-
Email Marketing
Email Marketing Evolving to Personalization, Behavior
June 10, 2015 • Armando Roggio
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective is changing in response to ...
-
Platforms & Apps
WordPress’s WooCommerce Acquisition Could Improve Support, Features
June 4, 2015 • Armando Roggio
The announcement that WordPress’s parent company, Automattic, would purchase WooThemes and its widely used WooCommerce plugin could be good news for online sellers using the ecommerce platform. WooCommerce, which by some ...
-
Platforms & Apps
8 Questions before You Choose an Ecommerce Platform in 2015
June 2, 2015 • Armando Roggio
Selling online requires an ecommerce platform. Fortunately, for entrepreneurs there are many good ecommerce solutions available. Selecting which one to use can be a matter of choosing the best option ...
-
Email Marketing
The Secret to Email Subject Lines, for 2015
May 27, 2015 • Armando Roggio
Email subject lines can make or break a marketing campaign, either generating lots of opens, clicks, and sales or prompting recipients to delete messages and move on to a competitor. For 2015,
-
Content Marketing
5 Content Marketing Ideas for June 2015
May 26, 2015 • Armando Roggio
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision making. Content marketing ...
-
Shipping & Fulfillment
Ecommerce Shipping Innovations Just Over Horizon?
May 22, 2015 • Armando Roggio
How orders are delivered to ecommerce shoppers might change dramatically in just the next few years as retailers and carriers come up with ways to reduce shipping costs and speed ...
-
Marketing & Advertising
Google Buy Button to Impact Ecommerce?
May 20, 2015 • Armando Roggio
If reports that Google will add a buy button to some mobile search results are true, the new service could impact ecommerce, particularly for small and mid-sized online stores that might not ...
-
Conversion
3 More Tips for Better Ecommerce Video Results
May 13, 2015 • Armando Roggio
A good ecommerce product video can help online shoppers learn more about a particular item, make an emotional connection to some products, and, ultimately, make a good buying decision. The premise ...
-
Content Marketing
4 Great Content Marketing Examples in 2015
May 12, 2015 • Armando Roggio
Content marketing has the potential to drive retail sales. But for small and mid-sized ecommerce merchants, it is not always clear what sort of content to produce. Fortunately, there are ...
-
Marketing & Advertising
How to Discover Your Ecommerce Brand
May 11, 2015 • Armando Roggio
An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous ...
-
Business
3 Bad Ecommerce Customers You Should Fire
May 6, 2015 • Armando Roggio
Online sellers, including business-to-consumer retailers and business-to-business wholesalers, need to occasionally fire a bad customer, if for no reason other than to benefit good customers. In ecommerce, a bad customer can ...
-
Content Marketing
5 Content Marketing Ideas for May 2015
April 29, 2015 • Armando Roggio
Content that helps, entertains, and delights your customers can build lasting relationships that may make the folks who read or watch your content more likely to purchase. In fact, this is ...
-
Design & Development
How to Install WordPress, WooCommerce on Amazon Web Services
April 27, 2015 • Armando Roggio
WooCommerce, a powerful ecommerce plugin for WordPress, can be a good foundation for an online store. What’s more, when you run that site on Amazon Web Services, you can have ...
-
Business
How to Build a Trustworthy Ecommerce Brand
April 22, 2015 • Armando Roggio
When customers trust your business and recognize your brand they will often make repeat purchases, pay a slight premium for your products and tell others about your store. To encourage ...
-
Marketing & Advertising
4 Ways to Use Social Proof on an Ecommerce Site
April 19, 2015 • Armando Roggio
Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they ...
-
Marketing & Advertising
2015 Black Friday, Cyber Monday Ecommerce Planning Guide
April 15, 2015 • Armando Roggio
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to start planning. In fact, your ...
-
Marketing & Advertising
4 Customer Service Lessons from a Big Sale
April 10, 2015 • Armando Roggio
Spending hours at a brick-and-click retailer’s “big sale” offered some important reminders about retail customer experiences. These reminders — like showrooming, price, easily offended folks and customer relationships — make ...
-
Marketing & Advertising
7 Tips for Content Marketing Success, for Ecommerce
April 8, 2015 • Armando Roggio
Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat difficult to measure. Fortunately there ...
-
Product Pages
7 Product Detail Page Differentiators for 2015
April 6, 2015 • Armando Roggio
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly, boost sales. Good product detail pages ...
-
Business
Leading Brick-and-click Retailers Winning in Mobile
March 30, 2015 • Armando Roggio
Large multichannel retailers are using mobile commerce and mobile apps for in-store sales. Although trend-tracking firm comScore recently ranked Amazon and Ebay as the top two mobile-savvy sellers, there is ...
-
Content Marketing
5 Content Marketing Ideas for April 2015
March 26, 2015 • Armando Roggio
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have five compelling ideas for ecommerce ...
-
Business
6 Global, Online Shopping Trends that Could Impact Your Business
March 23, 2015 • Armando Roggio
Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a new study. iVentures Consulting, a management ...
-
Marketing & Advertising
8 Ways a Marketing Agency Can Help an Ecommerce Business
March 19, 2015 • Armando Roggio
A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses. Almost every business owner wants his or ...
-
Marketing & Advertising
How to Measure Content Marketing
March 16, 2015 • Armando Roggio
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may not be. Nineteenth century American merchant ...
-
Product Pages
Inspiring Ecommerce Product Descriptions to Learn From
March 13, 2015 • Armando Roggio
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own product detail pages. In a recent ...
-
Conversion
Ecommerce Personalization Similar to Dating
March 10, 2015 • Armando Roggio
There is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about building customer relationships the same ...
-
Business
Competing on Customer Experience
March 5, 2015 • Armando Roggio
Ecommerce merchants seeking to acquire and retain customers will compete to provide exceptional customer experiences that may make price and even product quality less relevant, according to a new survey. Some 53
-
Business
7 Surprises When Adding Clicks to Bricks
March 3, 2015 • Armando Roggio
Adding an online store may help traditional retailers increase sales and, ultimately, grow and improve. But transitioning from brick and mortar to brick and click will not be without problems. There ...
-
Content Marketing
5 Content Marketing Ideas for March 2015
March 1, 2015 • Armando Roggio
The month of March has plenty of opportunities for content marketers to create topical and useful content that might ultimately attract new customers and additional sales. Content marketing is the act ...
-
Business
How to Combat a Shiny New Competitor
February 25, 2015 • Armando Roggio
Relative to leasing retail space, buying shelves, and investing in a store full of inventory, ecommerce offers a low barrier to entry. In fact, just about any entrepreneur with a ...