Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
5 Content Marketing Ideas for January 2015
January 4, 2015 • Armando Roggio
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...
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Content Marketing
7 Ways to Get People to Share Your Content
December 3, 2014 • Pamella Neely
People who are new to content marketing sometimes say, “I want my post to go viral.” Or, “We want content guaranteed to go viral.” It’s a great goal, but even the best marketers in the business don’t go viral every time they publish. Getting a post to go viral requires a mix of first-rate content, a responsive audience, and serious content promotion skills.
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Content Marketing
20 Tools to Promote Your Content
December 1, 2014 • Sig Ueland
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
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Content Marketing
5 Content Marketing Ideas for December 2014
November 28, 2014 • Armando Roggio
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014. Content marketing is the art and science, if you will, of creating,
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Content Marketing
45 Tools to Generate Content, for Ecommerce
November 24, 2014 • Sig Ueland
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
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Content Marketing
5 Content Marketing Ideas for November 2014
October 29, 2014 • Armando Roggio
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and sales long term. Content marketing is ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for October 2014
September 30, 2014 • Armando Roggio
Christmas gift ideas, decision guides, seasonal tips and suggestions, new products, and Halloween are all sources of good content marketing ideas in October 2014. Content marketing describes the creation, publication, and ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for September 2014
September 1, 2014 • Armando Roggio
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and build lasting customer relationships. Content marketing ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for August 2014
August 5, 2014 • Armando Roggio
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month. Content marketing aims to attract customers with useful or entertaining articles, images, and videos.
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Content Marketing
5 Ecommerce Content Marketing Ideas for July 2014
July 1, 2014 • Armando Roggio
Fireworks, futbol, summertime projects, and even unidentified flying objects might all make good topics for an online retailer’s July 2014 content marketing. In a way, content marketing comes right out of ...
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Content Marketing
5 Ecommerce Content Marketing Ideas for June 2014
June 2, 2014 • Armando Roggio
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond. Content marketing is the practice of ...
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Content Marketing
5 Content Marketing Ideas for May 2014
April 8, 2014 • Armando Roggio
Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But good content marketing doesn’t just ...
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Content Marketing
21 Content Curation Tools
March 25, 2014 • Kunle Campbell
Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers.
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Content Marketing
Build an Ecommerce Content Marketing Strategy for 2014
January 7, 2014 • Armando Roggio
Content marketing provides customers with genuinely useful information that can solve problems, aid decision making, or simply answer questions — all in the hope that shoppers are more likely to ...
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Content Marketing
Gated vs. Ungated Content
November 22, 2013 • Pamella Neely
Imagine you are finishing up your latest content marketing project. Let's say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing page. Now you add the form to the landing page so you can build your list and follow up with people who downloaded this content.
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Content Marketing
How to Create Compelling Ecommerce Content
November 1, 2013 • Dale Traxler
In “Content Marketing for Ecommerce Merchants,” I suggested that merchants create relevant content for their shoppers throughout the buying cycle. There are two ways to approach creating content that will support ...
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Content Marketing
Using SEO to Drive Content Marketing
October 4, 2013 • Jill Kocher Brown
If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you’re living in 2006. Modern SEO is central to content marketing,
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Content Marketing
23 Tools to Help Manage Content
November 12, 2012 • Sig Ueland
To ensure your customers have a rich experience with great content, you'll need more than just a content management system. You'll need a basket of tools to research, generate, market, and track your content. Here is a list of tools to help you with content. There are content search-...
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Content Marketing
10 Great Retailer Blogs
October 2, 2012 • Armando Roggio
A retail blog can be an effective way to engage customers, improve branding, and boost traffic. Blogs give retail sites content that may be linked to or shared across social networks, via email, or through search engines. Customers who find blog posts informative, entertaining, or help...
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Content Marketing
How to Write an Online Press Release
August 1, 2012 • Lorrie Thomas Ross
Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases online.
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Content Marketing
How Authors, Entertainers Are Selling Their Content Online; 9 Examples
March 28, 2012 • Sig Ueland
Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it's at the expense of established distribution channels. Here is a list of entertainers and authors who have found success in the shift to online media. Some e...
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Content Marketing
4 Ways to Write Compelling Blog Titles
March 19, 2012 • Armando Roggio
Blog post titles that capture a reader's attention, make strong claims, and solve problems should get lots of clicks, shares, and retweets. Blogging is an important part of any good social media marketing campaign. While writing great blog content — see "Write Better Blog Posts, Pyrami...
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Content Marketing
Using Content Marketing for Your Ecommerce Business
February 27, 2012 • Armando Roggio
Content marketing seeks to publish high-quality content to engage prospects, earn business, and create repeat customers. In the Internet age, anyone — private or commercial — can publish articles, essays, white papers, newsletters, audio podcasts, games, or videos that have the potenti...
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Content Marketing
3 Content Lessons from Top Performing Blogs
January 23, 2012 • Armando Roggio
Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the co...
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Content Marketing
12 Sites for Ebook Publishing
December 30, 2011 • Sig Ueland
Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report by Juniper Research. Online publishers and ebook distributors offer a growing opportunity to authors and small publishers, as well as affiliate marketers. He...
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Content Marketing
Syndicating Content for SEO Benefit
November 18, 2011 • Jill Kocher Brown
When ecommerce companies think about content syndication, they typically consider acquiring content that others have written to beef up their own sites. Depending on the goal, placing content from other sites onto your own can be beneficial from a branding, partnership, or reference poi...
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Content Marketing
15 ‘Light-Blogging’ Sites
September 16, 2011 • Sig Ueland
More people are light blogging. According to Quantcast, in the last year Tumblr tripled its visits per month to over 300 million, 8.5 times more page views per month than full-blogging counterpart Wordpress.com. Here is a list of light-blogging platforms. There are micro-blogging platf...
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Content Marketing
18 Writing Tools for Grammar, Style, Content
July 13, 2011 • Sig Ueland
Content is king. If you run a blog, most of your content is language. For an ecommerce site, you write promotional copy, product descriptions, policies, procedures, and more. You need ...
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Content Marketing
Write Better Blog Posts, Pyramid Style
July 6, 2011 • Armando Roggio
Use a classic writing technique popularized in the newspaper industry's heyday to improve blog content and communicate with precision. The inverted pyramid is a writing structure that places a summary of the most important information about an article in the first paragraph and support...
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Content Marketing
5 Blogging Ideas to Engage Customers
April 12, 2011 • Armando Roggio
Engaging customers with both informative and entertaining content can be a key to keeping them long term and making additional sales. After all, what's better, a customer that buys once, or a customer that keeps on making purchases because your blog content draws them back to your site?...
5 Content Marketing Ideas for April 2023
ChatGPT for SEO Content
AI for Email Marketing
Ecommerce Product Releases: March 15, 2023
The Rise of De-influencers
Amazon Consultant on Competition, Black-hat Sellers
State of Marketplaces in 2023
