Social Media

  • Image from Nike's Instagram page of a female athlete Social Media

    The Best Ecommerce Content for Instagram

    November 24, 2021 •

    Instagram is a marketing powerhouse. But ecommerce merchants often miss the opportunity. Too many focus solely on sharing product images, not connecting with prospects. I've collected in this post seven types of content ecommerce merchants can use on Instagram to connect and engage with followers.

  • Screenshot of a smarphone screen with "Facebook Ads" logo Social Media

    Facebook Lead Ads Lowered CPA, Boosted Results

    November 14, 2021 •

    When your marketing plan requires newsletter signups, event registrations, and resource downloads, Facebook lead ads may be a powerful tool at an attractive cost-per-acquisition. I have been a fan of this ad form for some time, but recently I tested it for a software-as-a-service company.

  • Screenshot of Oh Joy page on Pinterest Social Media

    15 Popular Pinterest Accounts (for Marketing Inspiration)

    October 25, 2021 •

    High-traffic accounts on Pinterest use influencers and brands to engage followers and drive monthly views. Here is a list of 15 of the most popular. There are curated topical style boards, product tags to shop, rich pins with product information, video pins, and more.

  • Social Media

    My 3 Rules for Social Media Success

    October 19, 2021 •

    Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales.

  • Image of a male holding two red cups for sale Social Media

    6 TikTok Tools for Shopping

    October 4, 2021 •

    TikTok is the latest social media platform to focus on ecommerce. TikTok unveiled its shopping platform at its inaugural World event, with new tools to help brands and merchants sell to TikTok's users. The release is a culmination of recent efforts to integrate shopping into TikTok.

  • Screenshot from Facebook for Business of a female conducting a live video shopping session Social Media

    Facebook Could Dominate Ecommerce

    October 4, 2021 •

    Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.

  • Screen capture from Facebook's Horizon Workrooms Social Media

    21 New Social Media Tools for Merchants in 2021

    September 12, 2021 •

    New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.

  • Screenshot of Microsoft Surface ad from BeOp Social Media

    Shopper Privacy Could Boost Contextual Ad Targeting

    August 19, 2021 •

    Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.

  • Image of Conor Ryan Social Media

    What’s the Future of Social Media Advertising?

    July 19, 2021 •

    Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns.

  • Illustration of an Instragram logo. Social Media

    How to Supercharge an Instagram Bio

    May 27, 2021 •

    I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.

  • Screenshot from a Converse video Social Media

    14 Brands on TikTok, for Inspiration

    March 29, 2021 •

    Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing.

  • Screenshot of TikTok video page Social Media

    4 Ways to Drive Product Sales from TikTok

    March 28, 2021 •

    Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?

  • Screenshot of an Instagram page on a phone Social Media

    Will Social Commerce Disrupt Retail in U.S., Europe?

    March 8, 2021 •

    Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China's style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe.

  • Screenshot of ofHouseparty icon Social Media

    Social Media Updates for Commerce, Live-streaming, More

    February 2, 2021 •

    Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.

  • Illustration of a social media concept Social Media

    Charts: Social Media’s Impact on Ecommerce Revenue

    January 13, 2021 •

    Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.

  • Photo of a 93-year-old lady holding "I Need a Beer" sign Social Media

    12 Outstanding Digital Media Campaigns from 2020

    December 21, 2020 •

    Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.

  • Image of Instagram logo Social Media

    Is Longer Copy Better for Social Media Ads?

    November 29, 2020 •

    I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.

  • Social media illustration Social Media

    15 Social Media Plugins for WordPress

    November 17, 2020 •

    Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.

  • Optimize Facebook Ads with Better Images, Copy Social Media

    Optimize Facebook Ads with Better Images and Copy

    October 28, 2020 •

    Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.

  • How 20 Leading Brands Use Facebook to Engage Audiences Social Media

    How 20 Leading Brands Use Facebook to Engage Audiences

    October 6, 2020 •

    According to its March 31 quarter-end results, Facebook has 2.60 billion monthly active users and 1.73 billion daily active users. For brands, Facebook can be a place to engage and inspire. Here is a list of brands that have successfully grown audiences on Facebook.

  • 14 Tools to Sell on Facebook and Instagram Social Media

    14 Tools for Selling on Facebook and Instagram

    September 28, 2020 •

    Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping, Facebook is facilitating easier commerce across its platform. Here is a list of tools to help you sell on Facebook and Instagram.

  • 9 Pointers for High-converting Instagram Ads Social Media

    9 Pointers for High-converting Instagram Ads

    September 27, 2020 •

    Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads.

  • 8 Ways to Drive Product Sales on Instagram Social Media

    8 Ways to Drive Product Sales on Instagram

    July 29, 2020 •

    More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience.

  • Advanced Strategies for Selling on Instagram Social Media

    Advanced Strategies for Selling on Instagram

    June 28, 2020 •

    Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.

  • Writing Instagram Captions to Drive Sales Social Media

    Writing Instagram Captions to Drive Sales

    May 31, 2020 •

    Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.

  • Facebook Shops Are an Ecommerce Game Changer Social Media

    Facebook Shops Are an Ecommerce Game Changer

    May 22, 2020 •

    When the world's largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles.

  • 15 Social Media Management Tools for 2020 Social Media

    15 Social Media Management Tools for 2020

    May 11, 2020 •

    Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.

  • 17 Free Tools for Social Media Analytics Social Media

    17 Free Tools for Social Media Analytics

    April 6, 2020 •

    Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.

  • 20 New Social Media Tools for Merchants Social Media

    20 New Social Media Tools for Merchants

    March 2, 2020 •

    Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent launches from social media platforms. There are tools for content management, video production, 3D images, content monetization, micro-loan financing, networking your business, and more.

  • 28 New Marketing Tutorials for Facebook Social Media

    28 Helpful Marketing Tutorials for Facebook

    February 3, 2020 •

    Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.