You’re Writing a Book. Now What?
October 8, 2025 • Jean Gazis
Knowing your subject, audience, and goal is only the starting point.
Schools & Resources
Author Kenny Kane is the CEO of Testicular Cancer Foundation and a longtime cause-based ecommerce entrepreneur.
Platforms & Apps
AI browsers such as Atlas summarize pages, compare options, and complete tasks without leaving a tab.
This week's rundown includes updates on GEO, agentic commerce, cryptocurrencies, embedded payments, website builders, customer data tools, and more.
Schools & Resources
Employees, suppliers, and service providers drive ecommerce success. These books help leaders develop and manage high-performing teams.
Technical SEO
The reasons for deindexing a page haven't much changed over the years, although the tools and tactics have evolved.
Paid Post
Inventory
Domestic manufacturing is a practical investment in speed, quality, and demand.
Inventory
Rah Mahtani, head of U.S. commercial strategy, addresses foreign manufacturers, tariffs, intellectual property protection, and more.
Inventory
Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.
Platforms & Apps
This week: AI-powered ads, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries.
SEO
Google is changing organic search results as it integrates AI, necessitating new traffic tactics and priorities.
The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
Knowing your subject, audience, and goal is only the starting point.
Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.
Generative engine optimization relies on context, not just product data.
Scot Wingo observed consumer shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative engine optimization.
Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.
Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.
Jon Shanahan destroys the myth that founders make lousy employees. He transitioned from a business he co-founded to remake a 20-year corporation.
In 2020, Karim Abed was chief financial officer for Texas-based home builder, but he yearned to launch his own business and reconnect with his heritage.
This week's update includes tools for shoppable ads, reverse logistics, customizable agents, cross-border delivery, GEO, conversational search, and more.
The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
Before launching Magento in 2007, Varien was a small, Los Angeles-based development firm. CEO Roy Rubin would occasionally contribute articles to Practical eCommerce, then a printed magazine.