Website outages are disruptive enough to business without having to worry about your natural search performance. How you handle server outages and site downtime can impact the length and severity... Read More »
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy.
For... Read More »
The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but... Read More »
Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ... Read More »
Many retailers have chosen to highlight as a competitive advantage their dedication to community and humanitarian efforts. Consumers, such as millennials, increasingly value companies that emphasize improving the wider society, as... Read More »
Faceted navigation drives traffic and sales for valuable long-tail search phrases because it applies increasingly refined attributes to shoppers’ searches for their desired products. Optimizing your faceted navigation is the... Read More »
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your... Read More »
Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad... Read More »
In the rush to become destinations for online video content, social media platforms are releasing a flurry of new tools and improvements for publishers and viewers. Many of these updates... Read More »
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017.
Content marketing is the... Read More »
Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation.
Also known as faceted or guided search, faceted navigation applies... Read More »
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should... Read More »
Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the... Read More »
URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what’s in a URL can be the difference... Read More »
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with... Read More »
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking... Read More »
Multichannel marketing is the practice of engaging with consumers across different channels, such as websites, mobile apps, brick-and-mortar stores, mail order catalogs, and even promotional events.
Why Multichannel Marketing?
Retailers typically have... Read More »
Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked... Read More »
For every far-reaching strategy that can improve your site’s natural search performance, there is an equally important and far more mundane technical task that can disable it, often with a... Read More »
Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and... Read More »
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team.
Useful, informative,... Read More »
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a... Read More »
Search engine optimization requires change. You can’t optimize something without changing it in some way. All change comes with a performance risk as well as a potential improvement Read More »
Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce... Read More »
Video is big and getting bigger. According to a study from Cisco, by 2021 over 75 percent of global mobile data traffic will be video, and there will be more... Read More »
Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the... Read More »
You may have missed the blog post from AdWords on March 17 about the expansion of close variants. The second paragraph of that post reads, in part:
… over the coming months... Read More »
Changes in content, linking, and URL structure dramatically impact natural search performance. Knowing the risks as well as the rewards involved in these site changes, before you launch, will help... Read More »
Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates... Read More »
By following updates on social media platforms, brands can discover new features to run all aspects of a business.
Here is a list of recent updates from social media platforms.... Read More »