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Keyword Research
Mine Competitors for Top Keywords
August 21, 2018 • Armando Roggio
One of the best ways to discover keyword opportunities is to identify which phrases your company's competitors are ranking for on popular search engines. In this article, I'll address a few ways to identify the keywords that may be working well for your competitors.
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Fraud Prevention
Account Takeover Fraud a Growing Problem for Ecommerce
August 17, 2018 • Armando Roggio
Account takeover fraud is a form of identity theft, wherein a criminal gains access to a registered customer’s account. The criminal then logs in, posing as a known and trusted ...
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Link Building
SEO Broken Link Building as a Content Marketing Strategy
August 14, 2018 • Armando Roggio
A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide ...
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Content Marketing
5 Content Marketing Ideas for September 2018
August 6, 2018 • Armando Roggio
From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and ...
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Amazon & Marketplaces
One Click Retail Exec on Amazon’s Private Label Brands
July 19, 2018 • Armando Roggio
Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company’s private label strategy could be indicative of ...
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Link Building
SEO Link Building Tactics for Ecommerce Businesses
July 17, 2018 • Armando Roggio
Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business. Link building is one of the tasks a ...
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SEO
How to Attract Clicks on a Search Engine Results Page
July 10, 2018 • Armando Roggio
You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned ...
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Content Marketing
5 Content Marketing Ideas for August 2018
July 3, 2018 • Armando Roggio
There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating,
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Amazon & Marketplaces
Are Amazon’s Private Label Brands a Trend for Other Merchants?
July 2, 2018 • Armando Roggio
Amazon has made significant investments in its own private label brands, such as diapers, dog food, and paper towels. The company’s private label strategy may be indicative of a burgeoning ...
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Marketing & Advertising
Google’s Smart Campaigns May Help Small Brick-and-click Retailers
June 28, 2018 • Armando Roggio
Google’s new “Smart campaigns” is the first advertising product under the new Google Ads brand. Smart campaigns use machine-learning algorithms to help small businesses become more successful online advertisers. The tool ...
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Business
7 Lessons from Confucius for Ecommerce Businesses
June 25, 2018 • Armando Roggio
Wisdom, personal or corporate, has not changed much in 2,500 years, or so it would seem. Confucius, the ancient Chinese philosopher and politician, has much to teach us about operating ...
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Fraud Prevention
3 Reminders about Online Payment Fraud in 2018
June 22, 2018 • Armando Roggio
At the global scale, online businesses and their customers suffer billions of dollars in fraud losses annually. There are some important things ecommerce businesses should keep in mind. Start with a ...
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Business
How to Land a Great Ecommerce Job
June 15, 2018 • Armando Roggio
There are many good reasons to work in ecommerce. Perhaps you’re attracted to the industry’s rapid growth. Or maybe you see ecommerce marketing or operations as a challenge — a ...
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Design & Development
70 Leading Retailers’ Lighthouse Scores Revealed
June 12, 2018 • Armando Roggio
Online retailers need to improve site performance and accessibility but they are optimized for search engines based on an audit of 70 recognizable retail websites. On June 9 and 10, 2018,
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Staffing
How to Find (Great) Ecommerce Employees
June 10, 2018 • Armando Roggio
You’re hiring. Your ecommerce operation is growing. You need help. But how do you find that just-right person for your company? I recently had hiring opportunities. I added five roles to ...
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Content Marketing
5 Content Marketing Ideas for July 2018
June 4, 2018 • Armando Roggio
Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ...
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Inventory
Strategies for Discontinued Inventory Pages
May 30, 2018 • Armando Roggio
When an item in an ecommerce store is temporarily out of stock, the site can add a notice or send a message to a shopper. But what should an online ...
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Inventory
9 Tips to Manage Out-of-stock Inventory
May 28, 2018 • Armando Roggio
Sometimes even the most-prepared retailers sell out of popular items. How these inventory shortages are communicated on an ecommerce website may impact shopper experience, search engine optimization, and sales. Although not ...
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Business
Custom Apparel Business Overthinks a Routine Problem
May 25, 2018 • Armando Roggio
Roy needed product category pages, not custom online stores. What his competitors were really providing was a landing page on their own websites. The header, navigation, and layout were the same for all customers. Only the products displayed and a header graphic were unique to the specific team, business, or organization.
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Marketing & Advertising
Is Text Messaging a Game-changer for Ecommerce?
May 17, 2018 • Armando Roggio
Mobile devices are ubiquitous. I don't go anywhere without mine, and I bet you have a smartphone with you now. But are you doing everything you can to connect with shoppers on mobile? According to a survey from Quiq, a provider of chat software, 66 percent of consumer-respondents ranked mobile messaging as their preferred channel for contacting a company. I recently spoke with Chris Albro, head of enterprise sales for Quiq.
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Design & Dev Tools
Google Lighthouse: Monitor Site Performance, SEO, Accessibility
May 8, 2018 • Armando Roggio
Lighthouse is Google’s free, open source, and automated site monitoring tool. It can help ecommerce businesses track site load times, accessibility, and search engine optimization. Lighthouse is available in a few ...
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Content Marketing
5 Content Marketing Ideas for June 2018
May 6, 2018 • Armando Roggio
The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018. Content marketing is the act of creating, publishing,
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Business
Net Promoter Score Is the Best KPI for Ecommerce Growth
May 3, 2018 • Armando Roggio
“Net Promoter Score” is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service,
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Design & Development
WompMobile CEO on PWAs and AMPs
May 2, 2018 • Armando Roggio
Not long ago mobile optimization could provide a competitive advantage. But as the mobile internet has grown, responsive websites are no longer optional. They are essential to doing business online. WompMobile ...
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Amazon & Marketplaces
Former Amazon Exec on Maintaining Brand Control
April 25, 2018 • Armando Roggio
James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder ...
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Product Pages
5 Product Page Differentiators for 2018
April 20, 2018 • Armando Roggio
Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They ...
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Marketing & Advertising
Upgrading an AdWords Landing Page Experience
April 17, 2018 • Armando Roggio
The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how well an ad's landing page serves potential customers. It describes whether Google believes the landing page is likely to meet user expectations.
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Marketing & Advertising
How to Write Text Ads in AdWords, for Ecommerce
April 12, 2018 • Armando Roggio
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should ...
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Marketing & Advertising
How to Create Video Ads That Sell
April 9, 2018 • Armando Roggio
Direct response video ads on YouTube, Facebook, Snapchat, and similar platforms have the potential to drive shoppers to your ecommerce site and help your company sell more. While the creative substance ...
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Content Marketing
5 Content Marketing Ideas for May 2018
April 5, 2018 • Armando Roggio
Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing ...