Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Shipping & Fulfillment
Does Ecommerce Need a Cooperative Shipping Revolution?
May 18, 2017 • Armando Roggio
If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ...
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Marketing & Advertising
How to Get More Twitter Followers in 2017
May 12, 2017 • Armando Roggio
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your ...
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Content Marketing
5 Content Marketing Ideas for June 2017
May 8, 2017 • Armando Roggio
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ...
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Marketing & Advertising
Ecommerce Marketing: Paid, Earned, Shared, Owned
May 4, 2017 • Armando Roggio
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ...
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Staffing
5 Reasons to Hire Remote Workers
April 28, 2017 • Armando Roggio
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small.
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Shipping & Fulfillment
ShipStation CEO on ‘Fast and Free’ Shipping Demands
April 26, 2017 • Armando Roggio
The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to ...
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Content Marketing
The Secrets of Content Marketing
April 25, 2017 • Armando Roggio
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ...
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Design & Development
NoSQL Databases May Be Your Next Competitive Advantage
April 21, 2017 • Armando Roggio
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ...
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Business
Tips for Rapidly Processing Ecommerce Orders
April 19, 2017 • Armando Roggio
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ...
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Content Marketing
9 Critical Content Marketing Tasks, for Ecommerce
April 13, 2017 • Armando Roggio
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative,
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Content Marketing
5 Content Marketing Ideas for May 2017
April 11, 2017 • Armando Roggio
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ...
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Business
Mid-market Ecommerce Firms Need Clear Roles, Responsibilities
April 5, 2017 • Armando Roggio
Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution. Retail businesses have a variety of tasks that need to happen over and ...
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Keyword Research
4 Types of Keyword Intent That Impact Search Marketing
April 3, 2017 • Armando Roggio
Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the ...
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Content Marketing
Using Product Content to Boost Conversions
March 28, 2017 • Armando Roggio
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
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Business
7 Signs You Need a New Ecommerce Site
March 26, 2017 • Armando Roggio
An ecommerce site that is poor performing and hard to use can hurt its online sales. An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an ecommerce ...
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Marketing & Advertising
3 Ways to Use the AdWords Keyword Planner
March 22, 2017 • Armando Roggio
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ...
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Shipping & Fulfillment
5 Shipping Tips for Ecommerce Beginners
March 20, 2017 • Armando Roggio
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in ...
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Content Marketing
For Content Marketing Ideas, Try BuzzSumo
March 16, 2017 • Armando Roggio
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ...
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Social Media
Pinterest: 7 Tips to Promote Your Ecommerce Business
March 13, 2017 • Armando Roggio
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ...
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Shipping & Fulfillment
3 Benefits of Third-party Fulfillment Services
March 10, 2017 • Armando Roggio
Third-party order fulfillment services can warehouse products, pick and pack items as orders come in, and ship a merchant’s products to the customer on that merchant’s behalf. While all of ...
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Content Marketing
5 Content Marketing Ideas for April 2017
March 7, 2017 • Armando Roggio
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry. Content marketing is the act of creating, publishing, and distributing content with the ...
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Content Marketing
Build Your Content Marketing Stack
March 5, 2017 • Armando Roggio
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract ...
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Conversion
5 More Reasons to Consider Drop Shipping for Ecommerce
February 28, 2017 • Armando Roggio
Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those ...
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Business
3 Retail Pricing Strategies for Ecommerce
February 23, 2017 • Armando Roggio
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based. It can be a challenge to know how much to charge for a ...
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Schools & Resources
What Are Chatbots and How Do They Work?
February 20, 2017 • Armando Roggio
Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest. Consumers — your potential customers — use these ...
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Marketing & Advertising
2017 Ecommerce Marketing Checklist
February 12, 2017 • Armando Roggio
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the ...
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Marketing & Advertising
Innovative Marketing Relies on Guessing
February 9, 2017 • Armando Roggio
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with ...
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Content Marketing
5 Content Marketing Ideas for March 2017
February 8, 2017 • Armando Roggio
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and ...
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Social Media
Designing Pinterest Posts That Encourage Clicks
February 3, 2017 • Armando Roggio
Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that ...
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Conversion
Ecommerce Product Reviews Help Shoppers in Era of Distrust
January 30, 2017 • Armando Roggio
Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback. “Consumers have long relied ...
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