Social Media
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Social Media
All Products with Photos Have a Place on Pinterest
August 26, 2018 • Michael Stancil
Pinterest and I have a long history. Back in 2013, I was one of the most followed men on Pinterest, with over 1.8 million followers. I pinned about men’s style.
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Social Media
9 Tools to Sell Products on Instagram
August 13, 2018 • Sig Ueland
Instagram offers companies the opportunity to showcase physical products to many engaged followers. And with the right tools, businesses can make those product images shoppable. Here’s a list of tools to sell products on Instagram.
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Social Media
Instagram: The Ad Channel Your Parents Aren’t On (Yet)
July 29, 2018 • Michael Stancil
It’s hard to believe Facebook is no longer the cool network. Instagram and Snapchat appeal to the younger crowd. The process for advertising on Instagram is the essentially the same as on Facebook.
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Social Media
See Competitors’ Ads on Facebook and Twitter
July 4, 2018 • Robert Brady
Anyone can now see what ads are being run by a Facebook page and what tweets are being promoted by a Twitter account. This is hugely helpful competitive intelligence for ...
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Social Media
Do-it-yourself Instagram Guide for Lifestyle Brands
June 14, 2018 • Viktoria Kanevsky
Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images ...
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Social Media
Navigating Changes to Facebook Ads
May 27, 2018 • Michael Stancil
In the wake of the Cambridge Analytica scandal, Facebook is running its own advertising campaign. The ads proclaim how terrible Facebook was, how it compromised your data, and how it’s ...
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Social Media
The Six Simple Principles of Viral Marketing
May 5, 2018 • Dr. Ralph F. Wilson
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
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Social Media
Getting Reacquainted with LinkedIn Ads
April 19, 2018 • Michael Stancil
Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves. Until now. With Facebook’s data controversy and the renewed concerns about online privacy, advertisers ...
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Social Media
High-performing Facebook Ad Placements (in 4 Steps)
March 23, 2018 • Michael Stancil
In 2018, Facebook ads can appear on Facebook itself, Facebook Messenger, Instagram, and the Audience Network. Facebook is no longer a one-option platform. Advertisers must now keep a close eye on how their ads render on all platforms. Otherwise, you might be wasting money. Consider Instagram and Messenger, for example.
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Social Media
For Digital Ads, Minimal Text Converts the Best
March 9, 2018 • Michael Stancil
When it comes to digital advertising, less is more. Ad platforms such as Google AdWords, Twitter, and Facebook have character limits. And that's good. No matter how complicated your product or how compelling your offer, brevity nearly always produces more conversions, in my experience.
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Social Media
Facebook Product Feed Ads: Not Just for Remarketing
February 26, 2018 • Michael Stancil
Product feed ads for remarketing are seemingly everywhere on Facebook. And that makes sense because if a merchant can show a potential customer the exact product she viewed or added to the cart, why wouldn’t it? It’s a no-brainer, which is why it’s time to set up those ads if you haven't already. However, while product feed ads are good for remarketing, they also can be compelling prospecting tools.
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Social Media
The State of Social Advertising and Tracking
February 9, 2018 • Michael Stancil
What a year 2017 was for social advertising and tracking. What stayed the same, what’s new, and what is on the horizon? Let’s get into it. UTM links are still crucial to understanding ad performance. We may never move beyond UTM tags, or any query parameter tracking for that matter. The reason is simple.
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Social Media
105 Leading Social Networks Worldwide
September 27, 2017 • Gagan Mehra
Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list all leading English-language social networks as of Sept. 2017. It will also indicate social networks that were added since the 2015 article, by placing “(New)” beside the name.
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Social Media
6 Steps to Plan Social Media Ads for 2017
December 20, 2016 • Michael Stancil
With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at ...
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Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory
December 7, 2016 • Michael Stancil
The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
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Social Media
13 Tools for Facebook, Social Analytics
November 14, 2016 • Sig Ueland
With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers.
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Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare
November 13, 2016 • Michael Stancil
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
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Social Media
How to Hire a Freelancer (for Social Media Marketing)
October 13, 2016 • Michael Stancil
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns. The answer for ...
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Social Media
How to Set Up a Twitter Card for Your Ecommerce Site
September 14, 2016 • Armando Roggio
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed and improving tracking with Twitter ...
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Social Media
5 Twitter Lessons from Well-known Retailers
August 30, 2016 • Armando Roggio
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses to market with Twitter, too. For some ...
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Social Media
Integrate Social Channels to Increase Conversions
August 10, 2016 • Pamela Hazelton
Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...
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Social Media
30 Facebook Tools for Businesses
July 11, 2016 • Sig Ueland
Facebook offers a wide assortment of tools for businesses to promote their brands, reach new customers, and build lasting relationships. Most of the tools are free. Here is a list of ...
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Social Media
LinkedIn Advertising: Time for a Second Look?
June 15, 2016 • Michael Stancil
It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is it time to put past ...
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Social Media
Facebook Extends Lookalike Audiences with ‘Custom Combinations’
June 1, 2016 • Michael Stancil
Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. First, advertisers could upload to Facebook ...
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Social Media
Creating Facebook Lookalike Audiences with Behavior Targeting
May 19, 2016 • Michael Stancil
One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few million users who act similarly.
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Social Media
Using Facebook to Target International Buyers
April 29, 2016 • Michael Stancil
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and maybe Canada. Why is this? To ...
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Social Media
How to Test and Change Facebook Ads, to Drive Performance
April 12, 2016 • Michael Stancil
When was the last time you updated your advertising copy, such as on AdWords or Facebook ads? If you’re not updating your ads, your frequency — the number of times ...
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Social Media
Facebook ‘Lead Ads’ Good for Competitive Markets
March 3, 2016 • Michael Stancil
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution:
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Social Media
Discover Twitter Analytics
February 25, 2016 • Kristine Wirth
Twitter Analytics is a free tool that enables you to understand how your content on Twitter is resonating with your audience. Using Twitter Analytics, you will see comprehensive insights about your followers that may help boost engagement.
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Social Media
Instagram Ads: Low CPAs for Right Audience
February 24, 2016 • Michael Stancil
If you asked an ecommerce marketer what her lowest cost-per-acquisition channel is, she would likely not say Instagram. Instagram would probably not be in her top five. But Instagram ads can actually produce a low ...
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