Email & Text Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email & Text Marketing
5 Email Marketing Best Practices, for 2016
February 16, 2016 • Phil Frost
Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. In fact, according to a 2015 survey by Salesforce.com, 73 percent of marketers claim that email marketing is core to their business.
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Email & Text Marketing
3 Email-marketing Fundamentals, for Success
February 15, 2016 • Armando Roggio
Purposeful, content-rich email marketing can produce a return on investment many times greater than traditional advertising, online banners, and even pay-per-click ads. Marketers and business owners who master email marketing ...
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Email & Text Marketing
Email: Main Street Marketing Tool of Choice
February 10, 2016 • Charles Gaiennie
Email marketing is a mainstay for Main Street businesses. It is the perfect tool for such a scrappy group as you who must be resourceful while creatively growing your company.
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Email & Text Marketing
4 Ways to Invest in Email Marketing, for 2016
January 18, 2016 • Carolyn Nye
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way ...
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Email & Text Marketing
19 Free Email-marketing Tools, to Improve Results
January 10, 2016 • Sig Ueland
Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is ...
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Email & Text Marketing
6 Ecommerce Email Marketing Campaigns for Q1 2016
January 8, 2016 • Armando Roggio
From a January inventory reduction sale to Easter Sunday, there are at least six good opportunities for online sellers to send meaningful and (hopefully) effective marketing emails in the first ...
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Email & Text Marketing
3 Ways to Increase Email Clicks, for Ecommerce
December 16, 2015 • Carolyn Nye
A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of email recipients are changing dramatically due ...
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Email & Text Marketing
2015 Thanksgiving, Black Friday Email Trends
November 29, 2015 • Armando Roggio
The Thanksgiving holiday weekend is one of the most important times of the year for many online retailers, with as much as 20 percent of a company’s annual sales at ...
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Email & Text Marketing
Email-marketing Tips for Cyber Monday 2015
November 17, 2015 • Carolyn Nye
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
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Email & Text Marketing
Email Marketing: 3 Examples, Good and Bad
October 20, 2015 • Carolyn Nye
Sometimes the success of an email marketing campaign can boil down to how much it grabbed the attention of recipients. In this post, I’ll review three examples of attention-grabbing emails. Event-driven Email:
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Email & Text Marketing
Holiday Email Marketing: 3 Ways to Save Time
September 24, 2015 • Carolyn Nye
The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
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Email & Text Marketing
Plan Cyber Monday 2015 Email Now
September 3, 2015 • Armando Roggio
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
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Email & Text Marketing
Learn to Design Responsive Email Templates this Weekend
August 25, 2015 • Armando Roggio
With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh new skills, take control over how your email marketing messages look on nearly any device.
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Email & Text Marketing
4 Ways to Prepare for Holiday Email Marketing Now
August 18, 2015 • Carolyn Nye
The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your email marketing program so that ...
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Email & Text Marketing
6 After-order Emails to Boost Ecommerce Sales
August 12, 2015 • Armando Roggio
When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their richest sales prospects. Repeat customers are ...
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Email & Text Marketing
How to Determine Email Frequency, for Maximum Revenue
July 17, 2015 • Carolyn Nye
I am frequently asked by ecommerce merchants, "How often should I be sending emails?" I nearly always give the same response, "It depends." In fact, most
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Email & Text Marketing
4 Summertime Email-marketing Tactics, to Spur Sales
June 18, 2015 • Carolyn Nye
For many ecommerce businesses, summer can be a challenging time for sales. Consumers are preoccupied with vacation plans and traveling, which can decrease online purchasing. In this post, I’ll explore four ...
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Email & Text Marketing
Email Marketing Evolving to Personalization, Behavior
June 10, 2015 • Armando Roggio
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective is changing in response to ...
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Email & Text Marketing
The Secret to Email Subject Lines, for 2015
May 27, 2015 • Armando Roggio
Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move on to a competitor. For 2015,
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Email & Text Marketing
5 Ways to Improve Abandoned Cart Emails
May 20, 2015 • Carolyn Nye
Abandoned cart emails are typically among the most effective marketing programs for ecommerce merchants. If you currently do not have an automated cart-abandonment email series, strongly consider launching one. With mobile playing a larger role ...
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Email & Text Marketing
Email Marketing to Smartphone Users Challenging, Doable
April 15, 2015 • Carolyn Nye
The dramatic shift to mobile devices affects how consumers interact with brands and websites. The shift presents challenges for email marketing by ecommerce companies. In this article, I’ll review three new mobile email metrics faced by ...
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Email & Text Marketing
Email Marketing Metrics, Part 2: Advanced Topics
March 17, 2015 • Carolyn Nye
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and click rate. In this “Part 2”
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Email & Text Marketing
Email Marketing Metrics, Part 1: The Basics
February 22, 2015 • Carolyn Nye
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can be difficult. In this 2-part series,
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Email & Text Marketing
Without Email Marketing, You’re Probably Losing Sales
February 16, 2015 • Armando Roggio
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go. In fact, of all of the ways ...
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Email & Text Marketing
4 Email Tactics to Nurture Ecommerce Prospects
January 16, 2015 • Carolyn Nye
Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a successful B2B lead nurturing program ...
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Email & Text Marketing
12 Email-marketing Twitter Feeds to Follow in 2015
January 15, 2015 • Armando Roggio
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the most from an email-marketing campaign ...
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Email & Text Marketing
6 Triggered Email Strategies for Ecommerce
January 13, 2015 • Armando Roggio
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however,
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Email & Text Marketing
5 Clever Email Innovations for 2015 and Beyond
January 9, 2015 • Pamella Neely
Email marketing has a reputation for being dull. When someone says "innovation" we're more likely to think social media or mobile or video. Not email. But email marketing is evolving, and evolving fast. In just the last year or two there are several advances that can take any "dull" email message and make it cutting edge.
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Email & Text Marketing
7 Tips for a Powerful Email Call to Action
December 23, 2014 • Pamella Neely
If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in "7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)." But the call to action has been left unexamined until now. So here are seven of the best ways to nail the call to action in your next email campaign, and in all your email campaigns to come.
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Email & Text Marketing
4 Compelling Holiday Email Campaigns, from Retailers
December 17, 2014 • Carolyn Nye
Once Thanksgiving arrives, the volume of emails increases dramatically. Retailers race to get offers out to eager shoppers. Typically companies that send infrequent emails will increase their volume this time of ...
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