Armando Roggio

Articles by: Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Amazon & Marketplaces
Viral Launch C.E.O. on Amazon Selling Tactics

July 14, 2017 • Armando Roggio

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ...
Code
Static Site Generators an Option for Ecommerce Blogs, Content

July 13, 2017 • Armando Roggio

Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static ...
Content Marketing
5 Content Marketing Ideas for August 2017

July 10, 2017 • Armando Roggio

For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ...
Business
How to Audit Your Ecommerce Content, and Why

July 7, 2017 • Armando Roggio

An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ...
Content Marketing
Content Marketing: 7 Tips for Proofreading and Editing

June 28, 2017 • Armando Roggio

Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be ...
Product Pages
10 Tips for Better Product Category Pages in 2017

June 27, 2017 • Armando Roggio

Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page ...
Design & Development
Imgix C.E.O. on Real-time Image Optimization

June 23, 2017 • Armando Roggio

Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those ...
Marketing & Advertising
Your Blog Needs an Editorial Mission Statement

June 20, 2017 • Armando Roggio

Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog ...
Business
Successful Retailers Operate in 3 Businesses

June 14, 2017 • Armando Roggio

Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a ...
Content Marketing
5 Content Marketing Ideas for July 2017

June 9, 2017 • Armando Roggio

In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing ...
Email & Text Marketing
Remember These 3 Email KPIs to Make More Money

June 7, 2017 • Armando Roggio

Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ...
Shipping & Fulfillment
Ship-from-store Fulfillment a Must for Brick-and-click Retailers

June 5, 2017 • Armando Roggio

Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a ...
Conversion
5 Tips for Displaying Ecommerce Product Prices

May 31, 2017 • Armando Roggio

Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact,
Product Pages
9 Tips to Build the Best Product Images

May 25, 2017 • Armando Roggio

The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ...
Conversion
Twiggle CEO: Site Search Should Think Like Humans

May 24, 2017 • Armando Roggio

By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ...
SEO
2017 SEO Checklist for Product Detail Pages

May 22, 2017 • Armando Roggio

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ...
Shipping & Fulfillment
Does Ecommerce Need a Cooperative Shipping Revolution?

May 18, 2017 • Armando Roggio

If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ...
Marketing & Advertising
How to Get More Twitter Followers in 2017

May 12, 2017 • Armando Roggio

If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your ...
Content Marketing
5 Content Marketing Ideas for June 2017

May 8, 2017 • Armando Roggio

Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ...
Marketing & Advertising
Ecommerce Marketing: Paid, Earned, Shared, Owned

May 4, 2017 • Armando Roggio

Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ...
Staffing
5 Reasons to Hire Remote Workers

April 28, 2017 • Armando Roggio

Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small.
Shipping & Fulfillment
ShipStation CEO on ‘Fast and Free’ Shipping Demands

April 26, 2017 • Armando Roggio

The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to ...
Content Marketing
The Secrets of Content Marketing

April 25, 2017 • Armando Roggio

Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ...
Design & Development
NoSQL Databases May Be Your Next Competitive Advantage

April 21, 2017 • Armando Roggio

NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ...
Business
Tips for Rapidly Processing Ecommerce Orders

April 19, 2017 • Armando Roggio

Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ...
Content Marketing
9 Critical Content Marketing Tasks, for Ecommerce

April 13, 2017 • Armando Roggio

Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative,
Content Marketing
5 Content Marketing Ideas for May 2017

April 11, 2017 • Armando Roggio

Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ...
Business
Mid-market Ecommerce Firms Need Clear Roles, Responsibilities

April 5, 2017 • Armando Roggio

Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution. Retail businesses have a variety of tasks that need to happen over and ...
Keyword Research
4 Types of Keyword Intent That Impact Search Marketing

April 3, 2017 • Armando Roggio

Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the ...
Content Marketing
Using Product Content to Boost Conversions

March 28, 2017 • Armando Roggio

The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...