Page 8 – Practical Ecommerce

Category

Business
Facebook ‘Megaphone’ Powers D2C Watch Brand

July 25, 2025 • Eric Bandholz

To Nate Lagos, vice president of marketing for watch maker Original Grain, Facebook ads are megaphones to spread the word, not to acquire customers directly.
Email & Text Marketing
Botched Unsubscribes Harm Email Delivery

July 24, 2025 • Armando Roggio

Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.
Platforms & Apps
New Ecommerce Tools: July 23, 2025

July 23, 2025 • Sig Ueland

This week's installment includes tools for affiliate marketing, AI agents, marketplace platforms, ad networks, WordPress, and recurring payments.
SEO
Sites Have Little Control in Google SERPs

July 21, 2025 • Ann Smarty

Over the years, Google has limited how websites can control their appearance in search results.
Customer Retention
The Prime Day Mobile AOV Challenge

July 20, 2025 • Armando Roggio

The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.
Platforms & Apps
Shopify POS Exec on Future of Retail

July 18, 2025 • Eric Bandholz

Ray Reddy says the future of retail is location-agnostic, where shoppers can easily transition from online to in-store.
Shipping & Fulfillment
USPS Rate Change Analysis July 2025

July 17, 2025 • Armando Roggio

The USPS's shipping rates are often the most cost-effective. The agency is essential to U.S. ecommerce.
Platforms & Apps
New Ecommerce Tools: July 17, 2025

July 17, 2025 • Sig Ueland

This week's installment includes updates on AI shopping assistants, email and SMS marketing, ad management platforms, automated tax solutions, and last-mile delivery.
Schools & Resources
Favorite Books of Ecommerce Pros Q3 2025

July 16, 2025 • Jean Gazis

Summer is a time to step away and catch up on reading, thinking, and planning. Ecommerce owners share the books that have shaped their careers and outlook.
Keyword Research
Keywords Don’t Work for AI SEO

July 14, 2025 • Ann Smarty

Merchants looking for AI visibility should create problem-solving content. Attempting to match keywords to prompts is fruitless.
Design & Dev Tools
Llms.txt Could Help AI Find Your Store

July 13, 2025 • Armando Roggio

The proposed llms.txt standard would guide large language models to relevant web content, helping online shops show up in AI-powered shopping.
Business
How to Survive a Million-Dollar Loss

July 11, 2025 • Eric Bandholz

The recovery is on for Beardbrand, having suffered disastrous shortfalls in 2023 and 2024.
Platforms & Apps
New Ecommerce Tools: July 10, 2025

July 10, 2025 • Sig Ueland

This week: rollouts for multilingual messaging, loyalty programs, global D2C and B2B storefronts, AI-powered shopping assistants, ecommerce payments, and shipping.
SEO
The End of Traffic-Only Content

July 9, 2025 • Ann Smarty

In 2025, only content relevant to a business's core mission or expertise drives visibility in organic search and large language models.
Inventory
PIM Software Is Now a Growth Tool

July 8, 2025 • Armando Roggio

Product information management tools can utilize AI to generate unique descriptions of each item, tailored to the shopper or channel.
Google Ads
Google, Microsoft Clarify Ad Bidding

July 7, 2025 • Matthew Umbro

Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features.
Content Marketing
5 Content Marketing Ideas for August 2025

July 6, 2025 • Armando Roggio

Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.
Business
MNLY’s At-Home AI Powers Men’s Health

July 4, 2025 • Eric Bandholz

Luke Hartelust's next-gen health and wellness platform combines AI with at-home testing, diagnostics, and nutrition.
Platforms & Apps
New Ecommerce Tools: July 3, 2025

July 3, 2025 • Sig Ueland

This week's rundown includes rollouts for AI-powered storefronts, B2B payments, generative AI content, email marketing, stablecoin payments, returns, product information management, and more.
Payments
BNPL Loans to Impact Credit Scores

July 2, 2025 • Armando Roggio

FICO is launching new credit scores that incorporate buy-now-pay-later loans, possibly influencing the behavior of consumers, providers, and merchants.
Business
10 Books on Slowing Down, Stepping Away

July 1, 2025 • Jean Gazis

Busy owners and team members are supposed to take time off in the summer. Here are 10 books to help rest and rejuvenate.
SEO
How Co-Citations Drive AI SEO

June 30, 2025 • Ann Smarty

Co-citations are now critical because platforms such as AI Mode, ChatGPT, and Gemini rely on external lists for brand and product recommendations.
Conversion
Summertime Prep for Holiday Selling

June 29, 2025 • Armando Roggio

Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps.
Business
Ecommerce to Real Estate: An Owner’s Story

June 27, 2025 • Eric Bandholz

Shakil Prasla is a lesson in resilience, having pivoted from ecommerce consumer brands to PPE gear to, now, real estate.
Platforms & Apps
New Ecommerce Tools: June 26, 2025

June 26, 2025 • Sig Ueland

This week's rundown features new tools for video, cross-border payments, agentic commerce, shipping, point-of-sale, live video shopping, ecommerce platforms, reverse logistics, and post-purchase upsells.
Analytics & Data
Attribution Models for Ecommerce

June 25, 2025 • Anna Kayfitz

There's no perfect sales attribution platform or technique, but plenty of tools and tactics can help.
Conversion
Merchandising Lessons from Top Marketplaces

June 24, 2025 • Armando Roggio

We analyze the home pages of 10 marketplaces to spot common merchandising traits.
SEO
How to Extract ChatGPT’s Fan-Out Queries

June 23, 2025 • Ann Smarty

Knowing the fan-out queries associated with an initial prompt helps publishers understand the platform's interpretations and priorities.
Marketing & Advertising
Retail Media’s Performance Dilemma

June 22, 2025 • Armando Roggio

Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
Business
Faith, Family, and Ecommerce

June 20, 2025 • Eric Bandholz

Michael Simpson purchased Discount Catholic Products in 2021. He runs the business with his wife, sister-in-law, and kids.