Category

Checkout Tactics

The ultimate goal of an ecommerce business is to move shoppers through the checkout process to complete a transaction. Our library of checkout tactics includes ways to streamline to avoid cart abandonment, ideas for removing distractions, tools for discounts and promotional offers, pricing strategies, thank-you pages, and more.

Illustration of a shopping cart icon
Checkout Tactics

Google’s AI Cart Will Remake Ecommerce

May 21, 2026 •

Google’s I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.

Image from Glossier of a cosmetic cross-sell offer
Checkout Tactics

Cross-sell Tactics of Top DTC Brands

June 1, 2025 •
Illustration of a map with red store locator buttons on it
Checkout Tactics

What’s Missing on Store Locator Pages

March 5, 2025 •
Image of a "Add to Cart" screen from a mobile phone
Checkout Tactics

Ask an Expert: How to Fix a Slow Checkout?

December 24, 2024 •
Ecommerce checkout screen on a smartphone
Checkout Tactics

Securing Email Addresses for Abandoned Carts

May 19, 2024 •
Screenshot from Chirp email offering a coupon code
Checkout Tactics

How I Restrict Coupon Abuse

December 18, 2023 •
Stressed female wearing a Santa Claus hat
Checkout Tactics

10 Last-minute Holiday Revenue Boosters

November 27, 2022 •
Image of a Lomi composter full of leftover fruits and vegetables.
Checkout Tactics

Convenience, Savings Drive 2022 Holiday Shoppers

November 9, 2022 •
Photo of a keychain from Keysmart
Checkout Tactics

‘Less Is More’ Boosts Conversions

June 12, 2022 •
Screenshot of Advanced Coupons for WooCommerce download page.
Checkout Tactics

15 Discount and Promo Plugins for WordPress

May 31, 2022 •
Photo of a female on a couch looking at her smartphone
Checkout Tactics

Harness Customer Behavior to Boost Conversions

January 31, 2022 •
Photo of a tablet with a discount code box on the screen
Checkout Tactics

Remove These Distractions to Lower Cart Abandons

September 22, 2021 •
Illustration of a stamp that reads "Conversion Rate"
Checkout Tactics

Ecommerce Conversion Rates beyond the Averages

August 9, 2021 •
Partical screenshot from Birdrock Baby
Checkout Tactics

4 Pricing Strategies to Increase Average Order Values

March 22, 2021 •
Screenshot of middle-aged couple in front of a laptop
Checkout Tactics

Resolve in 2021 to Drive More Conversions

January 7, 2021 •
Photo of a Crutchfield employee
Checkout Tactics

My Top 6 Conversion Tactics for 2021

December 6, 2020 •
Photo of an ecommerce cart on a smartphone
Checkout Tactics

6 Tweaks to Streamline the Checkout Process

November 24, 2020 •
Dennis Hegstad, founder of LiveRecover
Checkout Tactics

Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder

October 23, 2020 •
10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid)
Checkout Tactics

10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid)

February 21, 2020 •
What's a Good Conversion Rate for Ecommerce?
Checkout Tactics

What’s a Good Conversion Rate for Ecommerce?

February 6, 2020 •
How to Get More Form Submissions, Even on Checkout Pages
Checkout Tactics

How to Get More Form Submissions, Even on Checkout Pages

June 11, 2019 •
5 Tips for Selling without Discounting
Checkout Tactics

5 Tips for Selling without Discounting

February 7, 2019 •
7 Overlooked Snafus That Kill Ecommerce Sales
Checkout Tactics

7 Conversion Snafus That Kill Ecommerce Sales

December 7, 2018 •
8 Ways to Increase Conversions from Mobile Users
Checkout Tactics

8 Ways to Increase Conversions from Mobile Users

October 23, 2018 •
Faceted Search and Navigation Is Critical for Conversions
Checkout Tactics

Faceted Search and Navigation Are Critical for Conversions

October 9, 2018 •
4 Checkout Elements That Reduce Cart Abandonment
Checkout Tactics

4 Checkout Elements That Reduce Cart Abandonment

September 6, 2018 •
Persistent Shopping Carts Drive Conversions, Recover Abandons
Checkout Tactics

Persistent Shopping Carts Drive Conversions, Recover Abandons

August 21, 2018 •
5 Things to Consider When Using Popovers
Checkout Tactics

5 Things to Consider When Using Popovers

July 22, 2018 •

Copyright © 2005 - 2026. Practical Ecommerce® is a registered trademark of Confluence Distribution, Inc.