Can Writing a Book Grow Your Business?
September 16, 2025 • Jean Gazis
Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.
New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
Our rundown this week of new products and services for merchants includes sustainable packaging, website builders, agent-based commerce, pay-later purchases, B2B marketplaces, B2C CRMs, and more.
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.
Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
New products and services this week address agentic commerce, multichannel fulfillment, email and SMS marketing, sales tax, sponsored ads, social commerce, AI assistants, and more.
AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
There's no universal guide for product integration on genAI platforms, but merchants can take proactive steps to prepare.
ChatGPT sometimes hallucinates source URLs, sending users to 404 "not found" pages.
Biometric technology is among the most promising trends in retail, but Australia's Kmart decision exemplifies growing regulatory opposition.
Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.
Retail media advertisers can now run placements on enterprise ecommerce sites via Google's Search Ads 360 platform, upending the digital retail media market.
Search bots and AI crawlers can no longer generate 100 listings per page. It's a telling change by Google.
Six elements on a page drive visibility on search engines and generative AI platforms. Three tools can quickly analyze.
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Ecommerce platforms have merchandising tools built in, but not necessarily optimized.
The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.
Here's how to overcome entrepreneurial doldrums, when a business is seemingly stuck in no growth or worse.
This week's rundown includes updates on agentic commerce, embedded checkout, ecommerce search, reverse logistics, fulfillment, warehouse automation, and more.
This week's rundown includes updates on AI tools, shipping, video editing, shopping assistants, international commerce, B2B platforms, and crypto-to-cash payments.
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.
Doubtless, you have heard the term "blog." Can these "personal online journals and diaries" really be used as a marketing tool for your ecommerce business?