You’re Writing a Book. Now What?
October 8, 2025 • Jean Gazis
Knowing your subject, audience, and goal is only the starting point.
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Schools & Resources
Book Excerpt: ‘Mission-Driven Ecommerce’
October 23, 2025 • Kenny Kane
Author Kenny Kane is the CEO of Testicular Cancer Foundation and a longtime cause-based ecommerce entrepreneur.
The Latest
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Platforms & Apps
ChatGPT Atlas Pushes Agentic Browsing
October 23, 2025 • Armando Roggio
AI browsers such as Atlas summarize pages, compare options, and complete tasks without leaving a tab.
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Platforms & Apps
New Ecommerce Tools: October 22, 2025
October 22, 2025 • Sig Ueland
This week's rundown includes updates on GEO, agentic commerce, cryptocurrencies, embedded payments, website builders, customer data tools, and more.
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Schools & Resources
10 Books for Building Superb Teams
October 21, 2025 • Jean Gazis
Employees, suppliers, and service providers drive ecommerce success. These books help leaders develop and manage high-performing teams.
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Technical SEO
How to Remove a Web Page from Google
October 20, 2025 • Ann Smarty
The reasons for deindexing a page haven't much changed over the years, although the tools and tactics have evolved.
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Paid Post
Peak Season Marketplace Checklist
October 21, 2025 • Walmart Marketplace
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Inventory
Reshoring Is Supply Chain Flexibility
October 19, 2025 • Armando Roggio
Domestic manufacturing is a practical investment in speed, quality, and demand.
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Inventory
Alibaba.com Exec on Suppliers, Tariffs, IP
October 17, 2025 • Eric Bandholz
Rah Mahtani, head of U.S. commercial strategy, addresses foreign manufacturers, tariffs, intellectual property protection, and more.
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Inventory
Recommerce for the Holidays
October 16, 2025 • Armando Roggio
Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.
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Platforms & Apps
New Ecommerce Tools: October 15, 2025
October 15, 2025 • Sig Ueland
This week: AI-powered ads, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries.
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SEO
Google’s AI Reshapes Organic Listings
October 13, 2025 • Ann Smarty
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities.
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Social Media
Meta Ads Pixel Tracking, Explained
October 12, 2025 • Armando Roggio
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
Ecommerce Conversions Podcast
Marketing
Content Marketing
Content Marketing
5 Content Marketing Ideas for November 2025
October 6, 2025 • Armando Roggio
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
Email & Text Marketing
New Google Postmaster Tools Focus on Compliance
September 28, 2025 • Armando Roggio
Marketing & Advertising
Prime Time for Merchant-Publisher Deals?
September 24, 2025 • Armando Roggio
SEO
SEO
GEO for ChatGPT Instant Checkout
October 7, 2025 • Ann Smarty
Generative engine optimization relies on context, not just product data.
SEO
ChannelAdvisor Founder Launches GEO for Merchants
September 30, 2025 • Kerry Murdock
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
Conversion
Analytics & Data
Subscription Pro on Growth, Churn, LTV
October 10, 2025 • Eric Bandholz
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.
Analytics & Data
How Brands Boost ROI with Smart Data
September 19, 2025 • Eric Bandholz
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Business
Business
Startup Vet Revives Legacy Fitness Brand
October 3, 2025 • Eric Bandholz
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
Business
CFO Shifts to Menswear, Egyptian Roots
September 26, 2025 • Eric Bandholz
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
Design & Development
Platforms & Apps
New Ecommerce Tools: October 9, 2025
October 9, 2025 • Sig Ueland
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more.
Design & Dev Tools
OpenAI’s AgentKit Is a Milestone
October 9, 2025 • Armando Roggio
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.
From the archive
Social Media
Ecom Exec: Marketing Attribution Is a Waste
September 8, 2023 • Eric Bandholz
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
Business
Live Chat: Magento’s Roy Rubin
August 20, 2010 • Kerry Murdock
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.
Better Audience Targeting in Google Ads
SEO for AI, Low Traffic, No Clicks