Sig Ueland - Practical Ecommerce - Page 21 of 26

Articles by: Sig Ueland

Sig Ueland

Sig Ueland

Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants.

He is also a seasoned freelance journalist and screenwriter.

Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.

Contact Sig via email or LinkedIn.

Fraud Prevention
18 Online Security Resources for Small Businesses

June 29, 2015 • Sig Ueland

Recently, cybersecurity company FireEye announced a partnership with Visa to develop products and services for merchants, as well as card issuers, to detect and respond to attacks. The announcement underscores ...
Schools & Resources
13 New Ecommerce Books for Summer 2015

June 19, 2015 • Sig Ueland

Summer is here. Don’t forget to bring new ecommerce books with you to the beach. Here is a list of new ecommerce and Internet-marketing books for summer 2015. There are ...
Design & Dev Tools
14 Color Tools to Grow Your Business

June 14, 2015 • Sig Ueland

Color has a powerful affect on consumers. According to KISSmetrics, up to 90 percent of a person’s initial assessment of a product is based solely on color. Bring dynamic color ...
Content Marketing
18 Tools for Writing Compelling Content, to Attract Customers

June 7, 2015 • Sig Ueland

Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
Photography & Video
13 Solutions for Sharing Video

May 25, 2015 • Sig Ueland

Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here ...
Social Media
15 Tools to Curate Content for Social Media, Newsletters, More

May 17, 2015 • Sig Ueland

Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
Social Media
17 Tools to Schedule, Analyze Social Media Content

May 13, 2015 • Sig Ueland

Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
Social Media
Native Video on Facebook: 10 Examples

May 3, 2015 • Sig Ueland

In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
Fraud Prevention
25 Online Security Tools for Small Businesses

April 26, 2015 • Sig Ueland

Recent cyber breaches at Target, Sony, and The White House reveal one simple truth: Online security is everyone’s concern. As larger businesses take steps to secure their networks, less secure ...
Finance
13 New Equity Crowdfunding Success Stories, for Ecommerce

April 16, 2015 • Sig Ueland

It’s been three years since the Jumpstart Our Business Startups (JOBS) Act was signed into law. Currently, Title II is in effect, allowing small businesses to solicit investments from accredited ...
Social Media
13 Instagram Tools for Businesses

April 5, 2015 • Sig Ueland

Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
Schools & Resources
15 New Ecommerce Books for Spring 2015

March 22, 2015 • Sig Ueland

Spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2015. There are new titles on digital currency, Google Analytics, peer-to-peer economics, tax and legal ...
Design & Dev Tools
20 Podcasting Tools, for High-quality Content

March 9, 2015 • Sig Ueland

Podcasting continues to be an effective way to generate rich content for your website. With so many inexpensive and relatively simple tools available to capture and edit audio and video,
Photography & Video
15 Animated GIFs on Twitter, from Brands

March 2, 2015 • Sig Ueland

In “12 Free Animated GIF Creators,” my article last week, I addressed tools to create animated GIFs for your website, email, and social media campaigns. In this article, I am ...
Design & Dev Tools
12 Tools to Create Animated GIFs

February 23, 2015 • Sig Ueland

The Graphic Interchange Format can turn a stack of images into a short looping video. Animated GIF images can be embedded into a website, email, or ad — giving viewers ...
Design & Dev Tools
11 Tools for Online Presentations, Videos, Animations

February 18, 2015 • Sig Ueland

Presentation tools can be helpful for creating content, such as product demonstrations to enhance a shopping experience. Oftentimes, slide presentations can be repurposed from your existing content. And, you can ...
Platforms & Apps
20 Tools to Run a Small Business

February 16, 2015 • Sig Ueland

A small business owner assumes many functions — marketing, sales, human resources, information technology, and research and development. Fortunately, there are some terrific online tools to help you perform most ...
Social Media
18 Pinterest Tools for Businesses

February 2, 2015 • Sig Ueland

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product ...
Platforms & Apps
20 Collaboration Tools for Small Businesses

January 19, 2015 • Sig Ueland

Small businesses that rely on teamwork can enhance their organization with a variety of helpful online tools. Here is a list of collaboration tools to meet the needs of small businesses.
Platforms & Apps
13 Innovative Mobile Commerce Apps

January 12, 2015 • Sig Ueland

Mobile commerce is no longer a novelty. According to an IBM report, mobile accounted for 45 percent of all online traffic during the 2014 holiday season, and online sales from ...
B2B
9 B2B Companies that Excel at Social Media

January 6, 2015 • Sig Ueland

Businesses that sell primarily to other companies can use social media to expand a brand, convey a vision, engage a community, promote products, and even provide customer support. Here is a list ...
Schools & Resources
13 New Ecommerce Books for Winter 2015

December 15, 2014 • Sig Ueland

Celebrate the holidays with new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for winter 2015. There are new titles on big data, cryptocurrency, content marketing,
Customer Service
10 Brands Using Twitter for Customer Service

December 8, 2014 • Sig Ueland

In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and immediate tool to get help ...
Content Marketing
20 Tools to Promote Your Content

December 1, 2014 • Sig Ueland

In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you have generated new content —
Content Marketing
45 Tools to Generate Content, for Ecommerce

November 24, 2014 • Sig Ueland

Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
Google Ads
13 Free Resources to Learn Paid Search

November 17, 2014 • Sig Ueland

Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
Social Media
13 New Marketing Videos on Instagram, to Inspire

November 9, 2014 • Sig Ueland

Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
Analytics & Data
14 Alternatives to Google Analytics

October 26, 2014 • Sig Ueland

Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available. Here is a ...
Platforms & Apps
17 New Ecommerce Themes for WordPress

October 13, 2014 • Sig Ueland

To start an online store with WordPress, take advantage of the abundance of ecommerce themes. Thanks to the active community of developers working on WordPress, new themes are often available. Here ...
Schools & Resources
11 Sites for Ecommerce Design Inspiration

October 6, 2014 • Sig Ueland

An online merchant must be part designer — crafting and implementing all the aesthetic elements of a store. Fortunately, struggling creatives can access a variety of online resources to find ...

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