Category

Social Media

Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.

Social Media
Open Graph Images and Why They Matter

November 29, 2022 • Barbara Carneiro

When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
Social Media
18 Alternatives to Twitter

November 28, 2022 • Sig Ueland

Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
Social Media
28 Instagram Tools for Ecommerce Marketing

November 22, 2022 • Sig Ueland

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
Social Media
15 TikTok Creators for Marketing Inspiration

November 14, 2022 • Sig Ueland

A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
Social Media
Comparing Social Media Scheduling Tools

November 8, 2022 • Samantha Collier

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
Social Media
13 Excellent BFCM Campaigns, to Inspire

November 1, 2022 • Sig Ueland

Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
Social Media
Is Musk’s Twitter a Marketing Opportunity?

October 30, 2022 • Armando Roggio

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
Social Media
18 Free Courses on Social Media Marketing

October 24, 2022 • Sig Ueland

Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
Social Media
Market to Moms on Twitter

October 24, 2022 • Armando Roggio

Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
Social Media
20 Top Social Media Networks of 2022

October 18, 2022 • Sig Ueland

Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.
Social Media
The 5-part Social Media Sales Funnel

October 4, 2022 • Lorrie Thomas Ross

A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
Social Media
Building the Perfect Twitter Thread

September 19, 2022 • Armando Roggio

A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
Social Media
Twitter Profiles Are Serious Sales Channels

September 13, 2022 • Armando Roggio

Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
Social Media
14 Tools for Facebook, Social Analytics

September 5, 2022 • Sig Ueland

Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
Social Media
My First Metaverse Conference

August 28, 2022 • Barbara Carneiro

Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
Social Media
Has Apple Changed the Advertising Industry?

August 23, 2022 • Armando Roggio

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
Social Media
13 Apps to Run Social Media Contests

August 22, 2022 • Sig Ueland

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
Social Media
Polarizing Tweets Pay Off for Steak-umm

August 12, 2022 • Eric Bandholz

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."
Social Media
12 Social Commerce Apps for Merchants

August 8, 2022 • Sig Ueland

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants.
Social Media
20 Tools to Sell Products on Pinterest

July 12, 2022 • Sig Ueland

Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
Social Media
31 Free Twitter Tools for Small Businesses

June 27, 2022 • Sig Ueland

Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
Social Media
14 Social Networks for Entrepreneurs

June 20, 2022 • Sig Ueland

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
Social Media
Top 15 Brands on Instagram, for Inspiration

May 16, 2022 • Sig Ueland

Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
Social Media
Charts: Metaverse Market Size, Participants

May 4, 2022 • Adel Boukarroum

The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
Social Media
20 Top Selling Shops on Etsy

April 11, 2022 • Sig Ueland

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
Social Media
TikTok Marketing Done Right

March 31, 2022 • Carolyn Mara

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Social Media
5 Examples of Off-site Social Proof

March 14, 2022 • Carolyn Mara

Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Social Media
Instagram Shops: Tips and Strategies

March 8, 2022 • Carolyn Mara

Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Social Media
The Best Ecommerce Content for Twitter

March 1, 2022 • Carolyn Mara

The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Social Media
Behind-the-scenes Content Is Authentic Storytelling

February 24, 2022 • Carolyn Mara

Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.

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