Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Business
Customer Service Focus – October 2005

October 1, 2005 • PEC Staff

Your goal as an e-tailer should be to amaze customers with an unusually high level of service. Consider these customer service tips to improve your ecommerce business. More Than One Method of Communication. Make sure your site offers more than one method of communication. Most sites ...
Business
Star Crossed Productions Finds Niche

September 1, 2005 • Michael A. Cox

Kathy Smith is 46 years old. She started out as a high school teacher. “Some days it was like walking into a battle zone.” Then she was in the printing business. “Pressure cooker every day.” Then, in November 2002, she launched Star Crossed Productions at scp-inc.biz. “Rocket ride.” W...
Shipping & Fulfillment
A Primer in Shipping Calculations

August 1, 2005 • Pamela Hazelton

Set aside all the cool features you’d love your MIVA Merchant store to have, and those you aren’t sure how to accomplish. The most difficult yet necessary task is tackling the proper means of calculating shipping. It sounds so simple – after all, we can hit UPS.com, USPS.com, FedEx.com...
Business
No Click To Pick

August 1, 2005 • PEC Staff

You’ve got nothing to show for it - your online advertising campaign that is. Hundreds if not thousands of dollars out the window after those creative, catchy ads didn’t reel in the customers you hoped they would. Could be that the copy wasn’t quite as striking as you thought. That’s c...
Business
SignSupplyStore.com Keeps It Simple

August 1, 2005 • PEC Staff

During the course of building an online business, many eommerce webmasters find that they morph into proverbial interactive jacks of all trades. In the heart of Kentucky’s Bluegrass region, 34 year-old Lance Coffman is one such renaissance man. The webmaster for SSK Sign Supply, Coffma...
Business
The Online Business Cyber-Attack: Defamation

August 1, 2005 • John W. Dozier, Jr.

It is said that the worst lies are told behind your back. That may be true. Until recently, rumors about businesses have generally been oral, fleeting in nature, and (hopefully) not given much credence. Unfortunately, the dynamics of the rumor mill are changing. Just about everything on...
Business
A Tangled Web We Weave

August 1, 2005 • PEC Staff

The choice between having nothing nice to say and saying nothing at all, at least on the web, is becoming increasingly easier by the day. Say nothing at all. When the 1996 Communications Decency Act (CDA) was struck down to allow indecent, as opposed to obscene speech, the effect – uni...
Business
Scope, Don’t Hope

August 1, 2005 • PEC Staff

Among the many perks of running your own business is the freedom to work on your own schedule, at your own pace, where you want and how you choose. However, ask any online entrepreneur, and he or she will likely never get back to you. No time. Too busy. Even if your business is confin...
Business
Overseas Customers: Just Clicks Away

July 1, 2005 • Massimo Arrigoni

Your web store is a few clicks away, regardless of where those clicks geographically occur. Clearly, international sales can help you increase your online sales, and many internet merchants are taking advantage of them. But there are several challenges that are associated with selling p...
Business
SPAM: Your Affiliates Can Put You Out of Business

July 1, 2005 • John W. Dozier, Jr.

A funny thing happened on the way to enactment of the new federal spam law known as “CAN-SPAM.” While for the first time it established nationwide rules to follow in using commercial email, it actually did much more. Somewhere along the legislative process the ISPs decided they wanted n...
Business
MistralSoap.com Doubles Online Sales

July 1, 2005 • PEC Staff

In 1993, Matthew Tilker, Mistral Soap’s founder, was studying in Provence, France. There he met a 70-year-old master soap maker. In a family factory, the man crafted soaps according to a 300-year old traditional triplemilling process, always using the finest natural ingredients. The soa...