Pamela Hazelton
Pamela Hazelton is a senior contributor to Practical Ecommerce, providing actionable articles and webinars since 2005. She's a pioneering online business consultant, marketer, and speaker.
She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security.
Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat.
Her site is PamelaHazelton.com. Email Pamela.
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Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions
January 21, 2016 • Pamela Hazelton
We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
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Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce
January 5, 2016 • Pamela Hazelton
It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
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Customer Retention
Keep the Buying Momentum Going in January
December 22, 2015 • Pamela Hazelton
For most online retailers, the holiday shopping season accounts for up to 40 percent of annual sales. While we await final numbers for the 2015 Christmas season, the following 2010-2014
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Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales
December 8, 2015 • Pamela Hazelton
During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
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Conversion
9 Things to Check for Black Friday, Cyber Monday
November 24, 2015 • Pamela Hazelton
The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
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Product Pages
7 Tweaks to Increase Holiday Shopping Conversions
November 9, 2015 • Pamela Hazelton
Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
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Customer Retention
Use Shopping Surveys to Increase Conversions
October 21, 2015 • Pamela Hazelton
If you ever want to know what online shoppers are thinking, ask them. Shopping surveys tell you what’s working and what isn’t. They can also tell you things you never ...
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Product Pages
Mobile Product Page Design: The Inverted Pyramid
October 6, 2015 • Pamela Hazelton
Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
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Checkout Tactics
7 Quick Changes to Boost Ecommerce Conversions
September 22, 2015 • Pamela Hazelton
“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
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Product Pages
3 Methods for Cross-selling on Product Pages
September 8, 2015 • Pamela Hazelton
Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
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Product Pages
3 Ways to Personalize Products for the Shopper
August 24, 2015 • Pamela Hazelton
The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
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Product Pages
How to Use Bullet Points to Sell Products
August 5, 2015 • Pamela Hazelton
In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
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Checkout Tactics
What to Include in Site Navigation, for Higher Conversions?
July 21, 2015 • Pamela Hazelton
With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.
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Checkout Tactics
Increase Sales by Removing Gender-specific Elements
July 8, 2015 • Pamela Hazelton
Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example, BIC produced its popular pens in pastel colors
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Customer Service
Customer Reviews Can Sell Your Products
June 21, 2015 • Pamela Hazelton
There is a benefit to shopping on Amazon: customer reviews. They play a big role in helping consumers choose products. They also help Amazon with closing sales. That’s why Amazon ...
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Checkout Tactics
Eliminate Checkout Frustration with Custom Error Messages
June 5, 2015 • Pamela Hazelton
If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as expected. You stand there, staring ...
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Customer Retention
To Grow Conversions, Cater to Target Audience
May 21, 2015 • Pamela Hazelton
Can you define your target audience? I’m not talking about who you want to buy your product — i.e., everyone — but rather who is likely to give you their business. Many small ...
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Product Pages
How to Boost Sales on Gift-giving Pages
May 7, 2015 • Pamela Hazelton
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the ...
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Product Pages
Optimizing Price for Products with Attributes, Options
April 21, 2015 • Pamela Hazelton
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well ...
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Shipping & Fulfillment
How Shipping Methods and Policies Affect Conversions
April 7, 2015 • Pamela Hazelton
Ask any group of online shoppers their top reason for abandoning a shopping cart and they’ll likely refer to shipping. However, it’s not always about the cost of delivery. The way ...
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Checkout Tactics
How to Encourage Account Signup and Still Close the Sale
March 23, 2015 • Pamela Hazelton
Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account versus offering only guest checkout.
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Checkout Tactics
How Landing Pages Convert Visitors into Educated Buyers
March 9, 2015 • Pamela Hazelton
You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly? To many storeowners, a landing page is a ...
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Customer Service
Eliminate Dead Ends to Grow Ecommerce Conversions
February 24, 2015 • Pamela Hazelton
When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead ends leave shoppers wondering what ...
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Product Pages
Look to Other Industries for Ecommerce Inspiration
February 8, 2015 • Pamela Hazelton
When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries for ideas and inspiration. They ...
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Product Pages
Drive Conversions with Supporting Product Content
January 22, 2015 • Pamela Hazelton
When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary to make an educated decision. Supporting ...
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Product Pages
Increase Conversions for Shopping by Color, Size, Style
January 8, 2015 • Pamela Hazelton
Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent for online retailers offering apparel ...
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Customer Retention
How to Lessen the Post-holiday Sales Lull
December 22, 2014 • Pamela Hazelton
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
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Checkout Tactics
6 Checkout Changes to Minimize Abandonment
December 8, 2014 • Pamela Hazelton
The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to check out complete the process.
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Customer Retention
Customize the Search Page to Increase Ecommerce Sales
November 30, 2014 • Pamela Hazelton
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online ...
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Checkout Tactics
10 Last-minute Ways to Increase Holiday Conversions
November 25, 2014 • Pamela Hazelton
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
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