Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Quick Query: Comodo CEO on Hiring a Social Media Officer

April 16, 2009 • PEC Staff

There's much talk about social media sites and there's also talk of how companies can use social media for marketing purposes. One company doing just that is Comodo, a firm that provides online security solutions. Comodo has recently created a “social media officer” job position and Com...
Social Media
The PeC Review: Elgg Lets Any Business Create an Online Community

March 17, 2009 • Armando Roggio

Elgg is an open source platform to power any kind of social media community, and it is a tool that online merchants can use to help develop a loyal flow of site traffic. Social media communities similar to Facebook and MySpace are extremely popular. For example, eMarketer, a marketin...
Social Media
Ecommerce Know-How: Use Facebook, LinkedIn to Promote Your Store

February 23, 2009 • Armando Roggio

Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger re...
Social Media
Social Media: Listening is the New Marketing

February 18, 2009 • Paul Chaney

Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate. It provides great ...
Social Media
Ecommerce Know-How: Social Media as a Marketing Tool

February 9, 2009 • Armando Roggio

An integrated social media marketing strategy can help you and your ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets you serve. And with the dramatic growth in social media traffic, ecommerce merchants would be smart to in...
Social Media
Social Media Marketing

September 9, 2008 • Paul Chaney

Something my employer at Bizzuka said recently sparked my thinking. "What you're doing (in terms of marketing) will not just help us create greater awareness among prospects, but among those considering coming to work for us," he said. It caused me to realize that marketing, especial...
Social Media
Ratings And Reviews Engage Your Visitors

July 24, 2008 • Paul Chaney

Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that “a person like me” is still the most trusted source for information about a company and its services or products. While the most influential form of ...
Social Media
Social Media Wheels Keep On Turning‚ And Fast!

July 16, 2008 • Paul Chaney

My social media journey started with blogs, then LinkedIn, MySpace, YouTube, Facebook, a few other social networks, social sharing and bookmarking sites thrown in, then Twitter and now, Plurk. Sound familiar? How the wheels of social media evolution do turn. It's hard to keep up. Aft...
Social Media
Never Edit Your Own Stuff

July 15, 2008 • Paul Chaney

How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it later and wonder how in the heck you missed what is a glaring error. I am the world’s worst. Years ago, a veteran magazine editor gave me this advice, “Never edit y...
Social Media
Blogs and Email: A One-Two Marketing Punch

May 21, 2008 • Paul Chaney

I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. That belief was recently reinforced when I attended a webinar jointly sponsored by a new company...
Social Media
A Social Media Symphony

April 28, 2008 • Paul Chaney

How often do you find a classical musician who is not only a virtuoso on his or her appointed instrument, but who demonstrates Internet marketing virtuosity as well? Allow me to introduce you to classical pianist Grace Nikae and her website, Gracenikae.com. From looking at her website, ...
Social Media
Online Reputation Management

April 17, 2008 • Paul Chaney

Like it or not, people are talking about you online. They're talking about your brand, your products, industry and competition. Do you know what they are saying? If not, why not? Can you afford not to listen? There is a relatively new industry burgeoning on the Internet. It's called ...
Social Media
Social Networking: Build Your Own Community

March 17, 2008 • Paul Chaney

There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing purposes. I have tried a number of approaches, some of which have been successful and some of which have not. This month, I want to share an idea that I think h...
Social Media
Social Media As A Marketing Strategy in 2008

January 2, 2008 • Paul Chaney

2007 was a good year for holiday shopping. comScore reported that online shopping totaled nearly $28 billion, up 19 percent from 2006. Thanksgiving Day, Black Friday and Cyber Monday all had record traffic compared to previous years, according to Hitwise. Hopefully, your business experi...
Social Media
Social Media Comes Of Age

December 3, 2007 • Paul Chaney

Seemingly, everywhere you look these days, people are talking about social media online technologies and websites that people use to share content, opinions, insights and experiences. It's Facebook this or MySpace that, and those are only two of the myriad of such sites that comprise th...
Social Media
Nine Things to Consider Before You Blog

August 20, 2006 • Paul Chaney

You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...
Social Media
RSS Basics

May 1, 2006 • Paul Chaney

Want more traffic to your ecommerce site? Need an easy way to distribute news and updates? An RSS feed may be your answer. RSS stands for Really Simple Syndication and is a format for syndicating website content such as might be found on major news sites like CNN, as well as on blogs. ...
Social Media
Email Marketing: Tips for Success

April 1, 2006 • Paul Chaney

MAKE THE INTEGRITY OF YOUR LIST YOUR NUMBER ONE GOAL. "If you are serious about wanting to do email professionally, you need to be diligent in how you sign up contacts, using double opt-in techniques. Otherwise, you're building a list that will never perform at maximum levels," says Ji...
Social Media
Bullish on Blogging

March 1, 2006 • Paul Chaney

A few years ago the investment firm Merrill Lynch coined the term “We’re Bullish.” It became the company’s corporate mantra of sorts. In stock trade terminology, being bullish represents a rise in value. I’m bullish on blogging, and for a number of reasons. I think it is a technology to...
Social Media
Blogs and Affiliate Marketing

February 1, 2006 • Paul Chaney

Blogs have typically not been thought of as direct response sales tools. In their brief history, blogs have morphed from being “personal online journals and diaries” to vital tools for business, but the focus has been more on using them for relational marketing or purely informational p...
Social Media
Successful Blogging: Utilize the Four

January 1, 2006 • Paul Chaney

Everyone remembers the three “R’s” from your school days: Reading, ‘Riting, and ‘Rithmetic. These three areas are considered essential to building a good educational foundation. Similarly, there are also some basic essentials to strategic blogging. I would like to present the four “R’s”...
Social Media
eCommerce Marketing: Use Email, Blogs and RSS Together

December 1, 2005 • Paul Chaney

Think of things that just naturally go together and what comes to mind? Peanut butter and jelly for one, ham and cheese for another. How about a hammer and nails or a table and chairs? In terms of online marketing, two strategies go together equally as well: email and blogs. Email is t...
Social Media
Blogs Are One Way to Get Consumers

November 1, 2005 • Paul Chaney

Are you “stuck on style?” If so, you may already be a fan of online retailer’s blog, Flypaper. Those three words describe the audience Bluefly, a discount women’s apparel e-tailer, is attempting to attract via the blog: women who care about fashionable clothing but who do not want to pa...
Social Media
Ten Things to Consider Before You Blog

September 1, 2005 • Paul Chaney

You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...
Social Media
Blogging: Your Kids Do It, and Your Business Should Too

August 1, 2005 • Paul Chaney

Doubtless, you have heard the term "blog." Bloggers, as they are called, have been credited with bringing down key political and media figures like former Senate Majority Leader Trent Lott and CBS news anchor Dan Rather. Your teenager might use a blog as a way to chronicle his or her d...

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