Content Marketing Archives

Content Marketing: How to Write a How-to Article

June 3, 2016 • Armando Roggio

Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it ...

Content Marketing

5 Content Marketing Ideas for June 2016

May 24, 2016 • Armando Roggio

Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016,

Content Marketing

5 Content Marketing Ideas for May 2016

April 27, 2016 • Armando Roggio

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, and retain customers through the ...

Content Marketing

Content Marketing: How to Find Topics

April 19, 2016 • Armando Roggio

Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant flow of ideas. Every article,

Content Marketing

5 Content Marketing Ideas for April 2016

March 28, 2016 • Armando Roggio

Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers plenty of material to draw ...

Content Marketing

Content Marketing: The Hard Working Listicle

March 17, 2016 • Armando Roggio

An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and content marketing. It is the ...

Content Marketing

Developing a Content-marketing Editorial Calendar for Ecommerce

March 7, 2016 • Armando Roggio

A content-marketing editorial calendar is simply a list of what content your ecommerce business will publish. It includes where that content will be published and promoted and when it will ...

Content Marketing

SEO: Content Optimization Checklist

March 4, 2016 • Jill Kocher Brown

Content enables consumers to find your pages in search results. But all of the compelling content your team spends so much time planning, designing, writing, and developing could be invisible to ...

Content Marketing

5 Content Marketing Ideas for March 2016

February 23, 2016 • Armando Roggio

In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it ...

Content Marketing

7 Tips for Being a Better Writer, for Content Marketing

February 9, 2016 • Armando Roggio

This year, content will continue to be one of the most important forms of marketing in nearly every industry — from semiconductors and software right to ecommerce and retailing. Gurus,

Content Marketing

6 Content Marketing Tactics for Ecommerce Merchants

January 27, 2016 • Armando Roggio

Content marketing can describe many things — from short blog posts published on a company’s own site to long-form articles or even ebooks. It can encompass a video published on ...

Content Marketing

5 Content Marketing Ideas for February 2016

January 25, 2016 • Armando Roggio

February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing,

Content Marketing

5 Content Marketing Ideas for January 2016

December 30, 2015 • Armando Roggio

In January 2016, attract new customers and engage current ones with a podcast based on existing blog posts; produce content that focuses on culture; tell stories on Instagram; celebrate service;

Content Marketing

5 Content Marketing Ideas for December 2015

November 25, 2015 • Armando Roggio

Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas gift ideas, how-to holiday preparation,

Content Marketing

6 SEO Tips for Content Marketing, for Ecommerce

October 30, 2015 • Jill Kocher Brown

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your ...

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5 Content Marketing Ideas for November 2015

October 27, 2015 • Armando Roggio

National holidays, a James Bond movie, creative writing, and cancer prevention might all be topics for your content marketing this November. Content marketing seeks to attract, engage, and retain customers by ...

Content Marketing

5 Content Marketing Ideas for October 2015

September 27, 2015 • Armando Roggio

Halloween costume suggestions, list-based articles, content roundups, how-to videos, and even product tips and tricks will all make for good, useful content in October 2015. Content marketing — which relies on ...

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5 Content Marketing Ideas for September 2015

August 27, 2015 • Armando Roggio

In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the process of creating, publishing,

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5 Content Marketing Ideas for August 2015

July 30, 2015 • Armando Roggio

Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones. Content marketing is durable stuff. The useful or entertaining articles, images, and videos

Content Marketing

Your Content Marketing Is a Joke (Or It Should Be)

July 14, 2015 • Armando Roggio

Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not

Content Marketing

5 Content Marketing Ideas for July 2015

June 26, 2015 • Armando Roggio

Patriotism, projects, smooches, and even summertime activities can drive your company’s contact marketing campaigns this July, boosting site traffic and, ultimately, sales. When businesses create, publish, and distribute content with the ...

Content Marketing

18 Tools for Writing Compelling Content, to Attract Customers

June 7, 2015 • Sig Ueland

Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...

Content Marketing

5 Content Marketing Ideas for June 2015

May 26, 2015 • Armando Roggio

In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...

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4 Great Content Marketing Examples in 2015

May 12, 2015 • Armando Roggio

Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...

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5 Content Marketing Ideas for May 2015

April 29, 2015 • Armando Roggio

Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...

Content Marketing

5 Content Marketing Ideas for April 2015

March 26, 2015 • Armando Roggio

April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have five compelling ideas for ecommerce ...

Content Marketing

9 Steps to Planning Website Content

March 24, 2015 • Daniel Kedinger

Planning and developing your website’s content can be a difficult task. Whether you have three pages or 100, deciding what content to place on your site is crucial to its overall success. Content not only includes the written copy but images, charts, or downloadable files as well.

Content Marketing

5 Content Marketing Ideas for March 2015

March 1, 2015 • Armando Roggio

The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional sales. Content marketing is the act ...

Content Marketing

5 Content Marketing Ideas for February 2015

January 28, 2015 • Armando Roggio

In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially ...

Content Marketing

5 Content Marketing Ideas for January 2015

January 4, 2015 • Armando Roggio

In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of ...