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Platforms & Apps
10 New, Free Ecommerce Themes for WordPress
November 2, 2015 • Sig Ueland
With an abundance of free themes available, WordPress is an ideal platform to start your ecommerce store — without breaking the bank. Here is a list of new ecommerce themes for WordPress.
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Schools & Resources
8 Digital Marketing Awards to Follow, for Inspiration
October 26, 2015 • Sig Ueland
When developing digital content for your brand, why not learn from the best? Annual digital marketing awards are good for discovering creative content and effective campaigns on the Internet. And ...
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Customer Service
10 Live Chat Tools for Ecommerce Merchants
October 11, 2015 • Sig Ueland
A live chat tool can be a good way to provide quick answers and a personalized experience to shoppers. Here is a list of live chat tools. Many of these tools ...
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Photography & Video
9 Popular Product Videos, for Ecommerce
September 28, 2015 • Sig Ueland
Creating a product video can be a good way to deliver useful information about a product, as well as to convey the essence of your brand. If you’re interested in ...
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Schools & Resources
11 New Ecommerce Books for Fall 2015
September 17, 2015 • Sig Ueland
Autumn is here. Here is a list of new ecommerce books for fall 2015. There are titles on branding, online ratings, contest theory, social media, attracting new business, management principles,
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Platforms & Apps
16 Mobile Apps for Networking Events
September 7, 2015 • Sig Ueland
Conferences and industry events, such as Practical Ecommerce’s upcoming Ignite 2015, are not only opportunities to learn from the experts, but also ideal places to network with peers. Loading your ...
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Photography & Video
8 Brands That Live Stream Video for Innovative Marketing
August 31, 2015 • Sig Ueland
Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video ...
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Platforms & Apps
14 Tools for Collaborative Brainstorming
August 24, 2015 • Sig Ueland
Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location. Here is a list of tools for collaborative brainstorming. There are online whiteboards ...
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Platforms & Apps
17 Call-to-action Plugins for WordPress
August 17, 2015 • Sig Ueland
If you have a website or blog on WordPress, a call-to-action plugin can help you grab the attention of your visitors and help them to take action. Use call-to-action elements ...
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Social Media
23 Tools for Social Media Monitoring
August 9, 2015 • Sig Ueland
Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others is an effective way to ...
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Schools & Resources
11 Website Design Galleries for Inspiration
July 30, 2015 • Sig Ueland
Website design galleries are useful for inspiration — with your own site or if you’re just a fan of great design. They can also be good resources for finding a ...
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Social Media
20 Twitter Feeds for Online Merchants
July 27, 2015 • Sig Ueland
With its many experts and evangelists, Twitter is a good place for an online merchant to get help growing a business. The challenge is figuring out whom to follow. Here is a ...
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SEO Tools
10 Local SEO Tools for Small Businesses
July 20, 2015 • Sig Ueland
For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help ...
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Design & Dev Tools
10 Online Backup Services for Small Businesses
July 12, 2015 • Sig Ueland
For small businesses, online backup services offer more than just storage space in the cloud. Complete solutions provide a variety of features to protect your system, including file management, encryption ...
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Marketing & Advertising
13 Mobile Ad Networks, to Reach Potential Buyers
July 5, 2015 • Sig Ueland
Mobile advertising networks help brands reach consumers. If you’re trying to engage and monetize customers on mobile, you may need a mobile ad network. Here is a list of mobile ad ...
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Fraud Prevention
18 Online Security Resources for Small Businesses
June 29, 2015 • Sig Ueland
Recently, cybersecurity company FireEye announced a partnership with Visa to develop products and services for merchants, as well as card issuers, to detect and respond to attacks. The announcement underscores ...
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Schools & Resources
13 New Ecommerce Books for Summer 2015
June 19, 2015 • Sig Ueland
Summer is here. Don’t forget to bring new ecommerce books with you to the beach. Here is a list of new ecommerce and Internet-marketing books for summer 2015. There are ...
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Design & Dev Tools
14 Color Tools to Grow Your Business
June 14, 2015 • Sig Ueland
Color has a powerful affect on consumers. According to KISSmetrics, up to 90 percent of a person’s initial assessment of a product is based solely on color. Bring dynamic color ...
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Content Marketing
18 Tools for Writing Compelling Content, to Attract Customers
June 7, 2015 • Sig Ueland
Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s no automated tool to write ...
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Photography & Video
13 Solutions for Sharing Video
May 25, 2015 • Sig Ueland
Video content accounts for approximately 80 percent of all U.S. Internet traffic, according to Cisco Systems. If video isn’t part of your business’s content marketing strategy, perhaps it should be. Here ...
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Social Media
15 Tools to Curate Content for Social Media, Newsletters, More
May 17, 2015 • Sig Ueland
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers can be an effective way ...
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Social Media
17 Tools to Schedule, Analyze Social Media Content
May 13, 2015 • Sig Ueland
Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and finding the time to manage ...
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Social Media
Native Video on Facebook: 10 Examples
May 3, 2015 • Sig Ueland
In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent ...
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Fraud Prevention
25 Online Security Tools for Small Businesses
April 26, 2015 • Sig Ueland
Recent cyber breaches at Target, Sony, and The White House reveal one simple truth: Online security is everyone’s concern. As larger businesses take steps to secure their networks, less secure ...
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Finance
13 New Equity Crowdfunding Success Stories, for Ecommerce
April 16, 2015 • Sig Ueland
It’s been three years since the Jumpstart Our Business Startups (JOBS) Act was signed into law. Currently, Title II is in effect, allowing small businesses to solicit investments from accredited ...
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Social Media
13 Instagram Tools for Businesses
April 5, 2015 • Sig Ueland
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and post engaging content, monitor posts ...
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Schools & Resources
15 New Ecommerce Books for Spring 2015
March 22, 2015 • Sig Ueland
Spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2015. There are new titles on digital currency, Google Analytics, peer-to-peer economics, tax and legal ...
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Design & Dev Tools
20 Podcasting Tools, for High-quality Content
March 9, 2015 • Sig Ueland
Podcasting continues to be an effective way to generate rich content for your website. With so many inexpensive and relatively simple tools available to capture and edit audio and video,
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Photography & Video
15 Animated GIFs on Twitter, from Brands
March 2, 2015 • Sig Ueland
In “12 Free Animated GIF Creators,” my article last week, I addressed tools to create animated GIFs for your website, email, and social media campaigns. In this article, I am ...
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Design & Dev Tools
12 Tools to Create Animated GIFs
February 23, 2015 • Sig Ueland
The Graphic Interchange Format can turn a stack of images into a short looping video. Animated GIF images can be embedded into a website, email, or ad — giving viewers ...