SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding.
The Latest
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On-page SEO
Google’s EEAT Done Right
May 12, 2025 • Ann Smarty
Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.
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Google Ads
Google’s AI Max Ads Hone Search Intent
May 11, 2025 • Matthew Umbro
"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.
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Business
Gentleman’s Gazette Thrives on YouTube
May 9, 2025 • Eric Bandholz
"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.
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Finance
Charts: U.S. Banking Technology Trends
May 8, 2025 • Adel Boukarroum
The banking industry is experiencing rapid change as consumers move to online tools and platforms.
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Paid Post
Reduce Cart Abandonment with AI
April 24, 2025 • Zoho Commerce
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Platforms & Apps
New Ecommerce Tools: May 8, 2025
May 8, 2025 • Sig Ueland
This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.
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Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
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Schools & Resources
Books on Tariffs and Trade Wars
May 6, 2025 • Jean Gazis
Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.
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Platforms & Apps
Get Your Products on ChatGPT Shopping
May 5, 2025 • Ann Smarty
ChatGPT recommends products directly in search results for prompts with clear purchase intent.
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Amazon & Marketplaces
Sell on Amazon without GTINs or UPCs
May 4, 2025 • Armando Roggio
Marketplace items require some form of a product identifier unless exempted by Amazon.
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Business
Craft Whiskeys, Home Delivered
May 2, 2025 • Eric Bandholz
For $60, Bob DeMars's company will ship four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then guess the whiskey type, age, and proof as a game.
Ecommerce Conversions Podcast
Marketing
Google Ads
Social Media
Charts: U.S. Digital Media Trends 2025
April 22, 2025 • Adel Boukarroum
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.
SEO
SEO
How to Track Visibility in GenAI Platforms
April 29, 2025 • Ann Smarty
How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.
Link Building
How to Earn Backlinks as a Quoted Expert
April 21, 2025 • Ann Smarty
Being quoted in reputable publications drives backlinks and topical authority as an entity.
Conversion
Customer Retention
Why Your Loyalty Program Isn’t Working
April 30, 2025 • Vonnie Williams
Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.
Analytics & Data
How to Track ChatGPT Traffic in GA4
April 14, 2025 • Ann Smarty
Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Business
Business
From Model to Menswear Founder
April 25, 2025 • Eric Bandholz
Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model.
Business
Temu and Shein Cut U.S. Advertising
April 20, 2025 • Armando Roggio
Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
Design & Development
Platforms & Apps
New Ecommerce Tools: May 1, 2025
May 1, 2025 • Sig Ueland
This week: ChatGPT (shopping), BigCommerce (B2B portal), PayPal (programmatic ads), eBay (Klarna partnership), WooCommerce (Affirm partnership), Caro Holdings (AI customer service), and more.
Platforms & Apps
Multiple Stores, 1 Backend: Pros and Cons
April 28, 2025 • Anna Kayfitz
Combining storefronts into a single backend centralizes the data and streamlines oversight. But it comes with costs.
From the archive
Cross-border Selling
Hreflang Explained
November 12, 2019 • Bill Sebald
Hreflang is an HTML attribute that allows Google and other search engines to recognize localized versions of web pages. If you have sections of your site for a French audience, for example, an hreflang tag helps Google understand that the section should appear in search results on Google.fr, not Google.com.
Platforms & Apps
Klaviyo Founder: ‘We’re Good at Storing Data’
November 11, 2022 • Eric Bandholz
Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.
Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Business
ChatGPT Shopping Is Coming
New Ecommerce Tools: April 24, 2025
Drive More ROI from Meta and Google Ads