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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Product Pages
4 Ways to Explain How Products Solve Problems

September 7, 2017 • Pamela Hazelton

The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while ...
Customer Service
Live Chat Is Best Tool for Conversing with Shoppers

August 22, 2017 • Pamela Hazelton

When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions ...
Product Pages
Optimize These 12 Types of Conversions for Ecommerce Success

August 8, 2017 • Pamela Hazelton

There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’
Conversion
9 Category Features that Boost Conversions

July 23, 2017 • Pamela Hazelton

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a ...
Conversion
5 Groups of Shoppers You’re Likely Ignoring

July 6, 2017 • Pamela Hazelton

Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such ...
Product Pages
Need More Conversions? Review Your Calls to Action

June 21, 2017 • Pamela Hazelton

I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of ...
Photography & Video
11 Ways Photos Harm Ecommerce Conversions

June 6, 2017 • Pamela Hazelton

High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when ...
Customer Retention
Default Category Sorts Can Harm Conversions

May 23, 2017 • Pamela Hazelton

Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default ...
Customer Retention
Site Search: A Navigation and Conversion Tool

May 9, 2017 • Pamela Hazelton

Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm,
Shipping & Fulfillment
7 Elements of a Return Policy That Sells

April 25, 2017 • Pamela Hazelton

Merchants give so much thought into making the sale that they tend to forget some of the post-sale components that savvy shoppers look for first. One of these is the returns policy ...
Photography & Video
8 Types of Videos That Convert Shoppers into Buyers

April 7, 2017 • Pamela Hazelton

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media ...
Checkout Tactics
Boost Site Search Results with Unique, Trendy Keywords

March 21, 2017 • Pamela Hazelton

Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly ...
Product Pages
How to Sell High-priced (and High-quality) Products

March 6, 2017 • Pamela Hazelton

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a ...
Checkout Tactics
7 Reasons Customer Service Agents Lose Sales

February 24, 2017 • Pamela Hazelton

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
Checkout Tactics
Track Micro Conversions to Increase Sales

February 7, 2017 • Pamela Hazelton

Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume ...
Customer Service
Want to Please Shoppers? Respond Quickly

January 19, 2017 • Pamela Hazelton

In “5 Ways to Draw Shoppers In, and Keep Them,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention.
Checkout Tactics
7 Ways to Accelerate Your Online Store in 2017

January 11, 2017 • Pamela Hazelton

More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their ...
Shipping & Fulfillment
3 Shipping Policies That Anger Customers

December 23, 2016 • Pamela Hazelton

Shipping costs are a primary reason for cart abandonment. But cost is not the only shipping issue that can harm your business. What happens after a customer makes a purchase is ...
Design & Dev Tools
Simple Ways to Note Glitches during Holiday Rush, to Fix Later

December 8, 2016 • Pamela Hazelton

Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales.
Product Pages
5 Tweaks to Key Products to Spur Holiday Sales

November 23, 2016 • Pamela Hazelton

It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
Checkout Tactics
8 Ways to Harness Holiday Conversions

November 4, 2016 • Pamela Hazelton

The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
Fraud Prevention
9 Ways to Recover Sales after a DDoS Attack

October 24, 2016 • Pamela Hazelton

If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,
Product Pages
Increase Apparel Conversions with These Sizing Tips

October 9, 2016 • Pamela Hazelton

Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
Customer Retention
Using Supporting Content to Build Loyal Customers, Authority

September 22, 2016 • Pamela Hazelton

The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal customer wants a positive experience ...
Customer Retention
Customer Accounts Can Boost Conversions

September 6, 2016 • Pamela Hazelton

Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and, done right, this practice can ...
Email Marketing
What to Include in Automated Emails, for Ecommerce

August 23, 2016 • Pamela Hazelton

Business owners typically despise chain emails. We delete most “template” emails — such as pitching services — within seconds. When it comes to ecommerce, though, stock messages can help increase sales. Yes,
Social Media
Integrate Social Channels to Increase Conversions

August 10, 2016 • Pamela Hazelton

Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...
Customer Service
Boost Conversions with SMS Messaging

July 26, 2016 • Pamela Hazelton

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code.
Checkout Tactics
Subscription Model Can Increase Lifetime Values

July 7, 2016 • Pamela Hazelton

While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters ...
Product Pages
Before Advertising, Make Sure Pages Will Convert

June 22, 2016 • Pamela Hazelton

Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...

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