Page 23 – Practical Ecommerce

Category

Technical SEO
Traffic Recovery from Domain Changes

March 21, 2024 • Ann Smarty

Changing domain names can seriously reduce organic search traffic. Here's how to recover.
Design & Dev Tools
18 Free Web Design Tools, Winter 2024

March 19, 2024 • Sig Ueland

This installment of our quarterly rundown includes tools for logo creation, mockups, coding, animations, background images, domain names, free fonts, and more.
Content Marketing
AI Can Kill Content Marketing

March 18, 2024 • Armando Roggio

AI-produced content is faster, easier, and cheaper than human versions. Is it better?
Platforms & Apps
New Ecommerce Tools: March 18, 2024

March 18, 2024 • Sig Ueland

This week: payment platforms, smart search, B2B commerce, resale programs, anti-fraud tools, logistics, customer experience platforms, and more.
Customer Retention
AI Tools for Ideal Customer Profiles

March 17, 2024 • Ann Smarty

"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
Business
From Bankrupt to Thriving Entrepreneur

March 15, 2024 • Eric Bandholz

Aaron Marino drove a beer cart for gas money after his first business failed. He's recovered, big time.
Payments
Card Issuers Are Top BNPL Providers, Survey Finds

March 14, 2024 • Dale Laszig

Credit card issuers offer BNPL options after the checkout. Consumers are responding.
On-page SEO
Google Spam Policies, Explained

March 13, 2024 • Ann Smarty

Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
Platforms & Apps
New Ecommerce Tools: March 12, 2024

March 12, 2024 • Sig Ueland

New tools this week include AI website builders, payment platforms, email and text marketing tools, logistics, video game commerce, and more.
Platforms & Apps
AI-powered Transcription Tools, Tested

March 11, 2024 • Ann Smarty

Today's transcription platforms are fast and sophisticated. We test three of them.
Marketing & Advertising
Second-party Data Could Unlock Ad Targeting

March 11, 2024 • Armando Roggio

Eliminating third-party cookies, while enhancing privacy, means consumers see irrelevant ads and advertisers receive subpar performance.
Google Ads
Optimizing Google Ads without Keywords

March 10, 2024 • Matthew Umbro

Google's AI detects seachers' intent, lessening the need for keyword bidding.
Amazon & Marketplaces
Amazon Seller on Profitable Products

March 8, 2024 • Eric Bandholz

Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons.
On-page SEO
Helpful Content Recovery, per Studies

March 7, 2024 • Ann Smarty

Industry research finds correlations between site elements and Helpful Content impacts.
Platforms & Apps
11 Mobile Apps to Manage a Team

March 5, 2024 • Sig Ueland

Businesses with remote workers need tools to communicate and collaborate on tasks and projects.
Photography & Video
AI Tools for Video Captions

March 4, 2024 • Ann Smarty

Captions improve retention, comprehension, engagement, and accessibility.
Platforms & Apps
New Ecommerce Tools: March 4, 2024

March 4, 2024 • Sig Ueland

This installment of our weekly rundown includes tools for generative AI, cross-border payments, recommerce, email marketing, shopping carts, B2B, customer management, and more.
Content Marketing
5 Content Marketing Ideas for April 2024

March 3, 2024 • Armando Roggio

Niche holidays in April celebrate welding, burritos, handmade items, car care, and more.
Marketing & Advertising
Directness Wins in Advertising

March 1, 2024 • Eric Bandholz

Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.
SEO Tools
Tools to Export Google’s SERPs

February 29, 2024 • Ann Smarty

Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
Design & Dev Tools
AI Tools for Logos and Branding

February 27, 2024 • Ann Smarty

Impressive AI-driven branding platforms can create or perfect logos, colors, templates, and more.
Email & Text Marketing
Email Delivery, Explained

February 26, 2024 • Andrew Aversa

The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.
Platforms & Apps
New Ecommerce Tools: February 26, 2024

February 26, 2024 • Sig Ueland

This week's list includes updates on cross-border transactions, subscription sales, order tracking, streaming commerce, order management systems, fulfillment, and delivery.
Email & Text Marketing
Email and Text Marketing Are Cookie-proof

February 25, 2024 • Armando Roggio

The elimination of third-party cookies prompts many marketers to seek alternatives.
Business
Painful Decisions Greet First-time CEO

February 23, 2024 • Eric Bandholz

Bryant Jaques is a serial CMO turned CEO of BuddyLove, a women's apparel brand suffering from a post-pandemic meltdown.
Platforms & Apps
AI Tools to Turn Text into Podcast Conversations

February 22, 2024 • Ann Smarty

Innovative technology can transform an article into an audio conversation, with realistic voices and dialog.
Platforms & Apps
12 Apps for Creating, Editing Videos

February 20, 2024 • Sig Ueland

Sophisticated videos require only a smartphone and an app. Here's an update to our long-running resource of tools to create, edit, and transform videos.
Technical SEO
Google and EEAT, Explained

February 19, 2024 • Ann Smarty

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
Platforms & Apps
New Ecommerce Tools: February 19, 2024

February 19, 2024 • Sig Ueland

This week's list of new tools for merchants includes customer care, cybersecurity, analytics, accessibility, conversational commerce, embedded payments, and more.
Marketing & Advertising
Shopify ‘Audiences’ Boosts Cookieless Ads

February 18, 2024 • Armando Roggio

Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.