Email Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email Marketing
How to Personalize Ecommerce Emails, or Not
August 21, 2014 • Carolyn Nye
Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their attention via an email is ...
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Email Marketing
Email Marketing: Understanding the New Canadian Anti-Spam Law
July 18, 2014 • Carolyn Nye
On July 1, Canadian Anti-Spam Legislation (CASL) came into effect. The law is vastly different from the U.S. CAN-SPAM Act, with stricter provisions and heavier fines. CASL was enacted to ...
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Email Marketing
Comparing 5 Ecommerce Email Subject Lines from June 2014
June 25, 2014 • Armando Roggio
Email subject lines should capture a reader’s attention with a concise, relevant, and, perhaps, personalized appeal. Done well, email marketing can have a significant and positive impact on ecommerce sales ...
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Email Marketing
4 Catchy Emails from Ecommerce Companies
June 18, 2014 • Carolyn Nye
Not every email message you send to your subscribers generates immediate sales. In fact, most do not. Running a successful email program requires fresh content and ideas, to keep your ...
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Email Marketing
4 Tips to Personalize Email Marketing, for Better Results
May 20, 2014 • Carolyn Nye
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to ...
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Email Marketing
7 Must-have Email Marketing Features
May 6, 2014 • Armando Roggio
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email service provider (ESP) offers a ...
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Email Marketing
7 Crucial KPIs for Email Marketing
April 29, 2014 • Armando Roggio
Online retailers use email marketing messages to engage customers and boost sales, but not every email message is equally effective. Fortunately, there are at least seven email marketing key performance indicators ...
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Email Marketing
Email Exec on Authentication, DMARC
April 25, 2014 • Carolyn Nye
Webmail providers like Gmail, Hotmail, and Yahoo use, essentially, two checks to determine whether to deliver an email to its intended recipients. One check is to review an email’s content ...
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Email Marketing
Treat New Email Subscribers Right, Profits Will Follow
April 1, 2014 • Armando Roggio
How an online seller welcomes new email subscribers can impact (a) sales, (b) future engagement with the new subscriber, and (c) even the how Internet service providers and email clients ...
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Email Marketing
7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)
April 1, 2014 • Pamella Neely
Subject lines are powerful elements of email campaigns. But that's not really surprising. Subject lines are basically the headlines of an email message. Headlines are something writers and editors agonize over, and for good reason. Copywriter coach Chris Marlow writes “tests have proven many times that the headline is responsible for at least 50 percent and as much as 75 percent of an ad’s success.”
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Email Marketing
Gmail’s Automatic Unsubscribe May Help Email Marketers
March 31, 2014 • Armando Roggio
Last month, Google started to display a prominent “unsubscribe” link on open Gmail messages, giving Gmail users a fast and easy way to disengage. This new link could help marketers ...
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Email Marketing
Email Marketing in 2014: How to Avoid Spam Folders
March 24, 2014 • Carolyn Nye
Emails are effective only if they reach the intended recipients. In this article, which is the first of a two-part series, I’ll offer six tips for improving deliverability, to avoid ...
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Email Marketing
Responsive Design for Ecommerce Marketing Emails
March 18, 2014 • Armando Roggio
Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that between 70 and 80 percent ...
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Email Marketing
Using Data to Attract, Retain Email Subscribers
March 17, 2014 • Jerry Jao
Email marketing remains crucial to most ecommerce companies. Attracting and retaining new subscribers is key to that effort. Merchants no longer have to guess which subscription offers have the widest appeal.
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Email Marketing
Using Email Marketing to Generate New Customers; 6 Pointers
February 19, 2014 • Carolyn Nye
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers to your site, to shop ...
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Email Marketing
5 Marketing Emails from Leading Online Retailers
February 3, 2014 • Armando Roggio
Even a cursory review of other retailers’ marketing efforts can spawn ideas to drive your next campaign. Modern marketing is dynamic, multi-faceted, and competitive. On the one hand, marketers seek to ...
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Email Marketing
Beginner’s Guide to Email Re-engagement Campaigns
February 1, 2014 • Pamella Neely
“Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months.
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Email Marketing
5 Ways to Boost Email Open Rates
January 30, 2014 • Armando Roggio
A small increase in email open rates can significantly impact an online retailer’s sales and profit. In its 2013 Statistical Fact Book, Direct Marketing Association estimated that email marketing could have ...
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Email Marketing
7 Email Tips for Ecommerce Merchants in 2014
January 21, 2014 • Carolyn Nye
Email marketing remains crucial to most ecommerce merchants. But email is changing. Consumers increasingly access email from their smartphones. Gmail’s influence on email marketing is growing. And the technology for ...
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Email Marketing
11 Ways to Improve Email Open Rates
January 13, 2014 • Pamella Neely
"Open rate" is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate.
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Email Marketing
Gmail to Download Images by Default; Effect on Ecommerce
December 19, 2013 • Carolyn Nye
Since Gmail’s new tabbed format launched a few months ago, the response has been both positive and negative — from users as well as email marketers. Last week, Gmail announced ...
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Email Marketing
5 Email Messages to Send Before Christmas
December 11, 2013 • Armando Roggio
The 2013 Christmas shopping season is nearing its end and online retailers want to capture every possible sale before many shoppers go into retail hibernation in the first quarter. To ...
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Email Marketing
5 Examples of Email Marketing on Cyber Monday
December 3, 2013 • Armando Roggio
Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
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Email Marketing
Email Spam Traps and How to Avoid Them
November 25, 2013 • Pamella Neely
Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your deliverability statistics badly.
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Email Marketing
Last-minute Email Checklist for Thanksgiving Week
November 25, 2013 • Carolyn Nye
It’s finally here, the busiest shopping week of the year. In this article, I’ll review some last minute email marketing reminders and tips to make this season successful. Manual Abandoned-cart Reminders If ...
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Email Marketing
4 Things Not to Do in Email Marketing
October 18, 2013 • Carolyn Nye
Email is holding strong as the marketing vehicle that often produces the highest return for ecommerce merchants. Email can help to not only increase sales, but also make everyday administration ...
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Email Marketing
Special Characters in Email Subject Lines: Good or Bad?
October 13, 2013 • Pamella Neely
You've probably seen special characters in email subject lines before — those interesting little symbols that show up now and again in your email inbox. They look like this.
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Email Marketing
7 Ideas for Better Ecommerce Marketing Emails
September 26, 2013 • Armando Roggio
Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective. In 2012, 44 percent of promotional email ...
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Email Marketing
When Is the Best Time to Send an Email?
September 17, 2013 • Pamella Neely
"When is the best time to send an email?" is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email, everybody wants to get the best results possible. Nobody wants to mail at the wrong time.
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Email Marketing
Email Marketing for the Holidays, Part 2: Implementation
September 17, 2013 • Carolyn Nye
Editor’s Note: This is “Part 2” of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays,