Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
-
Social Media
Open Graph Images and Why They Matter
November 29, 2022 • Barbara Carneiro
When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
-
Social Media
18 Alternatives to Twitter
November 28, 2022 • Sig Ueland
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
-
Social Media
28 Instagram Tools for Ecommerce Marketing
November 22, 2022 • Sig Ueland
Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
-
Social Media
15 TikTok Creators for Marketing Inspiration
November 14, 2022 • Sig Ueland
A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
-
Social Media
Comparing Social Media Scheduling Tools
November 8, 2022 • Samantha Collier
Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
-
Social Media
13 Excellent BFCM Campaigns, to Inspire
November 1, 2022 • Sig Ueland
Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
-
Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
-
Social Media
18 Free Courses on Social Media Marketing
October 24, 2022 • Sig Ueland
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
-
Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
-
Social Media
20 Top Social Media Networks of 2022
October 18, 2022 • Sig Ueland
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.
-
Social Media
The 5-part Social Media Sales Funnel
October 4, 2022 • Lorrie Thomas Ross
A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
-
Social Media
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
-
Social Media
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
-
Social Media
14 Tools for Facebook, Social Analytics
September 5, 2022 • Sig Ueland
Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
-
Social Media
My First Metaverse Conference
August 28, 2022 • Barbara Carneiro
Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
-
Social Media
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
-
Social Media
13 Apps to Run Social Media Contests
August 22, 2022 • Sig Ueland
Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
-
Social Media
Polarizing Tweets Pay Off for Steak-umm
August 12, 2022 • Eric Bandholz
The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
-
Social Media
12 Social Commerce Apps for Merchants
August 8, 2022 • Sig Ueland
Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
-
Social Media
20 Tools to Sell Products on Pinterest
July 12, 2022 • Sig Ueland
Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
-
Social Media
31 Free Twitter Tools for Small Businesses
June 27, 2022 • Sig Ueland
Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
-
Social Media
14 Social Networks for Entrepreneurs
June 20, 2022 • Sig Ueland
A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
-
Social Media
Top 15 Brands on Instagram, for Inspiration
May 16, 2022 • Sig Ueland
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
-
Social Media
Charts: Metaverse Market Size, Participants
May 4, 2022 • Adel Boukarroum
The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
-
Social Media
20 Top Selling Shops on Etsy
April 11, 2022 • Sig Ueland
Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
-
Social Media
TikTok Marketing Done Right
March 31, 2022 • Carolyn Mara
Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
-
Social Media
5 Examples of Off-site Social Proof
March 14, 2022 • Carolyn Mara
Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
-
Social Media
Instagram Shops: Tips and Strategies
March 8, 2022 • Carolyn Mara
Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
-
Social Media
The Best Ecommerce Content for Twitter
March 1, 2022 • Carolyn Mara
The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
-
Social Media
Behind-the-scenes Content Is Authentic Storytelling
February 24, 2022 • Carolyn Mara
Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.