Page 21 – Practical Ecommerce

Category

Schools & Resources
Favorite Books of Ecommerce Pros Q2 2024

May 23, 2024 • Jean Gazis

We queried 30 founders, owners, marketers, and SEO specialists. Here's what they're reading.
Content Marketing
Lessons from John Deere’s ‘The Furrow’

May 22, 2024 • Armando Roggio

Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.
Platforms & Apps
New Ecommerce Tools: May 21, 2024

May 21, 2024 • Sig Ueland

This week: updates on tax compliance, accessibility, inventory, cross-channel order fulfillment, chargebacks, and management for perishable-goods brands.
Technical SEO
Early Look at Google’s AI Overviews

May 20, 2024 • Ann Smarty

The new feature in search results is an AI-generated response to queries. Here's our first assessment of the traffic impact.
Fraud Prevention
Combat AI-powered Fraud with AI, Experts Say

May 20, 2024 • Dale Laszig

The rise of AI-powered fraud attacks requires AI-powered tools, per researchers at LexisNexis Risk Solutions and Verizon Business.
Checkout Tactics
Securing Email Addresses for Abandoned Carts

May 19, 2024 • Armando Roggio

Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.
Email & Text Marketing
The Best Email Marketing Tells a Story

May 17, 2024 • Eric Bandholz

Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.
Design & Dev Tools
23 Free Tools to Test a Website

May 16, 2024 • Sig Ueland

This all-new update to our popular resource includes tools to evaluate page speed, security, accessibility, regulatory compliance, code, and more.
Platforms & Apps
AI Tools to Convert Articles into Videos

May 14, 2024 • Ann Smarty

New AI tools can repurpose text into video — suitable for TikToks, Reels, YouTube Shorts, and more.
Platforms & Apps
New Ecommerce Tools: May 14, 2024

May 14, 2024 • Sig Ueland

This week: shoppable video, digital payments, returns management, AI-powered pricing, generative-AI ad tools, and advertising for marketplace merchants.
Staffing
Lessons from Building a People-first Culture

May 13, 2024 • Feras Alhlou

A serial entrepreneur looks back. Employees and attitude drove his success — more than the products or services.
Shipping & Fulfillment
Robots Are Coming to Ecommerce SMBs

May 13, 2024 • Armando Roggio

The warehouse automation industry remains focused on massive companies, but efforts toward smaller companies could offer growing brands more fulfillment options.
Google Ads
4 Google Ads Scripts to Free Up Time

May 12, 2024 • Matthew Umbro

Automating mundane tasks frees up time for account strategy and critical optimizations.
Business
ARTO Owner on Generational Businesses

May 10, 2024 • Eric Bandholz

Armen Alajian's children now work in the global ceramic business founded by his father.
Technical SEO
Google Revs Ecommerce SERPs

May 9, 2024 • Eric Schwartzman

Consumers can now shop directly on Google's search results without visiting merchants' ecommerce sites.
Platforms & Apps
New Ecommerce Tools: May 7, 2024

May 7, 2024 • Sig Ueland

This week: updates on ecommerce operations software, social commerce, post-purchase experiences, digital payments, the metaverse, and more.
Platforms & Apps
Using ChatGPT’s Memory Feature

May 6, 2024 • Ann Smarty

Enabling memory in ChatGPT facilitates personalized responses. The related "temporary chats" option is handy for privacy.
Content Marketing
5 Content Marketing Ideas for June 2024

May 6, 2024 • Armando Roggio

In June content marketers could address Best Friends Day, shoppable videos, Juneteenth, Independence Day, and AI-generated dad jokes.
Marketing & Advertising
Google’s Cookie Delay Reveals Industry Fears

May 5, 2024 • Armando Roggio

Much of digital advertising will change when Chrome eliminates third-party cookies. Thus the fear.
Business
OverstockArt Founder Thrives 22 Years On

May 3, 2024 • Eric Bandholz

Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002.
SEO Tools
Gemini’s YouTube Extension Streamlines Marketing

May 2, 2024 • Ann Smarty

Google's Gemini offers extensions to expedite tasks — such as YouTube video marketing.
Social Media
Robert Cialdini on Social Commerce

May 2, 2024 • Charles Nicholls

The author of "Influence" sees big changes in how consumers decide what to purchase.
User Experience
E.U. Accessibility Act Impacts Global Merchants

April 30, 2024 • Bet Hannon

No matter their location, ecommerce businesses with E.U. customers must comply with the European Accessibility Act. Only "micro-enterprises" are exempt.
Platforms & Apps
13 Website Usability Testing Tools

April 30, 2024 • Sig Ueland

For merchants, elevating a site's user experience means more conversions. Usability testing platforms can identify pain points, collect feedback, more.
Customer Retention
Abandoned Carts Are an Opportunity

April 29, 2024 • Armando Roggio

What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?
Platforms & Apps
New Ecommerce Tools: April 29, 2024

April 29, 2024 • Sig Ueland

This week: updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments.
Schools & Resources
10 Leading Book Authors for Ecommerce and Marketing

April 28, 2024 • Jean Gazis

Our pick of expert authors with widespread appeal and real-world tactics.
Social Media
Copywriter Shifts to X Ads, Scales Brands

April 26, 2024 • Eric Bandholz

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.
Keyword Research
How AI Improves Keyword Research

April 25, 2024 • Ann Smarty

Traditional keyword tools expand on an existing core term. AI tools discover new terms.
Platforms & Apps
Chrome Extensions for ChatGPT, Claude, Gemini

April 24, 2024 • Ann Smarty

We test third-party Chrome extensions for organization, productivity, and more.