MIVA, Inc. nearly ran the Miva Merchant shopping cart right into the ground. The new owners are like a breath of fresh air.
Mistakes That Kill Blog Home · F.A.Q.'s
HOME · Tuesday, May 13, 2008
Mistakes That Kill
Source Code Theft is Not Harmless
February 13th, 2008In a quest to save time and money, it’s not uncommon for online store owners to follow the suit of many personal site authors - find a layout section you like on another site, and click Edit… View Source, followed by Edit… Select All, and Edit… Copy. While it may seem like a harmless little trick, this type of theft can get you caught in quite a stink.
Posted in General Posts | 2 Comments »
Lack of Payment Methods = Lost Sales
February 6th, 2008You may find reconciling the books simpler, or think saving on transaction and discount fees makes you financially smarter, but if you’re not targeting online shoppers by allowing them to pay with a method of their choice, you’re losing sales. They may be minimal, then again, they could lead to tremendous growth.
Posted in General Posts | 2 Comments »
Use CAPTCHA Effectively for Product Specs & More
January 30th, 2008With the ever-growing need to provide product-hyping data sheets and other downloadable features, store owners are recognizing ways to save on bandwidth and further protect copyrighted works from not being crawled by search engines. But at what point is it too cumbersome on the shopper, thus costing you sales?
Posted in General Posts | No Comments »
Fact vs Hype: You’d Better Be Sure
January 23rd, 2008Detailed product descriptions and key feature listings are essential for any online store. They help sell the product and give online stores a leg up on competitors. But just how accurate are your product descriptions? Are you leaving the door open for an unnecessary lawsuit?
Posted in General Posts | 3 Comments »
The Good, The Bad, The Ugly: Part VIII
January 16th, 2008For too many years I allowed a friend/employee to manipulate me on several fronts - from forgiving multiple infractions in the company to lending money I did not have. When Sue quit, leaving the entire New York office crippled, I had to find a way to pick up the pieces and move on. It was a shaky drive on an unstable road - clients have stayed, and some have gone - but I survived.
Posted in General Posts | 4 Comments »
The Good, The Bad, The Ugly: Part VII
January 9th, 2008The decision is made. In just two weeks I’ll be in New York to let Sue go.
Posted in General Posts | 4 Comments »
The Good, The Bad, The Ugly: Part VI
January 2nd, 2008Tragedy hits her family, but it’s still a business. I seek outside help to reach final decisions.
Posted in General Posts | No Comments »
The Good, The Bad, The Ugly: Part V
December 19th, 2007She was my right-hand in business, and my best friend. When we spend too long denying what’s right in front of us, it makes it all the more difficult to separate the business from the pleasure.
Posted in General Posts | No Comments »
The Good, The Bad, The Ugly: Part IV
December 12th, 2007When employees know you are easily manipulated, just how far will they go? She was in another state, and I finally realized I had no clue what was going on.
Posted in General Posts | 2 Comments »
Pamela Hazelton in as ecommerce consultant, trainer and speaker. She is the author of The Official Guide to MIVA Merchant books and additional ebooks on the topics of shopability and security, and speaks at ecommerce conferences regularly. Pamela Hazelton is the owner of DesignExtend.com, a services site with additional focus on the MIVA Merchant shopping cart.
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