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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Conversion
7 Quick Changes to Boost Ecommerce Conversions

September 22, 2015 • Pamela Hazelton

“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
Product Pages
3 Methods for Cross-selling on Product Pages

September 8, 2015 • Pamela Hazelton

Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Conversion
3 Ways to Personalize Products for the Shopper

August 24, 2015 • Pamela Hazelton

The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
Conversion
How to Use Bullet Points to Sell Products

August 5, 2015 • Pamela Hazelton

In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
Conversion
What to Include in Site Navigation, for Higher Conversions?

July 21, 2015 • Pamela Hazelton

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.
Conversion
Increase Sales by Removing Gender-specific Elements

July 8, 2015 • Pamela Hazelton

Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example, BIC produced its popular pens in pastel colors
Conversion
Customer Reviews Can Sell Your Products

June 21, 2015 • Pamela Hazelton

There is a benefit to shopping on Amazon: customer reviews. They play a big role in helping consumers choose products. They also help Amazon with closing sales. That’s why Amazon ...
Checkout Tactics
Eliminate Checkout Frustration with Custom Error Messages

June 5, 2015 • Pamela Hazelton

If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as expected. You stand there, staring ...
Conversion
To Grow Conversions, Cater to Target Audience

May 21, 2015 • Pamela Hazelton

Can you define your target audience? I’m not talking about who you want to buy your product — i.e., everyone — but rather who is likely to give you their business. Many small ...
Marketing & Advertising
How to Boost Sales on Gift-giving Pages

May 7, 2015 • Pamela Hazelton

During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
Conversion
Optimizing Price for Products with Attributes, Options

April 21, 2015 • Pamela Hazelton

Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well ...
Shipping & Fulfillment
How Shipping Methods and Policies Affect Conversions

April 7, 2015 • Pamela Hazelton

Ask any group of online shoppers their top reason for abandoning a shopping cart and they’ll likely refer to shipping. However, it’s not always about the cost of delivery. The way ...
Conversion
How to Encourage Account Signup and Still Close the Sale

March 23, 2015 • Pamela Hazelton

Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account versus offering only guest checkout.
Conversion
How Landing Pages Convert Visitors into Educated Buyers

March 9, 2015 • Pamela Hazelton

You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly? To many storeowners, a landing page is a ...
Conversion
Eliminate Dead Ends to Grow Ecommerce Conversions

February 24, 2015 • Pamela Hazelton

When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead ends leave shoppers wondering what ...
Conversion
Look to Other Industries for Ecommerce Inspiration

February 8, 2015 • Pamela Hazelton

When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...
Conversion
Drive Conversions with Supporting Product Content

January 22, 2015 • Pamela Hazelton

When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
Conversion
Increase Conversions for Shopping by Color, Size, Style

January 8, 2015 • Pamela Hazelton

Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
Conversion
How to Lessen the Post-holiday Sales Lull

December 22, 2014 • Pamela Hazelton

Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
Checkout Tactics
6 Checkout Changes to Minimize Abandonment

December 8, 2014 • Pamela Hazelton

The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to check out complete the process.
Conversion
Customize the Search Page to Increase Ecommerce Sales

November 30, 2014 • Pamela Hazelton

One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online ...
Conversion
10 Last-minute Ways to Increase Holiday Conversions

November 25, 2014 • Pamela Hazelton

It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
Conversion
Visitors’ Devices Affect Ecommerce Conversions

October 24, 2014 • Pamela Hazelton

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the ...
Conversion
Drive Ecommerce Conversions with First-person Statements

October 6, 2014 • Pamela Hazelton

If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and ...
Product Pages
Identifying Conversion Problems from the Product Page

February 21, 2012 • Pamela Hazelton

When vying to increase conversion rates, many storeowners mistakenly put primary focus on the checkout process. While a simplified checkout with ideal options — i.e. various payment and non-inflated shipping choices — will definitely help increase the percentage of visitors who complete...
Conversion
Increasing Conversions by Referring Consumers Elsewhere

January 26, 2012 • Pamela Hazelton

Zappos.com's customer service is legendary. It's been known to order pizzas for customers, to take special product photos for customers, and to help customers match items and colors. It also refers consumers to competitors when they request products Zappos doesn't carry. Referring cons...
Conversion
7 Post-Holiday Revenue Generators

December 29, 2011 • Pamela Hazelton

For many online retailers, the month of January is a slow one. Between consumers paying off Christmas purchases and those taking time to relax, the remaining online shoppers are seeking good deals on accessories and hoping to take advantage of clearance sales. There are ways, however, ...
Conversion
10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

November 16, 2011 • Pamela Hazelton

The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comparison sites have been feeding more data than in previous months. The big boost in traffic starts around November 19, and then skyrockets right after Thanksgivi...
Conversion
5 Simple Ways to Promote Multi-Item Orders

October 21, 2011 • Pamela Hazelton

Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are quickly reminded that Christmas is less than 10 weeks away, and they’ll be combing on...
Conversion
Best Policy for Inventory Stock Status? Be Transparent

September 20, 2011 • Pamela Hazelton

Most customers can deal with miniscule shipping mistakes. The majority are forgiving when damaged shipments are quickly addressed or replaced, and most will even return shop if their issues are fixed expeditiously. But what if the order is never fulfilled due to lack of inventory? Las...

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