Page 22 – Practical Ecommerce

Category

Platforms & Apps
New Ecommerce Tools: April 23, 2024

April 23, 2024 • Sig Ueland

This week's updates address product images, live streaming, B2B, logistics, cross-border payments, and more.
Shipping & Fulfillment
Can Retailer Co-ops Cut Ecommerce Shipping Costs?

April 23, 2024 • Armando Roggio

Retailers have used purchasing cooperatives for years to obtain volume pricing.
Platforms & Apps
15 Apps for Live Streaming Video

April 22, 2024 • Sig Ueland

This all-new update to our popular resource features apps from social networks and live-streaming platforms to produce and broadcast solo or multi-source video.
Marketing & Advertising
Web Marketing Checklist: 42 Tactics for Traffic and Sales

April 21, 2024 • Armando Roggio

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.
Product Pages
Fermàt CMO on Customized Customer Journeys

April 19, 2024 • Eric Bandholz

Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.
SEO Tools
Pinpoint Traffic Drops with Search Console, GA4

April 18, 2024 • Ann Smarty

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.
On-page SEO
ChatGPT vs. Gemini for SEO Tasks

April 16, 2024 • Ann Smarty

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.
Platforms & Apps
New Ecommerce Tools: April 15, 2024

April 15, 2024 • Sig Ueland

This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more.
Content Marketing
How to Track ROI from Content Marketing

April 15, 2024 • Armando Roggio

Content drives visitors which drive email subscriptions which drive sales. All are measurable.
Payments
BNPL Competition Drives Wins for Merchants

April 14, 2024 • Dale Laszig

The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers.
Business
Amid Downturn, Ecommerce Investor Perseveres

April 12, 2024 • Eric Bandholz

Roman Khan's ecommerce holding company seeks aquisitions, albeit cautiously.
Technical SEO
SEO Takeaways from SGE’s Partial Rollout

April 11, 2024 • Ann Smarty

How will Google's Search Generative Experience impact organic listings?
Google Ads
Google Ad Updates Reflect New SERPs

April 9, 2024 • Matthew Umbro

An ad's postion on the search results page is less important than its prominence, per Google.
Social Media
AI Apps for Social Media Images, Videos, Infographics

April 8, 2024 • Ann Smarty

Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.
Platforms & Apps
New Ecommerce Tools: April 8, 2024

April 8, 2024 • Sig Ueland

This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more.
Content Marketing
5 Content Marketing Ideas for May 2024

April 7, 2024 • Armando Roggio

Since 2014 we've published a monthly rundown of content ideas. This May 2024 installment addresses families, the military, Eurovision, holidays, and how-to videos.
Business
Early Hair Loss Spurs DTC Founder

April 5, 2024 • Eric Bandholz

Losing his hair was the first step in Faraz Khan's entrepreneurial journey. Fully Vital, his DTC hair-wellness company, is the result.
SEO Tools
How to Discover Shoppers’ Questions

April 4, 2024 • Ann Smarty

Responding to questions of customers and prospects can generate traffic and sales.
Platforms & Apps
New Ecommerce Tools: April 2, 2024

April 2, 2024 • Sig Ueland

New merchant tools this week address customer engagement, B2B payments, product discovery, digital marketing, fraud prevention, post-purchase solutions, and more.
Design & Dev Tools
AI Tools for Meeting Notes, Recaps, To-dos

April 1, 2024 • Ann Smarty

Reviewing meeting recordings for takeaways and action items used to take hours. No more.
Schools & Resources
10 New Ecommerce Books for Spring 2024

April 1, 2024 • Sig Ueland

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more.
Email & Text Marketing
A Better Ecommerce Newsletter

March 31, 2024 • Armando Roggio

Email marketing works best when combined with meaningful editorial.
SEO
BGR Media Founder on AI Upheaval

March 29, 2024 • Eric Bandholz

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.
Link Building
AI-powered Internal Linking Tools

March 28, 2024 • Ann Smarty

Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
Google Ads
Top Ecommerce Ad Segments

March 26, 2024 • Samir Balwani

First-party data remains an underutilized marketing asset of ecommerce companies.
Platforms & Apps
AI Platforms for Competitor Research

March 25, 2024 • Ann Smarty

Competitor research was once limited to enterprise brands with big budgets. No more.
Platforms & Apps
New Ecommerce Tools: March 25, 2024

March 25, 2024 • Sig Ueland

This week's rundown includes tools for livestream commerce, cross-border transactions, logistics, omnichannel sales, customer experience, fraud prevention, and more.
Inventory
4-5-4 Calendar Aids Retail Planning

March 24, 2024 • Armando Roggio

Dividing the year into months of four weeks, five weeks, and four weeks facilitates comparisons and decision-making.
Business
Commerce Drives Culture, Says Media CEO

March 22, 2024 • Eric Bandholz

Future Commerce founder Phillip Jackson sees the good in commerce as a societal stabilizer.
Technical SEO
Traffic Recovery from Domain Changes

March 21, 2024 • Ann Smarty

Changing domain names can seriously reduce organic search traffic. Here's how to recover.