Email Marketing
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Email Marketing
Responsive Design for Ecommerce Marketing Emails
March 18, 2014 • Armando Roggio
Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that between 70 and 80 percent ...
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Email Marketing
Using Email Marketing to Generate New Customers; 6 Pointers
February 19, 2014 • Carolyn Nye
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers to your site, to shop ...
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Email Marketing
5 Marketing Emails from Leading Online Retailers
February 3, 2014 • Armando Roggio
Even a cursory review of other retailers’ marketing efforts can spawn ideas to drive your next campaign. Modern marketing is dynamic, multi-faceted, and competitive. On the one hand, marketers seek to ...
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Email Marketing
5 Ways to Boost Email Open Rates
January 30, 2014 • Armando Roggio
A small increase in email open rates can significantly impact an online retailer’s sales and profit. In its 2013 Statistical Fact Book, Direct Marketing Association estimated that email marketing could have ...
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Email Marketing
7 Email Tips for Ecommerce Merchants in 2014
January 21, 2014 • Carolyn Nye
Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for ...
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Email Marketing
Gmail to Download Images by Default; Effect on Ecommerce
December 19, 2013 • Carolyn Nye
Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email marketers. Last week, Gmail announced ...
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Email Marketing
5 Email Messages to Send Before Christmas
December 11, 2013 • Armando Roggio
The 2013 Christmas shopping season is nearing its end and online retailers want to capture every possible sale before many shoppers go into retail hibernation in the first quarter. To ...
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Email Marketing
5 Examples of Email Marketing on Cyber Monday
December 3, 2013 • Armando Roggio
Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
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Email Marketing
Last-minute Email Checklist for Thanksgiving Week
November 25, 2013 • Carolyn Nye
It’s finally here, the busiest shopping week of the year. In this article, I’ll review some last minute email marketing reminders and tips to make this season successful. Manual Abandoned-cart Reminders If ...
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Email Marketing
4 Things Not to Do in Email Marketing
October 18, 2013 • Carolyn Nye
Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration ...
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Email Marketing
7 Ideas for Better Ecommerce Marketing Emails
September 26, 2013 • Armando Roggio
Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective. In 2012, 44 percent of promotional email ...
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Email Marketing
Email Marketing for the Holidays, Part 2: Implementation
September 17, 2013 • Carolyn Nye
Editor’s Note: This is “Part 2” of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays,
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Email Marketing
Email Marketing for the Holidays, Part 1: Preparation
August 26, 2013 • Carolyn Nye
Editor’s Note: This is “Part 1” of a two-part series on using email for holiday marketing. “Part 2: Implementation” we published subsequently. Ecommerce merchants are increasingly promoting holiday-specific products earlier, to ...
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Email Marketing
New Gmail Tabs Impact Email Marketing, Expert Says
July 26, 2013 • Armando Roggio
MailChimp, a popular email marketing solutions provider, says that the new Gmail tabs that are intended to help users clean up their inboxes have negatively impacted open rates for email marketing campaigns, but that there is no need to panic. Google began introducing its new tabbed Gm...
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Email Marketing
Using Email to Maintain and Build Site Traffic
July 18, 2013 • Carolyn Nye
When I managed email marketing for a leading ecommerce site, I would receive calls from our IT department almost every Tuesday, asking if I had sent a large email campaign. The trouble was that we were sending too much traffic to the site at once. This was a good problem to have, but we...
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Email Marketing
Cart-abandonment Email Best Practices
June 25, 2013 • Armando Roggio
An abandoned shopping cart is like a broken promise. For the merchant, there is a lost sale and unclaimed revenue. For the shopper, there is an unfulfilled need or want. Fortunately, a quick series of cart abandonment emails may renew that promise, helping both the customer and the reta...
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Email Marketing
Will Gmail’s New Tab Layout Affect Ecommerce Merchants?
June 17, 2013 • Carolyn Nye
Consumers have many options for email services. The top three providers are Gmail, Yahoo!, and Hotmail, which recently changed to Outlook. Occasionally these services make changes that can impact ecommerce email programs. The changes are often dynamic — changing algorithms, rules, and ...
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Email Marketing
Email Still Effective Marketing Tool?
