Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
-
Business
7 Signs You Need a New Ecommerce Site
March 26, 2017 • Armando Roggio
An ecommerce site that is poor performing and hard to use can hurt its online sales. An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an ecommerce ...
-
Marketing & Advertising
3 Ways to Use the AdWords Keyword Planner
March 22, 2017 • Armando Roggio
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ...
-
Shipping & Fulfillment
5 Shipping Tips for Ecommerce Beginners
March 20, 2017 • Armando Roggio
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in ...
-
Content Marketing
For Content Marketing Ideas, Try BuzzSumo
March 16, 2017 • Armando Roggio
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
-
Social Media
Pinterest: 7 Tips to Promote Your Ecommerce Business
March 13, 2017 • Armando Roggio
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...
-
Shipping & Fulfillment
3 Benefits of Third-party Fulfillment Services
March 10, 2017 • Armando Roggio
Third-party order fulfillment services can warehouse products, pick and pack items as orders come in, and ship a merchant’s products to the customer on that merchant’s behalf. While all of ...
-
Content Marketing
5 Content Marketing Ideas for April 2017
March 7, 2017 • Armando Roggio
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
-
Content Marketing
Build Your Content Marketing Stack
March 5, 2017 • Armando Roggio
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
-
Conversion
5 More Reasons to Consider Drop Shipping for Ecommerce
February 28, 2017 • Armando Roggio
Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those ...
-
Business
3 Retail Pricing Strategies for Ecommerce
February 23, 2017 • Armando Roggio
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based. It can be a challenge to know how much to charge for a ...
-
Schools & Resources
What Are Chatbots and How Do They Work?
February 20, 2017 • Armando Roggio
Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest. Consumers — your potential customers — use these ...
-
Marketing & Advertising
2017 Ecommerce Marketing Checklist
February 12, 2017 • Armando Roggio
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the ...
-
Marketing & Advertising
Innovative Marketing Relies on Guessing
February 9, 2017 • Armando Roggio
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with ...
-
Content Marketing
5 Content Marketing Ideas for March 2017
February 8, 2017 • Armando Roggio
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
-
Social Media
Designing Pinterest Posts That Encourage Clicks
February 3, 2017 • Armando Roggio
Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...
-
Conversion
Ecommerce Product Reviews Help Shoppers in Era of Distrust
January 30, 2017 • Armando Roggio
Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback. “Consumers have long relied ...
-
Customer Retention
5 Reasons to Offer Ecommerce Subscriptions
January 26, 2017 • Armando Roggio
The ecommerce subscription model offers retailers several operational benefits, including relatively better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. Subscription ecommerce businesses take ...
-
Conversion
8 Ways to Encourage Ecommerce Customer Loyalty in 2017
January 23, 2017 • Armando Roggio
Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service. Repeat customers convert at a higher rate than first time buyers. Repeat customers ...
-
Product Pages
Generate Product Descriptions with Natural Language Software
January 20, 2017 • Armando Roggio
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time. Ecommerce product descriptions ...
-
Content Marketing
Content Marketing May Boost Customer Lifetime Value
January 15, 2017 • Armando Roggio
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
-
Content Marketing
5 Content Marketing Ideas for February 2017
January 12, 2017 • Armando Roggio
February 2017 could be a good month for content marketers, thanks to events, holidays, and history. Content marketing is the act of creating, publishing, and distributing content like articles and videos ...
-
Shipping & Fulfillment
6 Expensive Ecommerce Shipping Mistakes
January 9, 2017 • Armando Roggio
Ecommerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online retailers ...
-
Conversion
Monitor Inventory Sell-through Rates to Boost Performance
January 5, 2017 • Armando Roggio
Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. For many retail businesses, inventory ...
-
Marketing & Advertising
5 Questions to Answer before You Advertise
January 3, 2017 • Armando Roggio
For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad ...
-
Business
Ecommerce Packing Tips That Will Please Customers
December 29, 2016 • Armando Roggio
An online retail transaction is complete only when the shipment arrives safely at the customer’s door. No amount of website design, creative marketing, and friendly personnel will matter to your ...
-
Content Marketing
Shoppers Relying on Mobile-friendly Content
December 26, 2016 • Armando Roggio
Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest ...
-
Conversion
Free Shipping, Free Returns Critical for Online Shoppers
December 21, 2016 • Armando Roggio
Online shoppers want free shipping, free returns, on-time delivery, and accuracy. Internet retailers that deliver on these consumer desires may earn loyal customers and gain a competitive advantage. Order fulfillment —
-
Marketing & Advertising
Planning Post-holiday Ecommerce Revenue
December 19, 2016 • Armando Roggio
The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ...
-
Design & Development
5 Signs of Bad Ecommerce Customers
December 14, 2016 • Armando Roggio
Successful online retail businesses focus on delivering good value and good customer service. These stores want to help customers. But not everyone who comes to your site to shop is ...
-
Content Marketing
5 Content Marketing Ideas for January 2017
December 11, 2016 • Armando Roggio
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business. Content marketing is the act ...
New Ecommerce Tools: February 18, 2026
Email Marketing Awaits True AI
The Truth about 'Direct' Traffic
Low-Value Imports Upend E.U. Ecommerce
AI Prompts Come to Search Console
Bing Adds AI Visibility Reporting
SEO for AI, Low Traffic, No Clicks