Chart of the Week: December 2008 Conversion Rates

In December 2008, ProFlowers converted more of its site traffic into customers than any other ecommerce site with at least 500,000 monthly unique visitors, according to Nielsen Online’s MageView Online Retail report.

ProFlowers, which often uses radio endorsements to promote its products, was the best converting ecommerce website for six months in 2008. Conversions peaked in August 2008, when ProFlowers converted 41.5 percent of its visitors.

Other ecommerce conversion powerhouses include L.L. Bean— with its excellent catalog to boost traffic—Office Depot, and QVC.

Armando Roggio

Armando Roggio

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