Page 15 – Practical Ecommerce

Category

Customer Retention
How Lifecycle Marketing Powers Ecom SMBs

December 3, 2024 • Armando Roggio

A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.
On-page SEO
Content Optimization Checklist for SEO

December 2, 2024 • Ann Smarty

The best content for search engines and humans places keywords and concepts strategically and naturally on a page.
Social Media
X Alternatives Compared, for Marketing

December 2, 2024 • Sig Ueland

Will marketers and brands seek alternatives to publish real-time news and engage with followers?
Content Marketing
5 Content Marketing Ideas for January 2025

December 1, 2024 • Armando Roggio

Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more
Business
Entrepreneur on Business and Divorce

November 29, 2024 • Eric Bandholz

The co-owner of Lori Beds opens up on business, divorce, children, and more.
Platforms & Apps
New Ecommerce Tools: November 28, 2024

November 28, 2024 • Sig Ueland

Our rundown this week includes updates on ecommerce platforms, marketplaces, search engines, APIs, reverse logistics, and local delivery.
Business
Data Suggest Solid 2024 Holiday Sales

November 26, 2024 • James Melton

Industry projections and the latest economic figures point to a good holiday sales season for U.S. online retailers.
SEO
Action Steps for Bing’s AI SEO Guidelines

November 25, 2024 • Ann Smarty

Bing's newly published optimization guidelines are short on implementation tactics.
Customer Retention
Wallet Passes Are a Mobile Marketing Channel

November 24, 2024 • Armando Roggio

Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.
Business
From Porsche to Purpose: A CMO’s Journey

November 22, 2024 • Eric Bandholz

Kevin Dahlstrom's $211,000 Porsche created more stress than joy and started his reset to minimalism.
Platforms & Apps
Perplexity Shopping Tests Ecommerce SMBs

November 21, 2024 • Armando Roggio

Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses.
Platforms & Apps
New Ecommerce Tools: November 21, 2024

November 21, 2024 • Sig Ueland

New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing.
Fraud Prevention
Passkeys Gain Traction with Ecommerce Shoppers

November 20, 2024 • Dale Laszig

Amazon, Google, Apple, and many others now support passkeys, a method of logging into secure accounts without entering a password.
Marketing & Advertising
Holiday 2024 Marketing Campaigns from Top Brands

November 19, 2024 • Sig Ueland

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.
SEO Tools
How to Audit HTML Headings on Any Page

November 18, 2024 • Ann Smarty

H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.
Schools & Resources
9 Books to Strengthen Cybersecurity

November 18, 2024 • Jean Gazis

Our curated selection from industry experts covers the psychology of cyber attackers, practical defense strategies, and much more.
Cross-border Selling
Looming Trade War Is Upending Supply Chains

November 17, 2024 • Armando Roggio

U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing.
Business
Health Crisis Drives $50 Million Supplement CEO

November 15, 2024 • Eric Bandholz

Dean Brennan's ulcerative colitis led to a passion for wellness and helping others.
Platforms & Apps
New Ecommerce Tools: November 14, 2024

November 14, 2024 • Sig Ueland

This week's rundown includes new tools for holiday marketing campaigns, drone deliveries, analytics, search, video generators, and AI-based platforms.
Inventory
Can Ecommerce Spur On-Demand Manufacturing?

November 13, 2024 • Armando Roggio

The idea is straightforward: Don't build a product until someone orders it.
Design & Dev Tools
New Web Design Tools, November 2024

November 12, 2024 • Sig Ueland

This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts.
Keyword Research
Keyword Volume: Google vs. Semrush vs. Ahrefs

November 12, 2024 • Ann Smarty

Keyword search volume metrics are imprecise and vary among the three principal sources.
Google Ads
Dynamic Search Ads Tap Informational Queries

November 11, 2024 • Matthew Umbro

DSAs can attract valuable top-of-funnel shoppers to nurture and convert into customers.
Email & Text Marketing
AMP for Email Converts Inboxes to Ecommerce Stores

November 10, 2024 • Armando Roggio

A seemingly forgotten technology can drive more revenue, transforming email marketing.
Business
Supply.co Founder on Life after the Sale

November 8, 2024 • Eric Bandholz

"Many entrepreneurs believe that selling their business will bring happiness, but that's rarely true," says Patrick Coddou.
Platforms & Apps
New Ecommerce Tools: November 7, 2024

November 7, 2024 • Sig Ueland

This week: new tools for website builders, SMS marketing, AI-powered shopping assistants, reverse logistics, social commerce, and cross-border transactions.
Platforms & Apps
Top AI Search Engine Features, Compared

November 4, 2024 • Sig Ueland

Prominent and not-so prominent-providers are remaking search with advanced tools, large language models, and more.
Product Pages
Structured Data Markup for Ecommerce Product Pages

November 4, 2024 • Ann Smarty

Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.
Content Marketing
5 Content Marketing Ideas for December 2024

November 2, 2024 • Armando Roggio

Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
Business
The ‘Why’ of Man Flow Yoga

November 1, 2024 • Eric Bandholz

According to founder Dean Pohlman, long-term business success stems from a purpose. His is to promote men's wellness.