Business

An ecommerce site is a business. Our Management & Finance category addresses online payments, funding needs, employee issues, merchant profiles, key metrics, multichannel and omnichannel strategies, cross-border analyses, inventory management, accounting topics, sales taxes, and much more.

Business
Agency CEO: Adopt an ‘Abundance Mentality’

December 4, 2020 • Eric Bandholz

Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That's according to Corey Blake, CEO of MWI, a digital marketing agency. "When we have a scarcity outlook with short-sightedness," he told me, "We're scraping and clawing to keep it all. A better approach is an abundance mentality."
Business
Sales Report: 2020 Thanksgiving Day, Black Friday, Cyber Monday

December 2, 2020 • Marcia Kaplan

The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.
Business
November 2020 Top 10: Our Most Popular Posts

December 1, 2020 • PEC Staff

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2020. Articles from early ...
Business > Merchant Voice
‘Shop local’ applies to ecommerce businesses, too

November 30, 2020 • Richard Stubbings

The pandemic has altered the behavior of consumers, moving from in-person shopping to online. We have experienced it here in the U.K. Online ordering has increased significantly.
Business
Kuru, a DTC Shoe Brand, Solves a Pain

November 27, 2020 • Eric Bandholz

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.
Business
Managing Projects with Gantt Charts

November 24, 2020 • Armando Roggio

Gantt charts have been around for more than 100 years, but these visual project management tools are still among the best ways to manage deadlines, keeping them on time and on budget.
B2B
5 B2B Ecommerce Trends for 2021

November 23, 2020 • Armando Roggio

B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive.
Business
Beardbrand’s Technology Stack: Platforms, Apps, Services

November 20, 2020 • Eric Bandholz

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants.
Business
During Covid, Ecommerce Founders Can Invigorate Their Companies

November 19, 2020 • Armando Roggio

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders often must embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction."
B2B
B2B Merchants: Harness Data to Pivot, Adapt

November 19, 2020 • Lori McDonald

I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.
Cross-border Selling
Alibaba’s 2020 Singles Day Breaks Record, Attracts Luxury Brands

November 15, 2020 • Marcia Kaplan

Alibaba's Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion. This compares with $38 billion in a 24-hour period on 11.11 in 2019.
Business
ABF Creative, a Podcast Network, Is ‘More Than a Business’

November 13, 2020 • Eric Bandholz

The mission of Anthony Frasier's company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and authored a book. To Frasier, ABF is much more than a business.
Payments
U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants

November 10, 2020 • Mike Eckler

On October 20, the U.S. Department of Justice and 11 states filed an antitrust lawsuit against Google. In this article, I’ll provide an overview of the case. Throughout, I’ll concentrate on what means for merchants.
Business
Google Tables Can Help with Projects, Products, Support

November 9, 2020 • Armando Roggio

Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.
Business
Turn Off Your Phone, Says Agency Founder

November 6, 2020 • Eric Bandholz

Most entrepreneurs in 2020 are uber connected: phone, text, email, Slack — you name it. But to Arri Bagah, the founder of Conversmart, an ecommerce agency, always-on connections means non-stop interruptions. "It's a matter of taking control of my time — trying to be less reactive and more active," he told me. "Receiving all of those notifications prompts you to react.
Business
Your Ecommerce Platform Can Help with That

November 5, 2020 • Armando Roggio

The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations. Evidence of this trend can be found in Shopify's June 30, 2020, quarterly report. The company achieved a 28-percent increase in subscription revenue for that three-month period.
Business > Merchant Voice
Should you buy a failing ecommerce brand?

November 4, 2020 • Peter Keller

Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game.
Finance
SPACs: 2020’s Most Popular Method of Going Public

November 3, 2020 • Marcia Kaplan

The traditional IPO has mostly been the domain of large, high-profile companies that had received hundreds of millions in venture capital over a period of years. This year, however, traditional IPOs have been overtaken by a method that has been around for roughly 20 years but has gained traction only in the past two.
Business
October 2020 Top 10: Our Most Popular Posts

October 30, 2020 • PEC Staff

Since 2005 we've published thousands of articles, webinars, and podcast episodes to, hopefully, help ecommerce merchants. What follows are the most popular articles that we published in October 2020. Articles from early in the month are more likely to make the list than later ones.
Business
Pros and Cons of Composable Commerce

October 29, 2020 • Gagan Mehra

The term "composable commerce" refers to joining multiple components to meet a merchant's specific needs. Example use cases include multiple sales channels, cost control, specialization, and the need for modular construction.
Business
Automobile Sales Are Moving Online

October 29, 2020 • Armando Roggio

For many consumers, a car or truck is the second largest purchase they will make after buying a house. In July 2020, for example, the average new vehicle price in the United States was $38,378, according to a Kelley Blue Book release. Despite the cost, automobile sales could be moving online.
Amazon & Marketplaces > Merchant Voice
My response to negative Amazon reviews

October 27, 2020 • Richard Stubbings

In last month's post, I described instances of giving preference to an Amazon customer rather than one from my own site. I hated that. It is one of the reasons I scaled down my Amazon listings. For me, customer service is paramount. It is one thing an independent retailer can do better than the large box shifters.
Fraud Prevention
Crooks Are Creating Synthetic Shoppers

October 26, 2020 • Armando Roggio

The ongoing global pandemic has forced the rapid expansion of ecommerce and a general migration toward digital transactions. Unfortunately, Covid-19 also may be fueling an increase in so-called synthetic identity fraud.
Payments
Get Ready for Digital-first Credit Cards

October 25, 2020 • Mike Eckler

In September 2020, Mastercard announced the expansion of its Digital First Card Program. Introduced in 2019, the program is a series of systems and procedures that enable credit card info to be downloaded directly to a mobile wallet. The expansion aims to increase awareness and improve access to existing digital card-issuing technology.
Amazon & Marketplaces
Winners on Prime Day 2020? Non-Amazon Sites

October 19, 2020 • Marcia Kaplan

Amazon’s delayed 2020 Prime Day event ran for two days — October 13 and 14 — as it did last year. While it does not release total revenue for Prime Day, Amazon touted in 2019 that Prime Day sales exceeded the prior year’s Black Friday and Cyber Monday sales combined. This year Amazon did not make such a claim.
Business
For Omnichannel Retailers, Hedgehogs Beat Foxes

October 18, 2020 • Armando Roggio

In his 2001 book "Good to Great," author and researcher Jim Collins sought to explain "why some companies make the leap [from good to great] and others don't." His answer plays out over about 300 pages, and it includes the Hedgehog Concept.
Business
‘Gated’ Product Launch Leads to $250,000 in 1-day Sales

October 16, 2020 • Eric Bandholz

Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
Payments
The Wirecard Fiasco: Digital Payments Gone Wrong

October 14, 2020 • Mike Eckler

What would you do if your credit card processor and merchant account provider were fraudulent? That's the reality for many thousands of worldwide businesses that relied on Wirecard, the Germany-based financial technology firm that is now in bankruptcy proceedings, having committed, allegedly, sham practices for years.
Amazon & Marketplaces
Can Walmart+ Compete with Amazon Prime?

October 11, 2020 • Marcia Kaplan

Walmart launched its premium subscription Walmart+ on September 15. The service offers unlimited free deliveries on orders over $35, up to a five-cent per gallon discount on gas at Walmart and Murphy fuel stations (Sam’s Club stations will be added shortly), and scan-and-go purchasing at any of its physical stores.
Business
Native Deodorant Founder on Scaling to $100 Million in 2 Years

October 9, 2020 • Eric Bandholz

Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. "We had a pretty mediocre product," Ali told me.