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Articles by: Pamela Hazelton

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Pamela Hazelton

Pamela Hazelton

Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.

She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.

Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.

Her site is PamelaHazelton.com. Email Pamela.

Customer Retention
Use a Blog to Build Loyalty, Increase Conversions

April 21, 2016 • Pamela Hazelton

If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely ...
Product Pages
How to Grow, Manage Customer Reviews

April 8, 2016 • Pamela Hazelton

A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it ...
Product Pages
4 Simple Product Page Layouts That Work

March 22, 2016 • Pamela Hazelton

I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
Product Pages
3 Ways to Sell Products That Don’t Sell

March 8, 2016 • Pamela Hazelton

Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation. Many storeowners ...
Product Pages
6 Tips to Improve Product Descriptions

February 22, 2016 • Pamela Hazelton

Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
Checkout Tactics
7 Ways to Add a Personal Touch to Your Ecommerce Site

February 7, 2016 • Pamela Hazelton

How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. This goes beyond offering live ...
Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions

January 21, 2016 • Pamela Hazelton

We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce

January 5, 2016 • Pamela Hazelton

It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
Customer Retention
Keep the Buying Momentum Going in January

December 22, 2015 • Pamela Hazelton

For most online retailers, the holiday shopping season accounts for up to 40 percent of annual sales. While we await final numbers for the 2015 Christmas season, the following 2010-2014
Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales

December 8, 2015 • Pamela Hazelton

During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
Conversion
9 Things to Check for Black Friday, Cyber Monday

November 24, 2015 • Pamela Hazelton

The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
Product Pages
7 Tweaks to Increase Holiday Shopping Conversions

November 9, 2015 • Pamela Hazelton

Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
Customer Retention
Use Shopping Surveys to Increase Conversions

October 21, 2015 • Pamela Hazelton

If you ever want to know what online shoppers are thinking, ask them. Shopping surveys tell you what’s working and what isn’t. They can also tell you things you never ...
Product Pages
Mobile Product Page Design: The Inverted Pyramid

October 6, 2015 • Pamela Hazelton

Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
Checkout Tactics
7 Quick Changes to Boost Ecommerce Conversions

September 22, 2015 • Pamela Hazelton

“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
Product Pages
3 Methods for Cross-selling on Product Pages

September 8, 2015 • Pamela Hazelton

Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Product Pages
3 Ways to Personalize Products for the Shopper

August 24, 2015 • Pamela Hazelton

The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
Product Pages
How to Use Bullet Points to Sell Products

August 5, 2015 • Pamela Hazelton

In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
Checkout Tactics
What to Include in Site Navigation, for Higher Conversions?

July 21, 2015 • Pamela Hazelton

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.
Checkout Tactics
Increase Sales by Removing Gender-specific Elements

July 8, 2015 • Pamela Hazelton

Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example, BIC produced its popular pens in pastel colors
Customer Service
Customer Reviews Can Sell Your Products

June 21, 2015 • Pamela Hazelton

There is a benefit to shopping on Amazon: customer reviews. They play a big role in helping consumers choose products. They also help Amazon with closing sales. That’s why Amazon ...
Checkout Tactics
Eliminate Checkout Frustration with Custom Error Messages

June 5, 2015 • Pamela Hazelton

If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as expected. You stand there, staring ...
Customer Retention
To Grow Conversions, Cater to Target Audience

May 21, 2015 • Pamela Hazelton

Can you define your target audience? I’m not talking about who you want to buy your product — i.e., everyone — but rather who is likely to give you their business. Many small ...
Product Pages
How to Boost Sales on Gift-giving Pages

May 7, 2015 • Pamela Hazelton

During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
Product Pages
Optimizing Price for Products with Attributes, Options

April 21, 2015 • Pamela Hazelton

Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well ...
Shipping & Fulfillment
How Shipping Methods and Policies Affect Conversions

April 7, 2015 • Pamela Hazelton

Ask any group of online shoppers their top reason for abandoning a shopping cart and they’ll likely refer to shipping. However, it’s not always about the cost of delivery. The way ...
Checkout Tactics
How to Encourage Account Signup and Still Close the Sale

March 23, 2015 • Pamela Hazelton

Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account versus offering only guest checkout.
Checkout Tactics
How Landing Pages Convert Visitors into Educated Buyers

March 9, 2015 • Pamela Hazelton

You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly? To many storeowners, a landing page is a ...
Customer Service
Eliminate Dead Ends to Grow Ecommerce Conversions

February 24, 2015 • Pamela Hazelton

When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead ends leave shoppers wondering what ...
Product Pages
Look to Other Industries for Ecommerce Inspiration

February 8, 2015 • Pamela Hazelton

When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...

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