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Articles by: Sig Ueland

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Sig Ueland

Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants.

He is also a seasoned freelance journalist and screenwriter.

Sig holds an M.F.A. in Screenwriting from UCLA’s School of Theater, Film, and Television and a B.A. in English from the University of Colorado at Boulder. He is an alumnus of The Second City Conservatory in Chicago.

Contact Sig via email or LinkedIn.

Platforms & Apps
22 New Ecommerce Themes for WordPress

March 11, 2013 • Sig Ueland

WordPress is a content management system that’s popular for blogging. But with an ecommerce theme, you can use WordPress to launch a storefront. Here is a list of new ecommerce themes for WordPress. There are free and premium themes, loaded with features to customize your site. Many o...
Schools & Resources
8 Ecommerce Galleries

February 25, 2013 • Sig Ueland

Looking for ecommerce design ideas? Browse through website galleries that showcase ecommerce sites. Find examples of beautiful websites and site elements from both new and established ecommerce stores. Here is a list of inspirational galleries that showcase ecommerce sites. There are ...
Schools & Resources
15 Helpful Guides for Ecommerce Merchants

February 18, 2013 • Sig Ueland

An ecommerce merchant frequently wears many hats -- entrepreneur, marketer, and content creator, to name a few. Fortunately there are free online guides to help with every task. Here is a list of online guides to assist merchants with their many needs. There are style guides to help wi...
Customer Service
13 Customer Service Mobile Apps

February 11, 2013 • Sig Ueland

Supporting your ecommerce site does not mean you have to be chained to your desktop computer. There are a number of mobile solutions for offering customer support on the go. Here is a list of applications for providing customer support from a mobile device. There are full customer serv...
Design & Dev Tools
19 Tools to Test your Site for Mobile Devices

January 21, 2013 • Sig Ueland

Is your ecommerce site ready for mobile commerce? Preparing your site for mobile customers can be daunting, considering the huge range of mobile devices and browsers. Fortunately, there are some great tools available to make sure your site is mobile compatible. Here is a list of tools ...
Design & Dev Tools
8 Tools for Managing Multiple WordPess Sites

January 7, 2013 • Sig Ueland

Managing multiple WordPress sites is getting easier. With the release of WordPress 3.0 and its multisite feature, you can run multiple sites from a single WordPress installation and create a network of sites. However, if you run several websites with a variety of requirements, your need...
Shipping & Fulfillment
10 Drop Shipping Resources

December 24, 2012 • Sig Ueland

Drop shipping is an order fulfillment technique in which merchandise is shipped to the customer directly from the warehouse or supplier, rather than from the retailer. The merchant can offer a greater selection of products and test new markets, without the cost and risk of excessive inv...
Shipping & Fulfillment
30 Shipping Resources for Small Businesses

December 17, 2012 • Sig Ueland

The major shipping organizations in the U.S. — UPS, DHL, FedEx and U.S. Postal Service — provide many easy-to-use online tools and resources to help small businesses meet their shipping needs. In addition to shipping-management tools, the carriers also provide educational resources, and...
Schools & Resources
16 New Ecommerce Books for the 2012 Holidays

December 3, 2012 • Sig Ueland

Here are new ecommerce and Internet-marketing books for winter 2012. There are new titles on social media, conversion optimization, entrepreneurship, email marketing, and content creation. I compiled this record using Amazon’s "Books" category. I selected “Browse Subjects” and chose th...
Content Marketing
23 Tools to Help Manage Content

November 12, 2012 • Sig Ueland

To ensure your customers have a rich experience with great content, you'll need more than just a content management system. You'll need a basket of tools to research, generate, market, and track your content. Here is a list of tools to help you with content. There are content search-...
Photography & Video
17 Websites with Video Backgrounds

November 5, 2012 • Sig Ueland

Video is an excellent tool to present a product or a brand, as well as engage an audience with a rich visual experience. And when a website uses video in its background, the effect can be stunning. Here is a list of websites that utilize background videos. There are clothing sites, bev...
Social Media
17 Social Media Cheat Sheets

October 15, 2012 • Sig Ueland

These days, small businesses use a variety of social media sites in their marketing efforts. Cheat sheets are a helpful way to keep the functionality of each site straight. Here is a list of cheat sheets for the major social media sites. There are infographic tools to identify keyboard...
Design & Dev Tools
29 New Tools to Develop Your Site

October 9, 2012 • Sig Ueland

Website owners interested in developing their sites can always find a variety of new resources online. Here is a collection of recent tools to develop your site. There are resources to monitor activity, such as backlinks, downtime, and customer behavior. There are wireframe and mockup...
Typography & Fonts
17 Typography Resources

