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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Fraud Prevention
9 Ways to Recover Sales after a DDoS Attack

October 24, 2016 • Pamela Hazelton

If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,
Product Pages
Increase Apparel Conversions with These Sizing Tips

October 9, 2016 • Pamela Hazelton

Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
Customer Retention
Using Supporting Content to Build Loyal Customers, Authority

September 22, 2016 • Pamela Hazelton

The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal customer wants a positive experience ...
Customer Retention
Customer Accounts Can Boost Conversions

September 6, 2016 • Pamela Hazelton

Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and, done right, this practice can ...
Email Marketing
What to Include in Automated Emails, for Ecommerce

August 23, 2016 • Pamela Hazelton

Business owners typically despise chain emails. We delete most “template” emails — such as pitching services — within seconds. When it comes to ecommerce, though, stock messages can help increase sales. Yes,
Social Media
Integrate Social Channels to Increase Conversions

August 10, 2016 • Pamela Hazelton

Facebook is steadily becoming a go-to platform for finding products online. That’s because the social network reaches more than 80 percent of Internet users, even if they primarily use Facebook ...
Customer Service
Boost Conversions with SMS Messaging

July 26, 2016 • Pamela Hazelton

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code.
Checkout Tactics
Subscription Model Can Increase Lifetime Values

July 7, 2016 • Pamela Hazelton

While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters ...
Product Pages
Before Advertising, Make Sure Pages Will Convert

June 22, 2016 • Pamela Hazelton

Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...
Product Pages
Value Propositions Increase Interest and Sales

June 7, 2016 • Pamela Hazelton

If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be? While there are plenty of worthwhile features and policies, the store’s value proposition ...
Customer Retention
5 Ways to Draw Shoppers In, and Keep Them

May 21, 2016 • Pamela Hazelton

The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images and descriptive video, among other ...
Analytics & Data
Using Real-time Analytics to Boost Conversions

May 6, 2016 • Pamela Hazelton

During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers. By reviewing real-time data,
Customer Retention
Use a Blog to Build Loyalty, Increase Conversions

April 21, 2016 • Pamela Hazelton

If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely ...
Product Pages
How to Grow, Manage Customer Reviews

April 8, 2016 • Pamela Hazelton

A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it ...
Product Pages
4 Simple Product Page Layouts That Work

March 22, 2016 • Pamela Hazelton

I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
Product Pages
3 Ways to Sell Products That Don’t Sell

March 8, 2016 • Pamela Hazelton

Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation. Many storeowners ...
Product Pages
6 Tips to Improve Product Descriptions

February 22, 2016 • Pamela Hazelton

Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
Checkout Tactics
7 Ways to Add a Personal Touch to Your Ecommerce Site

February 7, 2016 • Pamela Hazelton

How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. This goes beyond offering live ...
Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions

January 21, 2016 • Pamela Hazelton

We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce

January 5, 2016 • Pamela Hazelton

It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
Customer Retention
Keep the Buying Momentum Going in January

December 22, 2015 • Pamela Hazelton

For most online retailers, the holiday shopping season accounts for up to 40 percent of annual sales. While we await final numbers for the 2015 Christmas season, the following 2010-2014
Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales

December 8, 2015 • Pamela Hazelton

During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
Conversion
9 Things to Check for Black Friday, Cyber Monday

November 24, 2015 • Pamela Hazelton

The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
Product Pages
7 Tweaks to Increase Holiday Shopping Conversions

November 9, 2015 • Pamela Hazelton

Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
Customer Retention
Use Shopping Surveys to Increase Conversions

October 21, 2015 • Pamela Hazelton

If you ever want to know what online shoppers are thinking, ask them. Shopping surveys tell you what’s working and what isn’t. They can also tell you things you never ...
Product Pages
Mobile Product Page Design: The Inverted Pyramid

October 6, 2015 • Pamela Hazelton

Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
Checkout Tactics
7 Quick Changes to Boost Ecommerce Conversions

September 22, 2015 • Pamela Hazelton

“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
Product Pages
3 Methods for Cross-selling on Product Pages

September 8, 2015 • Pamela Hazelton

Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Product Pages
3 Ways to Personalize Products for the Shopper

August 24, 2015 • Pamela Hazelton

The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
Product Pages
How to Use Bullet Points to Sell Products

August 5, 2015 • Pamela Hazelton

In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...

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