Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO
SEO in 2019 Is More Than Blue Text Links

December 17, 2018 • Jill Kocher Brown

The future of search goes beyond blue links on a search results page. In 2019, more results will come in the form of voice response, images, and before the searcher even enters a query.
SEO
How to Choose Topics for an SEO Cluster Strategy

December 14, 2018 • Armando Roggio

Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site's content around topics and subtopics — can be effective if you choose the right clusters. What follows is a process I've used to create retail topic clusters.
Technical SEO
6 SEO Myths about Alt Tags

December 10, 2018 • Jill Kocher Brown

Alt tags are a frequent to-do item for search engine optimization. But there's much confusion surrounding the importance of optimizing alt tags. So it’s time for some myth-busting around this oft-misunderstood topic.
Technical SEO
Use HTML Caching to Increase Page Speed

December 9, 2018 • Hamlet Batista

Heavy traffic to a website can result in performance problems, slower page speed, and fewer conversions. In this article, I'll share a simple process to speed up page loads. The idea is to cache not just images and scripts, but also the HTML content.
SEO
SEO: Topic Clusters Improve Rankings, Traffic

November 21, 2018 • Armando Roggio

Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. Topic clusters work like this.
Technical SEO
SEO: Why Is Metadata Important?

November 19, 2018 • Jill Kocher Brown

This article will describe at a high level the types of metadata most commonly used in SEO. Pay careful attention to the terminology. Meta tags are metadata, but not all metadata are meta tags. Some elements commonly called “tags” are actually attributes of a tag.
SEO Tools
3 Tools to Analyze Content for Marketing, SEO

November 14, 2018 • Armando Roggio

A successful content marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a content inventory. In each case, you begin by getting a list of all of the pages. Here are three of the best tools to generate that list.
SEO
SEO in 15 Minutes a Day

November 9, 2018 • Jill Kocher Brown

If search engine optimization is only a fraction of your responsibilities, this article is for you. What would happen to your business if natural search bottomed out tomorrow? Instead, spend 15 minutes a day on improving your site’s SEO.
Link Building
SEO: 6 Ways to Increase Backlinks

October 26, 2018 • Jill Kocher Brown

The number of high-quality sites linking to yours is one of the most important organic ranking signals. But obtaining those links is among the most difficult and the most necessary aspects of search engine optimization. Here are six ideas to help.
Keyword Research
SEO: Driving Content Strategy with Keyword Research

October 19, 2018 • Jill Kocher Brown

Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information ...
SEO
SEO: Include Images and Videos in Sitemaps

October 15, 2018 • Armando Roggio

Including image and video content in an XML sitemap may help Google discover more about them to include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google. While submitting a sitemap will not guarantee that a page will be indexed, it will not hurt rankings.
SEO
4 Steps to Better SEO in 2019

October 7, 2018 • Jill Kocher Brown

Use these four steps to create your search engine optimization strategy for 2019. Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume.
Technical SEO
SEO: Understanding Sitemaps for Ecommerce Stores

October 3, 2018 • Armando Roggio

Sitemaps inform search engines which pages on a website should be crawled, and may help search engines discover and index those pages. While sitemaps can be a simple text file listing ...
Technical SEO
Technical SEO: 15 Critical Areas That Impact Performance

September 30, 2018 • Jill Kocher Brown

The technical aspects of search engine optimization can seem mysterious, especially for content marketers. But it doesn’t have to be that way. The 15 areas below cover the major areas. 15
Technical SEO
Change Organic Search Snippets to Drive Motivated Buyers

September 28, 2018 • Hamlet Batista

In “How to Increase Click-throughs on Organic Search Listings,” I addressed the importance of compelling messages in organic snippets. In this article, I will dig deeper. I will explore how ...
Keyword Research
SEO: Use ‘Niche Down’ Keyword Research for Content Ideas

September 25, 2018 • Armando Roggio

Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of ...
SEO
SEO: 2 Ways to Collect Competitive Ranking Data

September 23, 2018 • Jill Kocher Brown

Your organic search competitors may not be the sites you think. What matters is who Google and Bing and other search engines think your competition is. They determine which sites rank for individual keywords based on criteria that have little to do with your business model.
Technical SEO
SEO: Building a 301 Redirect Strategy

September 16, 2018 • Jill Kocher Brown

When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of ...
Technical SEO
SEO: Retaining Performance on Site Migrations

September 7, 2018 • Jill Kocher Brown

Site migrations are risky for natural search performance. Whether you’re migrating a site to a new design or rebranding, what you do before the new site is live will determine its natural search performance.
SEO
SEO Is the Center of Ecommerce Marketing

August 31, 2018 • Jill Kocher Brown

Natural search has become the doorway to your site. That door can open any page. Sites were once developed so that visitors would land on the home page and follow a prescribed path with tailored messaging along that path to a specific destination where they could convert.
On-page SEO
Analyzing Page Speed for Visitors with Slow Connections

August 28, 2018 • Hamlet Batista

Even if you have a fast loading site as measured by a high-speed internet connection, a good portion of your potential customers could be on slow connections. Your site could load slowly for them.
SEO
The Key to Effective Guest Posting (for SEO)

August 23, 2018 • Armando Roggio

Guest posting is a long-standing link-building technique used by many in the search engine optimization industry. But Google has discouraged guest posting for the sole purpose of link building and ...
Keyword Research
Mine Competitors for Top Keywords

August 21, 2018 • Armando Roggio

One of the best ways to discover keyword opportunities is to identify which phrases your company's competitors are ranking for on popular search engines. In this article, I'll address a few ways to identify the keywords that may be working well for your competitors.
Technical SEO
SEO Is Way More Than Metadata

August 19, 2018 • Jill Kocher Brown

Metadata is just data about data. In the world of organic search, that means title tags and meta descriptions, schema structured data, canonical tags, meta robots tags and the like.
Link Building
SEO Broken Link Building as a Content Marketing Strategy

August 14, 2018 • Armando Roggio

A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide ...
Technical SEO
SEO: 7 Reasons Your Site’s Indexation Is Down

August 3, 2018 • Jill Kocher Brown

Without indexation, there is no possibility of ranking in natural search results. When indexation numbers drop, there are a handful of potential reasons. Site Speed Increasingly, slower site speeds are masquerading as ...
SEO Tools
Search Console Is the Gateway to Google’s SEO Data

July 27, 2018 • Jill Kocher Brown

Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. If you want more information about your site’s natural search performance, Google gives it to you.
Link Building
SEO Link Building Tactics for Ecommerce Businesses

July 17, 2018 • Armando Roggio

Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business. Link building is one of the tasks a ...
SEO
How to Attract Clicks on a Search Engine Results Page

July 10, 2018 • Armando Roggio

You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned ...
Technical SEO
SEO: Shaving Seconds Off Page Speed

July 9, 2018 • Jill Kocher Brown

For customers, site speed matters. For search engines, site speed impacts organic rankings. With its mobile Speed Update rolling out now, Google is applying site speed to mobile search results ...

« Previous 1 2 3 … 12 13 14 … 25 26 27 Next »