Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
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Social Media
5 Examples of Off-site Social Proof
March 14, 2022 • Carolyn Mara
Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
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Social Media
Instagram Shops: Tips and Strategies
March 8, 2022 • Carolyn Mara
Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
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Social Media
The Best Ecommerce Content for Twitter
March 1, 2022 • Carolyn Mara
The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
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Social Media
Behind-the-scenes Content Is Authentic Storytelling
February 24, 2022 • Carolyn Mara
Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
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Social Media
The Best Ecommerce Content for LinkedIn
February 13, 2022 • Carolyn Mara
We've addressed the best ecommerce content for Instagram, Facebook, and Pinterest. This post discusses dos and don'ts for content on LinkedIn.
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Social Media
12 Examples of Brands in the Metaverse
January 25, 2022 • Sig Ueland
Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
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Social Media
93 Mobile Games of Zynga
January 18, 2022 • Sig Ueland
By acquiring Zynga for $12.7 billion, Take-Two Interactive is receiving a huge bench of programmers, millions of users, and (at least) 93 popular mobile games, which we've listed here.
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Social Media
The Best Ecommerce Content for Pinterest
January 10, 2022 • Carolyn Mara
Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
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Social Media
The Risk of Social Media Marketing
January 4, 2022 • Armando Roggio
Ecommerce marketing decisions are difficult. Advertising, search engine optimization, social media, content marketing — all involve communicating a message to an audience. But depending on the channel, the marketer may not control the message, its distribution, or even the audience.
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Social Media
5 Social Commerce Must-haves for 2022
January 4, 2022 • Carolyn Mara
Social media is upending global ecommerce. In China, the world's largest ecommerce market, online buying is a social experience, with live-streaming, in-app purchases, and content. Elsewhere, Facebook's impact will only increase given its massive size, native data collection, and growing set of ecommerce tools. Here are five social commerce must-haves for 2022.
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Social Media
The Best Ecommerce Content for Facebook
December 21, 2021 • Carolyn Mara
Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. In this post, I’ve collected seven types of content on the world’s leading social platform for merchants to stand out, connect with an audience, and grow a following.
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Social Media
Social Media Demographics by Platform
December 14, 2021 • Carolyn Mara
Social media marketing can make or break an ecommerce company. But knowing which social site to focus on is often difficult. To that end, I've compiled critical audience demographics for the leading social platforms. What follows will hopefully assist in identifying the best options for your business.
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Social Media
11 New Social Networks for 2022
November 29, 2021 • Sig Ueland
Here is a list of new and emerging social networks to explore in 2022. There are networks for developing professional relationships, messaging in real-time, sharing experiences in audio, and exploring augmented reality. Several of these networks offer ad-free environments with enhanced privacy.
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Social Media
The Best Ecommerce Content for Instagram
November 24, 2021 • Carolyn Mara
Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.
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Social Media
Facebook Lead Ads Lowered CPA, Boosted Results
November 14, 2021 • Armando Roggio
When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.
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Social Media
My 3 Rules for Social Media Success
October 19, 2021 • Carolyn Mara
Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales.
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Social Media
6 TikTok Tools for Shopping
October 4, 2021 • Sig Ueland
TikTok is the latest social media platform to focus on ecommerce. TikTok unveiled its shopping platform at its inaugural World event, with new tools to help brands and merchants sell to TikTok's users. The release is a culmination of recent efforts to integrate shopping into TikTok.
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Social Media
Facebook Could Dominate Ecommerce
October 4, 2021 • Armando Roggio
Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.
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Social Media
21 New Social Media Tools for Merchants in 2021
September 12, 2021 • Sig Ueland
New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.
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Social Media
Shopper Privacy Could Boost Contextual Ad Targeting
August 19, 2021 • Armando Roggio
Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
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Social Media
What’s the Future of Social Media Advertising?
July 19, 2021 • Armando Roggio
Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns.
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Social Media
How to Supercharge an Instagram Bio
May 27, 2021 • Kaleena Stroud
I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.
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Social Media
14 Brands on TikTok, for Inspiration
March 29, 2021 • Sig Ueland
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing.
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Social Media
4 Ways to Drive Product Sales from TikTok
March 28, 2021 • Kaleena Stroud
Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
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Social Media
Will Social Commerce Disrupt Retail in U.S., Europe?
March 8, 2021 • Armando Roggio
Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China's style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe.
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Social Media
Social Media Updates for Commerce, Live-streaming, More
February 2, 2021 • Sig Ueland
Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
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Social Media
Charts: Social Media’s Impact on Ecommerce Revenue
January 13, 2021 • Anna Kayfitz
Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.
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Social Media
12 Outstanding Digital Media Campaigns from 2020
December 21, 2020 • Sig Ueland
Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.
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Social Media
Is Longer Copy Better for Social Media Ads?
November 29, 2020 • Kaleena Stroud
I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
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Social Media
15 Social Media Plugins for WordPress
November 17, 2020 • Sig Ueland
Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.
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