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Articles by: Sig Ueland

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Sig Ueland

Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants.

He is also a seasoned freelance journalist and screenwriter.

Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.

Social Media
20 Most-Shared Marketing Videos

May 7, 2012 • Sig Ueland

Online viewers share compelling content. A marketing video that makes an impact can go viral, whether the video is funny, sad, inspiring, or cheaply produced. Here is a list of the most-shared marketing videos, based on the amount of times content is shared on Facebook, Twitter and in ...
Social Media
23 Twitter Chats for Small Businesses

April 16, 2012 • Sig Ueland

One of the best ways to harness Twitter is by participating in chats, scheduled hashtag discussions that focus on specific topics. Small businesses can utilize chats to develop a social media plan, discuss brand strategy, and take advantage of free legal advice. Here is a list of chats...
Content Marketing
How Authors, Entertainers Are Selling Their Content Online; 9 Examples

March 28, 2012 • Sig Ueland

Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it's at the expense of established distribution channels. Here is a list of entertainers and authors who have found success in the shift to online media. Some e...
Social Media
8 Innovative Brand Promotions Using Social Media

March 19, 2012 • Sig Ueland

With the growing number of social media outlets, businesses are developing innovative ways to promote their products, using new tools to engage customers. Here is a list of innovative brand promotions using a variety of social media: Pinterest, Facebook, Twitter, Instagram, and Spotif...
Schools & Resources
15 New Ecommerce Books for March 2012

March 13, 2012 • Sig Ueland

The wide adoption of the tablet has created an explosion in ebook publishing. Here is a list of new ecommerce titles, including books on marketing, social media, and email lists. Nearly all of the books are available in digital format, while only one is available in hardcover. One-third...
Social Media
3 New Facebook Marketing Tools: Timeline, Reach Generator, Premium

March 6, 2012 • Sig Ueland

At last week’s Facebook Marketing Conference, the social media giant unveiled three new marketing solutions to drive business growth using social technology: Timeline, Reach Generator and Premium. Here is a list of Facebook’s new marketing products. Access the conference videos to lear...
Finance
15 Top Crowdfunding Projects on Kickstarter

February 23, 2012 • Sig Ueland

Kickstarter is a crowdfunding site to fund entrepreneurial projects in technology, design, film, art, and other creative fields. The video game project Double Fine Adventure has raised two million dollars from over sixty thousand backers, and the funding still has 19 days to go. Within ...
Payments
6 New Mobile Payment Developments

February 16, 2012 • Sig Ueland

According to investment bank Barclays Capital, purchases made on smartphones and tablets hit $5.3 billion in the U.S. in 2011, up 83 percent from 2010. While mobile purchases are dramatically growing, how mobile consumers actually pay for those items is dramatically changing. Here is ...
Social Media
14 Brands on Pinterest

February 8, 2012 • Sig Ueland

Business is booming on Pinterest. According to data from Monetate, a testing and personalization firm, from September to December 2011 estimated unique visitors to Pinterest.com increased by 429 percent. Total same-store referral traffic from Pinterest to five specialty apparel retailer...
Social Media
Top 20 Brands on Google+ for Jan. 2012

January 24, 2012 • Sig Ueland

Google+ launched brand pages in November. Already many companies, groups and organizations have established large numbers of followers on the social network. To check Google+ brand page rankings, you can now use Zoomsphere, a statistics site for major social networks. Track followers, ...
Social Media
6 Innovative Ecommerce Uses of YouTube

January 18, 2012 • Sig Ueland

With over 3 billion videos viewed every day, YouTube is a great place for online merchants to find customers. However, there are many different ways to engage those customers. Here is a list of innovative uses of YouTube by ecommerce merchants. Some provide product information; others...
Design & Development
220 Million Top-Level Domains: A Breakdown

January 13, 2012 • Sig Ueland

Internet Corporation for Assigned Names and Numbers (ICANN) began accepting applications for new custom top-level domains (TLDs) on January 12. While the new TLDs are cost-prohibitive to small businesses — $185,000 each — the domain landscape is about to change dramatically. The applica...
Content Marketing
12 Sites for Ebook Publishing

December 30, 2011 • Sig Ueland

Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report by Juniper Research. Online publishers and ebook distributors offer a growing opportunity to authors and small publishers, as well as affiliate marketers. He...
SEO Tools
8 Tutorials for SEO Beginners

December 22, 2011 • Sig Ueland

Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple idea, putting SEO concepts to work can seem daunting ...
Platforms & Apps
13 Timekeeping Apps for Small Businesses

December 21, 2011 • Sig Ueland

Time is a precious commodity, particularly for entrepreneurial small-business owners that have to manage it themselves. Whether for billing or keeping yourself accountable, there are a number of mobile apps to measure your time. Here is a list of mobile apps to manage time. There are t...
Shipping & Fulfillment
38 Fees and Surcharges from FedEx and UPS

