Since the launch of Facebook’s Messenger platform last April, over 34,000 chatbots have been written, using simulated texting and chat interfaces to interact with users.
Chatbots don’t require users to install... Read More »
Most retailers change product prices infrequently. But larger companies, such as Amazon, Jet, and Sears, continually adjust prices in real time. Now smaller merchants can also benefit from real-time pricing and promotions.... Read More »
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you... Read More »
Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how... Read More »
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for... Read More »
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large... Read More »
February 2017 could be a good month for content marketers, thanks to events, holidays, and history.
Content marketing is the act of creating, publishing, and distributing content like articles and videos... Read More »
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their... Read More »
Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as... Read More »
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down... Read More »
For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad... Read More »
After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best... Read More »
Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in... Read More »
Many online shoppers now find products or discover brands on mobile devices, and use mobile search or mobile apps for social media. This trend toward mobile-friendly shopping inspiration may suggest... Read More »
Do you wonder whether you’re really getting your money’s worth from your search engine optimization agency? It’s one of the biggest concerns with contracting any agency. These seven signs will... Read More »
Online shoppers want free shipping, free returns, on-time delivery, and accuracy. Internet retailers that deliver on these consumer desires may earn loyal customers and gain a competitive advantage.
Order fulfillment —... Read More »
With 2016 nearly complete, it’s time to start planning social media advertising for 2017. We don’t necessarily need to plan the entire year. But anything less than three months at... Read More »
The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail... Read More »
An exceptional social media campaign can generate real results for a brand, whether the goal is to create buzz, promote a product, or raise awareness for a cause.
Here is a... Read More »
The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017.
1. Nurture New Subscribers
During... Read More »
In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search... Read More »
From creating a video series or publishing a book to celebrating the Chinese New Year, January 2017 is full of content marketing opportunities for your business.
Content marketing is the act... Read More »
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on... Read More »
The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How... Read More »
Pay-per-click advertising provides advertisers with much data about what potential customers are searching for, what messaging resonates with them, and how campaigns are performing. There is so much data, in... Read More »
Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire their fans.... Read More »
“I’m too busy for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t... Read More »
In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting... Read More »
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall... Read More »
Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance.
Shopping is a core behavior for mobile users. Last... Read More »