Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

  • Social Media

    Social Media: OTC Sports Uses Facebook, Twitter to Engage Like-minded Consumers

    February 23, 2010 •

    Editor's Note: This is the first in series of interviews with ecommerce merchants on their use of social media. OTC Sports is a family-run specialty dealer of premium baseball and softball equipment. It targets serious, tournament-level ballplayers. We spoke with the owner, Jeff LeRic...

  • Social Media

    Ecommerce News Around the Web for February 5, 2010

    February 5, 2010 •

    "Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. 11 Outstanding Online Resources for Web Developers - Mashable A web developer's job is almost never done. You are always looking for ways to impr...

  • Social Media

    Accessibility and Social Media

    January 21, 2010 •

    Social media can be a terrific way to share information with your customers, provide them with crucial support, and otherwise communicate with them. But almost all social media sites have accessibility problems. Though they are fairly accessible as a group, they do have a variety of i...

  • Social Media

    The PEC Review: The Social Media Marketing Book

    January 18, 2010 •

    Some 70 percent of shoppers trust consumer opinions posted online. Facebook has more than 350 million users. By some estimates, Twitter will have 26 million users by the end of this year. And YouTube is the third most popular website on the Internet, bar none. Social media cannot be ig...

  • Social Media

    Social Media Webinar Sparks Hundreds of Questions

    January 14, 2010 •

    There was news this week that Pepsi planned to forgo a Super Bowl Ad in favor of investing $2 million into social media marketing. With so much focus on connecting to customers via social communities, it was little wonder that attendees to the Practical Ecommerce "Social Media 201: Ho...

  • Social Media

    Facebook, Twitter Help Online Food Store Extend Its Reach

    January 13, 2010 •

    Bill and Louise Bowers are ecommerce merchants and owners of Classic Golden Pecans, a specialty products company located in Lafayette, Louisiana, the heart of Cajun country. Classic Golden Pecans sells pecans, candied pecans and confectionary items native to the region. Customers includ...

  • Social Media

    ‘New Community Rules’ Is An Introduction to Social Media Marketing

    November 16, 2009 •

    An increasing number of online retailers are recognizing that it is possible to earn more money and have happier customers simply by engaging those customers in authentic and personal ways. When an industry is in its infancy (such as ecommerce was just a few years ago) it is possible t...

  • Social Media

    Ecommerce Know-How: Consider YouTube Promoted Video

    October 7, 2009 •

    YouTube Promoted Video lets ecommerce merchants combine the power of television commercials with pay-per-click (PPC) marketing. Internet video is one of the fastest growing media forms in the world. From June to August 2009, American Internet video consumption grew from 19.4 billion to...

  • Social Media

    Book Excerpt: Niche Online Communities Can Benefit Your Business

    September 24, 2009 •

    Editor's Note: Paul Chaney is a longtime contributor to Practical eCommerce. He's an expert in social media marketing and he's written extensively on how ecommerce firms can best utilize social media to grow sales. Chaney is also the author of a new book on social media called The Digi...

  • Social Media

    Book Excerpt: Social Media Helps Overcome Consumer Skepticism

    September 10, 2009 •

    Editor's Note: Paul Chaney is a longtime contributor to Practical eCommerce. He's an expert in social media marketing and he's written extensively on how ecommerce firms can best utilize social media to grow sales. Chaney is also the author of a new book on social media called The Digi...

  • Social Media

    PeC Traffic Report: Generate Buzz and Traffic With Contest Marketing

    August 11, 2009 •

    Ecommerce marketers can use contests to boost traffic and improve sales. If I guaranteed you an additional $10,000 in annual sales just for reading this article and posting a comment, would you do it? What about if I said you had a 1-in-100 chance of getting an additional $10,000 in a...

  • Social Media

    Ecommerce Know-How: Use Twitter to Build a Community of Loyal Customers

    June 9, 2009 •

    Microblogging site Twitter has the potential to be a powerful marketing and brand-building tool for ecommerce businesses interested in engaging their customers and being part of a community. But successful marketing on Twitter, or any microblogging site, requires more than just posting ...

  • Social Media

    The PeC Review: Tinker Sorts Your Twitter Tweets for Brand-Safe Marketing

    May 27, 2009 •

    Tinker sorts and organizes Twitter.com tweets around brands, products, and other topics or events. This potentially gives ecommerce businesses a new, brand-safe way to market via social media and a means of monitoring popular trends. Tinker allows users to create so-called events based...