June 5, 2013 • Marcia Kaplan
At a time when social media seems to be the only thing people talk about, email is still an effective ecommerce marketing tool. But merchants will have to alter how they use it if they wish to keep up with changes in how people access email messages. Are People Still Reading Email? Th...
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Email Marketing
Good, Bad Email Design for Ecommerce Merchants
May 20, 2013 • Carolyn Nye
Email design has changed over the years. It has evolved from basic text, to beautiful design with great images, to hybrids that balance images and text. With the majority of shoppers previewing or reading emails on their smartphones, many ecommerce merchants wonder what the best practic...
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Email Marketing
Applying Data to Improve your Email Communications
April 19, 2013 • Carolyn Nye
With so much information available about your customers and prospects, how do you apply that information to your email communications? In this article, I'll address steps to apply the right data to improve your email-marketing program. What Data Do You Have? This question is not alwa...
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Email Marketing
5 Tests to Improve your Email Marketing
March 18, 2013 • Carolyn Nye
For email marketers, there are several key tests that will improve a campaign, and an ongoing program. Here are five basic testing strategies to optimize your email marketing efforts. Subject Line Testing Many marketers believe that a subject line’s purpose is simply to get people to...
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Email Marketing
Email Marketing: 5 Ways to Generate Immediate Sales
February 14, 2013 • Carolyn Nye
Email serves many functions for ecommerce businesses. It's a method of sending order confirmations and shipping notifications. It also delivers valuable content via newsletters. The goal of each function differs widely, depending on your site and the average sales cycle and order value....
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Email Marketing
Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!
January 17, 2013 • Carolyn Nye
An email is effective only if it is successfully delivered to the recipient. Moreover, getting the email to the inbox, versus the spam or junk folder, increases the chances of the message being read. Deliverability is a crucial element in the overall success of an email program. It ca...
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Email Marketing
Remember a Holiday ‘Thank You’ Email
December 19, 2012 • Armando Roggio
As the 2012 Christmas shopping season comes to a close, online retailers should take the time to sincerely thank customers and offer appropriate holiday greetings. Email marketing often reaches its peak during the weeks leading up to December 25. Many, if not most, Internet retailers a...
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Email Marketing
3 Common Email Marketing Mistakes
December 18, 2012 • Carolyn Nye
There were some fantastic email campaigns in 2012. And there were some ineffective ones, too. In this article, I'll address three of the top email marketing mistakes from 2012. Sending Emails Too Frequently As an email marketing professional, I subscribe to hundreds of ecommerce em...
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Email Marketing
Transactional Emails: 5 Secrets to Improve
December 12, 2012 • Armando Roggio
Five relatively simple steps could help online retailers significantly improve transactional emails, and, perhaps, earn additional sales. Transactional or relationship email messages complete, confirm, or provide information about a previously agreed upon transaction. In the ecommerce ...
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Email Marketing
Email, Mobile, On-site Driving 2012 Holiday Sales
December 6, 2012 • Armando Roggio
Retail holiday sales for 2012 from the first of November through Cyber Monday rose 16 percent year over year to more than $16.3 billion. Email marketing, mobile shopping, and on-site promotions have all played an important role in online sales. The 16 percent boost in early holiday ret...
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Email Marketing
Automated Email Marketing Drives Ecommerce Sales; 4 Tips
November 20, 2012 • Carolyn Nye
Email marketing is becoming increasingly automated. Recent acquisitions by ExactTarget, a leading email service provider, of iGoDigital and Pardot, for $21 million and $95 million respectively, illustrate this trend. iGoDigital is a platform that helps online retailers offer product re...
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Email Marketing
Email Marketing: Analyzing J.C. Penney’s New Approach
October 22, 2012 • Carolyn Nye
J.C. Penney has received a lot of press for the many changes made by its new CEO, Ron Johnson, who came from Apple. As a J.C. Penney email subscriber, I have noticed its email program has become more engaging. The subject lines are more compelling. The emails contain unique and interest...
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Email Marketing
5 Holiday Email Marketing Tips
September 20, 2012 • Carolyn Nye
For ecommerce businesses, September is crucial for planning a successful holiday-sales season. For email marketing, starting the planning now will allow more time for last minute changes and time-sensitive promotions. Below, I'll offer five tips to make the most from your holiday email...
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