Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
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Social Media
Free Social Media Learning Resources
May 8, 2023 • Samantha Collier
Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them.
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Social Media
YouTube Shorts Are an Underpriced Opportunity
April 23, 2023 • Samantha Collier
Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options.
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Social Media
A Hunger to Learn Drives Paid Social Success
April 21, 2023 • Eric Bandholz
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset.
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Social Media
Can Mastodon Help Merchants?
April 6, 2023 • Samantha Collier
Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.
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Social Media
18 Social Media Management Tools for 2023
March 13, 2023 • Sig Ueland
There's no shortage of sophisticated and affordable social media management tools. Our all-new update is a rundown of leading providers — describing features, integrated platforms, and more.
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Social Media
Is Reddit Open for Business?
February 23, 2023 • Samantha Collier
The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.
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Social Media
16 LinkedIn Groups for Entrepreneurs
February 13, 2023 • Sig Ueland
LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more.
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Social Media
8 TikTok Content Ideas for Merchants
February 9, 2023 • Samantha Collier
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.
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Social Media
Is BeReal for Real?
January 23, 2023 • Samantha Collier
BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?
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Social Media
12 Outstanding Marketing Campaigns from 2022
December 26, 2022 • Sig Ueland
This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.
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Social Media
Using WhatsApp for Ecommerce
December 13, 2022 • Samantha Collier
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.
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Social Media
Social Media Platform Updates for November 2022
November 29, 2022 • Samantha Collier
Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.
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Social Media
Open Graph Images and Why They Matter
November 29, 2022 • Barbara Carneiro
When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.
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Social Media
18 Alternatives to Twitter
November 28, 2022 • Sig Ueland
Elon Musk's recent changes to Twitter are causing many users to abandon the app. Here is a list of platforms merchants might explore for future marketing.
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Social Media
28 Instagram Tools for Ecommerce Marketing
November 22, 2022 • Sig Ueland
Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.
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Social Media
15 TikTok Creators for Marketing Inspiration
November 14, 2022 • Sig Ueland
A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel.
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Social Media
Comparing Social Media Scheduling Tools
November 8, 2022 • Samantha Collier
Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.
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Social Media
13 Excellent BFCM Campaigns, to Inspire
November 1, 2022 • Sig Ueland
Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November.
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Social Media
Is Musk’s Twitter a Marketing Opportunity?
October 30, 2022 • Armando Roggio
Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers.
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Social Media
18 Free Courses on Social Media Marketing
October 24, 2022 • Sig Ueland
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more.
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Social Media
Market to Moms on Twitter
October 24, 2022 • Armando Roggio
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started.
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Social Media
20 Top Social Media Networks of 2022
October 18, 2022 • Sig Ueland
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022.
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Social Media
The 5-part Social Media Sales Funnel
October 4, 2022 • Lorrie Thomas Ross
A modern sales funnel necessarily includes social media, involving multiple progressions and touchpoints. We explain.
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Social Media
Building the Perfect Twitter Thread
September 19, 2022 • Armando Roggio
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain.
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Social Media
Twitter Profiles Are Serious Sales Channels
September 13, 2022 • Armando Roggio
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain.
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Social Media
14 Tools for Facebook, Social Analytics
September 5, 2022 • Sig Ueland
Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices.
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Social Media
My First Metaverse Conference
August 28, 2022 • Barbara Carneiro
Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.
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Social Media
Has Apple Changed the Advertising Industry?
August 23, 2022 • Armando Roggio
U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause?
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Social Media
13 Apps to Run Social Media Contests
August 22, 2022 • Sig Ueland
Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more.
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Social Media
Polarizing Tweets Pay Off for Steak-umm
August 12, 2022 • Eric Bandholz
The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week's "Ecommerce Conversation."