December 16, 2011 • Sig Ueland

When comparing shipping rates from FedEx and UPS, don’t forget to include fees and surcharges. Each shipper has an extensive list of additional costs. So rather than just comparing ‘standard rates,’ determine your shipping needs and then calculate the fees. Here is a list of 2012 fees...
Social Media
21 Twitter ‘Brand Pages’

December 14, 2011 • Sig Ueland

Twitter has launched "brand pages" as part of its recent redesign. Brand pages feature large customizable header images and highlight a top tweet with an embedded photo or video. Twitter is launching brand pages with 21 marketers: American Express, Best Buy, Bing, Chevrolet, Coca-Cola,...
Google Ads
The 20 Most Expensive Keywords

December 8, 2011 • Sig Ueland

Google makes a lot of money from online advertising. In the twelve months ended June 30, 2011, Google made $33.3 billion in revenues. Of that, 97 percent ($32.2 billion) was from advertising. WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has don...
Schools & Resources
15 Schools for Ecommerce Degrees

December 5, 2011 • Sig Ueland

Online entrepreneurs typically learn their trade by trial and error. They also acquire skills through online courses — such as those at Practical eCommerce. But there are also bachelor and master degree programs that concentrate on ecommerce. Here is a list of degree programs that fo...
Social Media
20 Top Brands on Google+

November 25, 2011 • Sig Ueland

A new study by social management company BrightEdge found that 61 of the top 100 global brands had a Google+ page the week after Google let companies create brand pages.
Schools & Resources
12 Tech Review Sites for Small Businesses

November 22, 2011 • Sig Ueland

Technology product review sites can be a valuable resource for small businesses that need to make purchasing decisions. Sites offer expert and consumer opinions, as well as how-to information, competitive pricing locations, and the latest news on technology trends. Here is a list of t...
Platforms & Apps
15 Mobile Apps for Holiday Shopping

November 17, 2011 • Sig Ueland

There are many mobile apps to assist consumers with holiday shopping. There are deals and rewards apps, price comparison apps, and to-do and shopping assistant apps. Here's a list of 15 mobile apps that assist consumers. Review these apps to see the mobile-shopping options your cus...
Schools & Resources
12 New QR Code Campaigns

November 15, 2011 • Sig Ueland

Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach, a number of companies have launched QR code campaigns to boost sales, as well as promote worthy causes. Here is a list of new QR code campaigns. In addition to promoting mobile commerce, t...
Schools & Resources
13 Sites to Answer Technology Questions

November 10, 2011 • Sig Ueland

Making a technology buying decision is difficult when you don’t understand the technology itself. You know that cloud computing has little to do with the weather, but beyond that you’re stumped. Where do you turn for answers? Here is a list of resources to get answers to your technolog...
Social Media
8 Businesses on Tumblr

November 9, 2011 • Sig Ueland

Of a Kind, the first store built on blogging platform Tumblr, is one year old. The site, which sells fashion items commissioned from emerging designers, is a mash-up of blog and ecommerce, providing personal content on its designers and their goods. While Of a Kind is still unique as ...
Social Media
13 Crowdfunding Sites for Social-Cause Entrepreneurs

November 2, 2011 • Sig Ueland

Crowdfunding websites help entrepreneurs fund small businesses with financing from the community. For social-cause entrepreneurs, who venture to create a positive change in the world, crowdfunding sites can also provide financing and resources. Here is a list of crowdfunding sites that...
Platforms & Apps
10 App Marketplaces for Open Source Shopping Carts

October 26, 2011 • Sig Ueland

Many open source shopping carts can be customized with extensions or modules, created by an active developer community. Here is a list of app-extension marketplaces and libraries for open source shopping cart platforms. Most of the platforms are free. The extensions are both free and ...
Schools & Resources
13 New Ecommerce Books in September 2011

October 7, 2011 • Sig Ueland

September’s new ecommerce books are about social media and location-based marketing tools. Several of the books focus on online strategies for small businesses. Here is a list of new ecommerce books in September. Included are both new releases and new editions. Release information and...
Platforms & Apps
18 Useful Extensions for OpenCart

September 30, 2011 • Sig Ueland

OpenCart is a leading open-source ecommerce platform. With nearly 3,000 free and premium extensions available, OpenCart is also feature-rich and highly customizable. Here is a list of extensions to tailor your OpenCart site. There are extensions to enhance your cart’s functionality, pr...
Platforms & Apps
9 Online Tools to Plan Your Physical Event

September 28, 2011 • Sig Ueland

I recently compiled a list — "16 Live Meeting and Webinar Platforms" — of webinar platforms to reach a broad online audience. But if you’re holding a physical event, such as a conference, you can still find planning resources you need online. Here is a list of sites to help you plan...

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