Email Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email Marketing
6 Triggered Email Strategies for Ecommerce
January 13, 2015 • Armando Roggio
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
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Email Marketing
5 Clever Email Innovations for 2015 and Beyond
January 9, 2015 • Pamella Neely
Email marketing has a reputation for being dull. When someone says "innovation" we're more likely to think social media or mobile or video. Not email. But email marketing is evolving, and evolving fast. In just the last year or two there are several advances that can take any "dull" email message and make it cutting edge.
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Email Marketing
7 Tips for a Powerful Email Call to Action
December 23, 2014 • Pamella Neely
If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in "7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)." But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.
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Email Marketing
4 Compelling Holiday Email Campaigns, from Retailers
December 17, 2014 • Carolyn Nye
Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase their volume this time of ...
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Email Marketing
Email Marketing Pointers for Cyber Monday 2014
November 17, 2014 • Carolyn Nye
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
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Email Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit
November 13, 2014 • Armando Roggio
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
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Email Marketing
21 Ways to Improve Email Deliverability
October 27, 2014 • Pamella Neely
Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox.
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Email Marketing
4 Email-marketing Tools to Improve Performance
October 23, 2014 • Carolyn Nye
Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related products and services. In this article,
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Email Marketing
Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns
October 15, 2014 • Armando Roggio
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will ...
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Email Marketing
5 Tips to Improve Email Order Confirmations
September 16, 2014 • Carolyn Nye
The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails should be to help customers ...
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Email Marketing
13 Awesome ‘Welcome’ Email Ideas
September 1, 2014 • Pamella Neely
Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.
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Email Marketing
How to Personalize Ecommerce Emails, or Not
August 21, 2014 • Carolyn Nye
Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their attention via an email is ...
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Email Marketing
Email Marketing: Understanding the New Canadian Anti-Spam Law
July 18, 2014 • Carolyn Nye
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier fines. CASL was enacted to ...
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Email Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014
June 25, 2014 • Armando Roggio
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
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Email Marketing
4 Catchy Emails from Ecommerce Companies
June 18, 2014 • Carolyn Nye
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
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Email Marketing
4 Tips to Personalize Email Marketing, for Better Results
May 20, 2014 • Carolyn Nye
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to ...
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Email Marketing
7 Must-have Email Marketing Features
May 6, 2014 • Armando Roggio
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email service provider (ESP) offers a ...
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Email Marketing
7 Crucial KPIs for Email Marketing
April 29, 2014 • Armando Roggio
Online retailers use email marketing messages to engage customers and boost sales, but not every email message is equally effective. Fortunately, there are at least seven email marketing key performance indicators ...
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Email Marketing
Email Exec on Authentication, DMARC
April 25, 2014 • Carolyn Nye
Webmail providers like Gmail, Hotmail, and Yahoo use, essentially, two checks to determine whether to deliver an email to its intended recipients. One check is to review an email’s content ...
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Email Marketing
Treat New Email Subscribers Right, Profits Will Follow
April 1, 2014 • Armando Roggio
How an online seller welcomes new email subscribers can impact (a) sales, (b) future engagement with the new subscriber, and (c) even the how Internet service providers and email clients ...
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Email Marketing
7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)
April 1, 2014 • Pamella Neely
Subject lines are powerful elements of email campaigns. But that's not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors agonize over, and for good reason. Copywriter coach Chris Marlow writes “tests have proven many times that the headline is responsible for at least 50 percent and as much as 75 percent of an ad’s success.”
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Email Marketing
Gmail’s Automatic Unsubscribe May Help Email Marketers
March 31, 2014 • Armando Roggio
Last month, Google started to display a prominent “unsubscribe” link on open Gmail messages, giving Gmail users a fast and easy way to disengage. This new link could help marketers ...
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Email Marketing
Email Marketing in 2014: How to Avoid Spam Folders
March 24, 2014 • Carolyn Nye
Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips for improving deliverability, to avoid ...
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Email Marketing
Responsive Design for Ecommerce Marketing Emails
March 18, 2014 • Armando Roggio
Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that between 70 and 80 percent ...
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Email Marketing
Using Data to Attract, Retain Email Subscribers
March 17, 2014 • Jerry Jao
Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort. Merchants no longer have to guess which subscription offers have the widest appeal.
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Email Marketing
Using Email Marketing to Generate New Customers; 6 Pointers
February 19, 2014 • Carolyn Nye
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers to your site, to shop ...
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Email Marketing
5 Marketing Emails from Leading Online Retailers
February 3, 2014 • Armando Roggio
Even a cursory review of other retailers’ marketing efforts can spawn ideas to drive your next campaign. Modern marketing is dynamic, multi-faceted, and competitive. On the one hand, marketers seek to ...
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Email Marketing
Beginner’s Guide to Email Re-engagement Campaigns
February 1, 2014 • Pamella Neely
“Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months.
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Email Marketing
5 Ways to Boost Email Open Rates
January 30, 2014 • Armando Roggio
A small increase in email open rates can significantly impact an online retailer’s sales and profit. In its 2013 Statistical Fact Book, Direct Marketing Association estimated that email marketing could have ...
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Email Marketing
7 Email Tips for Ecommerce Merchants in 2014
January 21, 2014 • Carolyn Nye
Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for ...
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