Page 16 – Practical Ecommerce

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Schools & Resources
Notable Business Books in 2024

October 31, 2024 • Jean Gazis

Our sampling of noteworthy new business titles on one or more prominent "best books" lists.
Platforms & Apps
New Ecommerce Tools: October 31, 2024

October 31, 2024 • Sig Ueland

This week: ecommerce storefronts, buy-now pay-later, AI-powered assistants, fraud prevention, search engine optimization, logistics, and seller ratings.
On-page SEO
SEO for Product Category Pages in 7 Steps

October 30, 2024 • Ann Smarty

The purpose of category pages is not just to attract traffic but to engage visitors into buying products.
Platforms & Apps
Top WooCommerce Extensions to Grow a Store

October 29, 2024 • Sig Ueland

Our handpicked list of 20 tools will drive traffic, streamline operations, and grow revenue.
Shipping & Fulfillment
Teamsters Target Amazon Delivery Drivers

October 28, 2024 • James Melton

Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute.
Payments
4 Payment Processing Pitfalls to Avoid

October 28, 2024 • Dale Laszig

Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business.
Email & Text Marketing
GenAI Nears Hyper-Personalization at Scale

October 27, 2024 • Armando Roggio

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
Business
4x Founder Debuts Ecommerce Intel Tool

October 25, 2024 • Eric Bandholz

Dennis Hegstad's latest venture, a data provider, follows his three Shopify app companies.
Platforms & Apps
New Ecommerce Tools: October 24, 2024

October 24, 2024 • Sig Ueland

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns.
Customer Retention
Holiday Gift Guides Drive Long-Term Revenue

October 23, 2024 • Charles Nicholls

Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.
Platforms & Apps
Merchants’ Guide to Metaverse Platforms

October 21, 2024 • Sig Ueland

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold.
Link Building
Is Your Site Vulnerable to a Google Update?

October 21, 2024 • Ann Smarty

No site is safe from a Google update, but some experience more ranking declines than others.
SEO
New Google Shopping Is an SEO Reality Check

October 20, 2024 • Armando Roggio

How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
Business
Software Founder Pivots to PPE Manufacturing

October 18, 2024 • Eric Bandholz

In early 2020, Lloyd Armbrust's focus was the software company he had launched years earlier. Then the pandemic hit.
Platforms & Apps
New Ecommerce Tools: October 17, 2024

October 17, 2024 • Sig Ueland

New releases this week include tools for AI-powered shopping assistants, video creation, search engines, payment platforms, financing, and user-generated content.
Schools & Resources
New Books to Grow (or Sell) a Business, Fall 2024

October 16, 2024 • Jean Gazis

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more.
Payments
Cards Face Checkout Competition, Studies Find

October 15, 2024 • Dale Laszig

Are alternative payment providers a better option for ecommerce shoppers?
Platforms & Apps
New AI Apps Reinvent Ecommerce Video

October 14, 2024 • Sig Ueland

Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more.
SEO Tools
My Top SEO Tools to Analyze Backlinks

October 14, 2024 • Ann Smarty

External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.
Platforms & Apps
Report: Gen AI to Transform Operations, Revenue

October 13, 2024 • Armando Roggio

A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.
Shipping & Fulfillment
Lessons from Changing 3PLs

October 11, 2024 • Eric Bandholz

Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake.
Platforms & Apps
New Ecommerce Tools: October 10, 2024

October 10, 2024 • Sig Ueland

This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns.
Analytics & Data
Handy Chrome Extensions for Google Analytics

October 8, 2024 • Ann Smarty

Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
Platforms & Apps
13 New AI Productivity Tools for SMBs

October 7, 2024 • Sig Ueland

New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production.
Google Ads
My Top Google Ads Automated Rules

October 7, 2024 • Matthew Umbro

Automated rules can send alerts and adjust settings, resulting in streamlined oversight.
Content Marketing
5 Content Marketing Ideas for November 2024

October 6, 2024 • Armando Roggio

Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.
Marketing & Advertising
Branding Comes First, Says Sharma Brands Owner

October 4, 2024 • Eric Bandholz

Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention.
Platforms & Apps
New Ecommerce Tools: October 3, 2024

October 3, 2024 • Sig Ueland

This week: new tools for search ad campaigns, financing, collecting reviews, supply-chain management, and cross-border shipping.
Schools & Resources
Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

October 1, 2024 • Jean Gazis

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort.
SEO Tools
Free SEO Spreadsheet for Better Rankings

September 30, 2024 • Ann Smarty

Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement.