-
Content Marketing
45 Tools to Generate Content, for Ecommerce
November 24, 2014 • Sig Ueland
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge,
-
Google Ads
13 Free Resources to Learn Paid Search
November 17, 2014 • Sig Ueland
Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a scary proposition to any emerging ...
-
Social Media
13 New Marketing Videos on Instagram, to Inspire
November 9, 2014 • Sig Ueland
Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little inspiration, just watch how the ...
-
Analytics & Data
14 Alternatives to Google Analytics
October 26, 2014 • Sig Ueland
Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other analytics tools available. Here is a ...
-
Platforms & Apps
17 New Ecommerce Themes for WordPress
October 13, 2014 • Sig Ueland
To start an online store with WordPress, take advantage of the abundance of ecommerce themes. Thanks to the active community of developers working on WordPress, new themes are often available. Here ...
-
Schools & Resources
11 Sites for Ecommerce Design Inspiration
October 6, 2014 • Sig Ueland
An online merchant must be part designer — crafting and implementing all the aesthetic elements of a store. Fortunately, struggling creatives can access a variety of online resources to find ...
-
Schools & Resources
16 New Ecommerce Books for Fall 2014
September 21, 2014 • Sig Ueland
Fall is here. The students are back in school, and the new ecommerce books are on the shelves. Here is a list of new ecommerce books for fall 2014. There ...
-
Platforms & Apps
25 Top U.S. Mobile Apps in 2014
September 15, 2014 • Sig Ueland
Mobile is now the leading digital platform in the U.S., primarily due to the growth of mobile app usage. In its latest mobile app report, digital trend-tracking firm comScore lists the ...
-
Social Media
13 Emerging Social Networks to Watch
September 11, 2014 • Sig Ueland
Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network reaches mass adoption. Emerging social ...
-
Schools & Resources
10 Google Tools and Resources for Entrepreneurs
September 7, 2014 • Sig Ueland
This summer Google launched Google My Business, a platform for businesses to manage their presence across Google applications, including search and Google+. The new platform is just one more example ...
-
Design & Dev Tools
14 Product Photography Tools and Resources
August 19, 2014 • Sig Ueland
To create beautiful product photography, take advantage of some terrific and affordable tools and resources. Get the help you need without significant cost. Here is an assortment of tools and resources ...
-
Social Media
10 Top Retailers on Facebook, for Ecommerce Inspiration
August 10, 2014 • Sig Ueland
Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more ...
-
Staffing
10 Tools to Research Ecommerce Employee Pay
August 4, 2014 • Sig Ueland
You’ve grown your ecommerce business so much that now you need full-time employees. But how much should you pay your new employees? Here is a list of tools and resources to ...
-
Design & Dev Tools
15 Tools to Optimize Ecommerce Images
July 28, 2014 • Sig Ueland
Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield a large boost in your ...
-
Photography & Video
10 Sites Using Video Creatively to Engage Customers
July 14, 2014 • Sig Ueland
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert. Here is a list of businesses using video creatively to ...
-
Customer Service
10 Tools to Survey your Customers
July 7, 2014 • Sig Ueland
Polls and surveys are a great way to engage your customers and get feedback on your business. Survey your customers to find out what they want more of, or even ...
-
Staffing
Executive Compensation at 13 Ecommerce Companies
June 30, 2014 • Sig Ueland
If you’re interested in salary levels at public ecommerce companies, you can locate compensation information at the website of the U.S. Securities and Exchange Commission. Federal securities laws require public companies to provide clear disclosure about compensation paid to CEOs, CFO
-
Schools & Resources
12 New Ecommerce Books for Summer 2014
June 23, 2014 • Sig Ueland
Summer is the time to check out new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for summer 2014. There are new titles on social media ...
-
Finance
13 Notable Ecommerce IPOs for 2014
June 16, 2014 • Sig Ueland
Ecommerce companies have been getting recent attention for their initial public offerings (IPOs). Alibaba Group Holding, China’s ecommerce giant, plans to go public in what could be the biggest tech ...
-
Marketing & Advertising
13 Deal Sites for Ecommerce Merchants
June 9, 2014 • Sig Ueland
Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash sale sites may help you ...
-
Social Media
12 Contests on Pinterest
May 12, 2014 • Sig Ueland
Pinterest is a great place for a business to hold a contest. Contestants can interact with a brand as they pin inspirational images. And, because prize amounts are often modest,
-
Design & Dev Tools
11 Mobile Website Builders for Ecommerce Merchants
May 5, 2014 • Sig Ueland
There are a variety of solutions for merchants who are interested in establishing or improving their mobile presence. For small businesses just starting, there are affordable do-it-yourself options with basic ...
-
Finance
18 Ecommerce Crowdfunding Success Stories
April 21, 2014 • Sig Ueland
In “9 Equity Crowdfunding Sites to Finance your Business,” my article last week, I outlined leading crowdfunding sites that offer equity stakes in startups and small businesses. As a result ...
-
Finance
9 Equity Crowdfunding Sites to Finance your Business
April 14, 2014 • Sig Ueland
Thanks to the JOBS Act, startups and small businesses can now publicly raise equity funding via online crowdfunding sites. In September 2013, Title II of the JOBS Act went into ...
-
Platforms & Apps
17 Chrome Apps to Run your Business
March 31, 2014 • Sig Ueland
Google’s Chrome Web Store offers apps to streamline the Chrome experience, providing a small business with tools to thrive using cloud-based solutions. Here is a list of apps to run your ...
-
Schools & Resources
11 New Ecommerce Books for Spring 2014
March 24, 2014 • Sig Ueland
At last, spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2014. There are new titles on content marketing, entrepreneurship, web psychology, small business ...
-
On-page SEO
9 Tools and Templates for Pre-launch Landing Pages
March 18, 2014 • Sig Ueland
Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some ...
-
Shipping & Fulfillment
12 Apps and Resources for Shipping
March 3, 2014 • Sig Ueland
Product shipping is an essential task for most all ecommerce merchants. And efficient and reliable shipping is one of the best opportunities you have to make a positive impression on your ...
-
Social Media
9 Contests on Facebook from Retailers
February 10, 2014 • Sig Ueland
Facebook Page owners can now run promotional contests directly on the Timeline, simply and easily, without high cost and without a third-party app provider. As a result, smaller merchants can ...
-
Platforms & Apps
20 New Ecommerce Themes for WordPress
January 13, 2014 • Sig Ueland
With its wide variety of ecommerce themes, WordPress makes it easy to get a shop up and running in no time. Here is a list of new ecommerce themes for WordPress.