Page 20 – Practical Ecommerce

Category

SEO Tools
3 Ways to Depersonalize Google SERPs

June 24, 2024 • Ann Smarty

Google search results vary by user based on search history, clicks, and more. Removing the personalization helps understand what others may see.
Conversion
A Better Ecommerce Landing Page

June 24, 2024 • Armando Roggio

What if there was a simple formula to improve landing page conversions from ad campaigns? Turns out, there is.
Amazon & Marketplaces
Amazon Mid-2024: Earnings, Overview

June 23, 2024 • Christiana Sciaudone

Cloud computing drives profits, yet the marketplace impacts millions of merchants and consumers. We dive deep into the numbers.
Influencers & Affiliates
Stay-at-home Moms Drive Totally Dazzled

June 21, 2024 • Eric Bandholz

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal.
Payments
Merchants Weigh In on Payment Processing

June 20, 2024 • Dale Laszig

J.D. Power surveyed SMB merchants as to their satisfaction with payment processors. Here are the results and our analysis.
Keyword Research
Keyword Density Matters in SEO

June 19, 2024 • Eric Schwartzman

"Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise.
Customer Retention
Turn Shoppers into Brand Advocates

June 18, 2024 • Armando Roggio

What happens when customers become marketers, referring friends and family to a business and its products?
SEO Tools
How to Monitor Google’s Updates

June 17, 2024 • Ann Smarty

Tracking the changes to Google's search algorithm takes work. These four tools can help.
Platforms & Apps
New Ecommerce Tools: June 17, 2024

June 17, 2024 • Sig Ueland

New tools this week include generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies.
Schools & Resources
Get a Handle on AI with These 10 Books

June 16, 2024 • Jean Gazis

Artificial intelligence represents both opportunities and fear. Here are 10 respected books to help understand AI's promise and pitfalls for business and beyond.
Business
Natural Dog CEO Is an Acquisition Entrepreneur

June 14, 2024 • Eric Bandholz

Bill D'Alessandro has owned eight ecommerce businesses across 14 years. Natural Dog Company is the latest. "My niche is acquisition entrepreneurship," he says.
Cross-border Selling
Ecommerce in Brazil: Growth Despite Hurdles

June 13, 2024 • Christiana Sciaudone

Retail ecommerce revenue in Latin America's largest economy doubled from 2018 to 2023, yet regulatory barriers and weak infrastructure remain.
Design & Dev Tools
19 Free Web Design Tools, Spring 2024

June 11, 2024 • Sig Ueland

This installment of our quarterly rundown includes tools for AI images, audio and video editors, color palettes, multisite management, visual testing, website builders, free fonts, and more.
Technical SEO
AI Overviews: Initial Tests and Studies

June 10, 2024 • Ann Smarty

Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.
Platforms & Apps
New Ecommerce Tools: June 10, 2024

June 10, 2024 • Sig Ueland

This week: virtual universe stores, customized checkout, multichannel management, AI website builders, cross-channel commerce, product images, global sourcing, and more.
Email & Text Marketing
Google Ad Manager Launches Programmatic Email Ads

June 9, 2024 • Armando Roggio

The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.
B2B
Colombia Sales Team Fuels B2B Supplier

June 7, 2024 • Eric Bandholz

PE Energy, a Houston, Texas-based industrial equipment supplier, thrives with Columbia-based sales pros.
Google Ads
Google Ads Updates from Marketing Live 2024

June 6, 2024 • Matthew Umbro

Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants.
Platforms & Apps
New Ecommerce Tools: June 4, 2024

June 4, 2024 • Sig Ueland

This week's rundown includes updates on drone deliveries, POS systems, conversational AI, fulfillment, brand-influencer partnerships, and multichannel management.
Content Marketing
5 Content Marketing Ideas for July 2024

June 3, 2024 • Armando Roggio

Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.
SEO
Yes, Clicks and Engagement Impact SEO

June 3, 2024 • Ann Smarty

For years Google denied using clicks on organic listings in its ranking algorithm. Recent revelations show otherwise.
Content Marketing
Q&A: Joe Pulizzi, Content Entrepreneur

June 2, 2024 • Jean Gazis

Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.
Business
Retailer 2BigFeet Shifts to DTC

May 31, 2024 • Eric Bandholz

For years Brandon Eley's online shoe company prospered by reselling prominent brands. But the profit margins narrowed as did the sources for large footwear sizes.
Content Marketing
AI Search, Cookieless Ads Boost Content Marketing

May 30, 2024 • Armando Roggio

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.
Platforms & Apps
New Ecommerce Tools: May 29, 2024

May 29, 2024 • Sig Ueland

This installment of our weekly rundown includes updates on generative AI, product images, page speed optimization, automated marketing, omnichannel management, and more.
Social Media
12 Tools for Generating Hashtags

May 28, 2024 • Sig Ueland

Need more from social media campaigns? Try high-performing hashtags.
Conversion
Who’s Responsible for Web Accessibility?

May 28, 2024 • Bet Hannon

Hint: It's not the core platform, plugins, developers, or even content creators.
SEO Tools
Chrome Extensions for Search Console

May 27, 2024 • Ann Smarty

Data from Search Console can seem overwhelming. These three tools can help.
Amazon & Marketplaces
Amazon Marketplace Fears

May 26, 2024 • Armando Roggio

Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.
Photography & Video
Flair.ai Remakes Product Photography

May 24, 2024 • Eric Bandholz

The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.