  • Social Media

    The PeC Review: Share This Makes Adding Social Media a Breeze

    May 14, 2009 •

    Share This is a JavaScript-based widget that merchants can easily be embedded on their websites, allowing visitors to email web content to friends, send links as text messages, or post the content to a couple dozen social sharing sites like Facebook, MySpace, or Digg. Each week, "The P...

  • Social Media

    Quick Query: Comodo CEO on Hiring a Social Media Officer

    April 16, 2009 •

    There's much talk about social media sites and there's also talk of how companies can use social media for marketing purposes. One company doing just that is Comodo, a firm that provides online security solutions. Comodo has recently created a “social media officer” job position and Com...

  • Social Media

    The PeC Review: Elgg Lets Any Business Create an Online Community

    March 17, 2009 •

    Elgg is an open source platform to power any kind of social media community, and it is a tool that online merchants can use to help develop a loyal flow of site traffic. Social media communities similar to Facebook and MySpace are extremely popular. For example, eMarketer, a marketin...

  • Social Media

    Ecommerce Know-How: Use Facebook, LinkedIn to Promote Your Store

    February 23, 2009 •

    Online communities like Facebook, LinkedIn, and Tangle allow members to join groups, post content, and respond to other's activity. While some marketers have tried to exploit the media, there are positive ways for online merchants to participate in linking networks and build stronger re...

  • Social Media

    Social Media: Listening is the New Marketing

    February 18, 2009 •

    Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate. It provides great ...

  • Social Media

    Ecommerce Know-How: Social Media as a Marketing Tool

    February 9, 2009 •

    An integrated social media marketing strategy can help you and your ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets you serve. And with the dramatic growth in social media traffic, ecommerce merchants would be smart to in...

  • Social Media

    Social Media Marketing

    September 9, 2008 •

    Something my employer at Bizzuka said recently sparked my thinking. "What you're doing (in terms of marketing) will not just help us create greater awareness among prospects, but among those considering coming to work for us," he said. It caused me to realize that marketing, especial...

  • Social Media

    Ratings And Reviews Engage Your Visitors

    July 24, 2008 •

    Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that “a person like me” is still the most trusted source for information about a company and its services or products. While the most influential form of ...

  • Social Media

    Social Media Wheels Keep On Turning‚ And Fast!

    July 16, 2008 •

    My social media journey started with blogs, then LinkedIn, MySpace, YouTube, Facebook, a few other social networks, social sharing and bookmarking sites thrown in, then Twitter and now, Plurk. Sound familiar? How the wheels of social media evolution do turn. It's hard to keep up. Aft...

  • Social Media

    Never Edit Your Own Stuff

    July 15, 2008 •

    How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it later and wonder how in the heck you missed what is a glaring error. I am the world’s worst. Years ago, a veteran magazine editor gave me this advice, “Never edit y...

  • Social Media

    Blogs and Email: A One-Two Marketing Punch

    May 21, 2008 •

    I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. That belief was recently reinforced when I attended a webinar jointly sponsored by a new company...

  • Social Media

    A Social Media Symphony

    April 28, 2008 •

    How often do you find a classical musician who is not only a virtuoso on his or her appointed instrument, but who demonstrates Internet marketing virtuosity as well? Allow me to introduce you to classical pianist Grace Nikae and her website, Gracenikae.com. From looking at her website, ...

  • Social Media

    Online Reputation Management

    April 17, 2008 •

    Like it or not, people are talking about you online. They're talking about your brand, your products, industry and competition. Do you know what they are saying? If not, why not? Can you afford not to listen? There is a relatively new industry burgeoning on the Internet. It's called ...

  • Social Media

    Social Networking: Build Your Own Community

    March 17, 2008 •

    There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing purposes. I have tried a number of approaches, some of which have been successful and some of which have not. This month, I want to share an idea that I think h...

  • Social Media

    Social Media As A Marketing Strategy in 2008

    January 2, 2008 •

    2007 was a good year for holiday shopping. comScore reported that online shopping totaled nearly $28 billion, up 19 percent from 2006. Thanksgiving Day, Black Friday and Cyber Monday all had record traffic compared to previous years, according to Hitwise. Hopefully, your business experi...

  • Social Media

    Social Media Comes Of Age

    December 3, 2007 •

    Seemingly, everywhere you look these days, people are talking about social media online technologies and websites that people use to share content, opinions, insights and experiences. It's Facebook this or MySpace that, and those are only two of the myriad of such sites that comprise th...

  • Social Media

    Nine Things to Consider Before You Blog

    August 20, 2006 •

    You’ve heard a lot about web logs or blogs. That’s because during the past six years blogs have evolved from a highly personal form of communication on the Internet to a powerful new medium for business. Not since Procter & Gamble invented branding back in 1931 has there been so muc...

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