Some retailers saw better than expected online sales in the first three months of 2009, according to the results of a new survey. But it was not clear whether some online purchases were coming at the cost of brick-and-mortar sales.
Shop.org, a division of the National Retail Federation, and Forrester Research conducted a “flash” survey of some 80 retailers in April. Of those retailers, 44 percent had seen double digit increases in online sales, and an additional 14 percent of respondents had sales grow up to 10 percent for the first three months of 2009.
The Shop.org survey results reflect the findings of a similar Practical eCommerce survey, which had 34.6 percent of respondents indicating double-digit sales growth for the quarter.
The rise in online sales, while good for the ecommerce space, may not necessarily indicate an increase in overall retail sales, but rather could be an indication that consumers are bargain hunting online.