October 1, 2012 • Sig Ueland

Your customers spend time looking at your site's text, so you'd better make sure your fonts look the way you want. Here is a list of typography resources and tools. There are sites to purchase fonts and access free fonts, typography resources to inspire your design, CSS tools to style ...
Social Media
Top 20 Viral Marketing Videos

September 18, 2012 • Sig Ueland

If you want to find brand videos having an impact, follow what's being shared. Here is a list of the top 20 shared marketing videos over the last thirty days. Included in this list are non-profit organizations, political campaign videos, and an education documentary. This information...
Platforms & Apps
18 Gmail Productivity Plugins

September 11, 2012 • Sig Ueland

The right plugin can transform Gmail from a standard email program into a productivity powerhouse, capable of managing your communications and professional networks. Here is a list of productivity plugins for Gmail. There are plugins to schedule emails, track correspondence, manage so...
Social Media
10 Brand Campaigns on Twitter

September 5, 2012 • Sig Ueland

Twitter is about what’s happening right now. For companies, Twitter can be an effective platform to reach and to interact with an audience. Here is a list of brand campaigns on Twitter. Some of these campaigns use Twitter to deliver rewards to customers. Other campaigns use Twitter to ...
Platforms & Apps
17 Ecommerce Themes for OpenCart

August 20, 2012 • Sig Ueland

OpenCart is an open-source shopping cart system that is feature-rich and user-friendly, with a large variety of payment gateways and shipping method integrations. OpenCart features many high-quality ecommerce themes to ...
Social Media
34 People to Follow on Google+

August 14, 2012 • Sig Ueland

Google+ is one year old. While the social network has not achieved the critical mass of Facebook or Twitter, Google+ hosts a large and engaged community that includes entrepreneurial giants, tech visionaries and social media super-stars. Here is a list of people to follow on Google+. E...
Platforms & Apps
16 Responsive Ecommerce Themes on WordPress

August 6, 2012 • Sig Ueland

Responsive design allows a business to reach computers, tablets and smartphones from a single website. Here is a list of responsive themes on WordPress for ecommerce sites. Many of these themes are designed to be used with specific ecommerce plugins. All are premium themes, though r...
Schools & Resources
16 New QR Code Campaigns in 2012

July 24, 2012 • Sig Ueland

Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them. Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Ema...
Schools & Resources
16 New Ecommerce Books for Summer 2012

July 16, 2012 • Sig Ueland

Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos. This list was compil...
Social Media
20 Top Brands on Socialcam

July 9, 2012 • Sig Ueland

Socialcam is a free video-sharing platform for iOS and Android. Socialcam creates fast and easy clip sharing in the same way that Instagram makes mobile photos instantly sharable. Brands are using the platform to share their stories, as well as deliver engaging entertainment. Here are ...
Social Media
12 Resources for Custom Facebook Pages

July 3, 2012 • Sig Ueland

Facebook has a whole lot of people to introduce your brand to. It also has a variety of third-party resources to create custom tabs and pages to present your brand. Here is a list of resources to create custom tabs and pages for your brand. Many of these resources offer social apps to...
SEO Tools
12 Free Google SEO Tools

June 13, 2012 • Sig Ueland

Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF. Here ...
Link Building
17 Tools to Analyze Your Links

June 6, 2012 • Sig Ueland

Monitoring your inbound links is a great way to gauge the progress of your website. Inbound links, or backlinks, give you a picture of who is taking an interest in your site. Compare your inbound links to those of your competing websites, and discover new relationships to build. Here ...
Social Media
18 Tools to Develop Your Brand on Facebook

May 24, 2012 • Sig Ueland

If you’re look for a place to develop your brand, Facebook is the spot. With over 500 million daily active users, it’s a great platform on which to engage followers and promote yourself. It’s also an ideal environment to monitor how successful you are at engaging and promoting. Here is...
Marketing & Advertising
23 Tools to Research Your Competition

May 16, 2012 • Sig Ueland

Sometimes the best way to improve your own business is by taking a hard look at your competitors. By understanding their most and least effective strategies, you can fine-tune your own marketing efforts. Here is a list of competitive research tools. There are tools to research your com...
Social Media
20 Most-Shared Marketing Videos

May 7, 2012 • Sig Ueland

Online viewers share compelling content. A marketing video that makes an impact can go viral, whether the video is funny, sad, inspiring, or cheaply produced. Here is a list of the most-shared marketing videos, based on the amount of times content is shared on Facebook, Twitter and in ...
Social Media
23 Twitter Chats for Small Businesses

April 16, 2012 • Sig Ueland

One of the best ways to harness Twitter is by participating in chats, scheduled hashtag discussions that focus on specific topics. Small businesses can utilize chats to develop a social media plan, discuss brand strategy, and take advantage of free legal advice. Here is a list of chats...

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