Category

SEO

Our huge library of search engine optimization articles addresses strategies and tactics for ecommerce businesses. Our 12-part “How-to” series explains the basics. Advanced topics include faceted navigation, crawling and indexing, cross-border optimization, and much more.

Keyword Research | Link Building | On-page SEO | SEO Tools | Technical SEO

SEO
2017 SEO Checklist for Product Detail Pages

May 22, 2017 • Armando Roggio

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ...
Technical SEO
SEO: Your Faceted Navigation Could Be Better

May 15, 2017 • Jill Kocher Brown

Faceted navigation drives traffic and sales for valuable long-tail search phrases because it applies increasingly refined attributes to shoppers’ searches for their desired products. Optimizing your faceted navigation is the ...
Technical SEO
SEO: Faceted Navigation Is Your Biggest Opportunity

May 7, 2017 • Jill Kocher Brown

Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies ...
Technical SEO
SEO: Creating the Perfect URL, or Not

April 28, 2017 • Jill Kocher Brown

URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what’s in a URL can be the difference ...
Technical SEO
SEO: Harnessing Domain Authority across Multiple Websites

April 24, 2017 • Jill Kocher Brown

Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking ...
Technical SEO
Using Server Logs to Uncover SEO Problems

April 11, 2017 • Hamlet Batista

Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs. What ...
Keyword Research
4 Types of Keyword Intent That Impact Search Marketing

April 3, 2017 • Armando Roggio

Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the ...
Technical SEO
SEO: How to Detect, Correct Duplicate Content Pages

March 23, 2017 • Hamlet Batista

Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites. Here are some of the advantages of addressing duplicate content to increase SEO performance,
Technical SEO
SEO: How to Migrate an Ecommerce Site to HTTPS

March 8, 2017 • Hamlet Batista

Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that ...
Technical SEO
How to Avoid SEO Disaster from a Replatform

February 22, 2017 • Hamlet Batista

Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue. I have assisted many ecommerce sites ...
Technical SEO
SEO: How to Quickly Reverse a Traffic Downtrend

January 31, 2017 • Hamlet Batista

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after ...
SEO Tools
13 Free Tools to Test Website Speed

January 30, 2017 • Sig Ueland

Regularly testing the speed of your website is a good way to catch bottlenecks and improve the experience of visitors. Here is a list of free tools to test websites. There ...
SEO
SEO How-to, Part 1: Why Do You Need It?

January 27, 2017 • Jill Kocher Brown

Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important.
Technical SEO
Using Caching (and Hardware) to Improve Page Speed

January 25, 2017 • Eric Davis

In “3 Backend Fixes to Increase Page Speed,” my article last month, I explained that caching can be applied to many areas of an ecommerce website. In this post, I’ll ...
Link Building
SEO: Be Community-centric to Earn Links

January 20, 2017 • Jill Kocher Brown

Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you ...
Technical SEO
SEO: Google Rolls Out Mobile Popup Penalty

January 13, 2017 • Jill Kocher Brown

Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large ...
SEO
Embedding SEO into Your Organization

January 6, 2017 • Jill Kocher Brown

Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down ...
Technical SEO
3 Backend Fixes to Increase Page Speed

December 30, 2016 • Eric Davis

Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales. We’ve addressed page speed at, most recently, “10
Link Building
SEO Study: Backlinks Decline as Ranking Factor

December 16, 2016 • Jill Kocher Brown

In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search ...
Technical SEO
4 Things to Check for Holiday Ecommerce Traffic

November 16, 2016 • Bill Hartzer

The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,
Technical SEO
SEO: To Drive Shoppers, Let the Bots In

November 6, 2016 • Jill Kocher Brown

We rely on search engines to drive shoppers to our sites to purchase our products. Before the shoppers can come, however, you have to let the bots in. It sounds more ...
SEO
SEO Checklist: 16 Monthly Tasks to Manage Performance

October 28, 2016 • Jill Kocher Brown

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks,
SEO Tools
How to Perform a Local, Competitive SEO Analysis

October 19, 2016 • Bill Hartzer

Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and ...
Technical SEO
SEO: Accelerated Mobile Pages for Ecommerce

October 14, 2016 • Jill Kocher Brown

Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance. Smartphone users want speed.
Technical SEO
SEO: Reclaiming Links to Deleted Pages

October 2, 2016 • Jill Kocher Brown

When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those ...
Technical SEO
Google Penguin Now Part of Core Search Algorithm

September 24, 2016 • Bill Hartzer

Google just announced that its Penguin algorithm is now a part of its core algorithm, updated in real time. Google last updated Penguin a few years ago. Updating Penguin continuously will likely affect many businesses. Recall that Google Penguin monitors ...
SEO
SEO: Google’s Algorithm Hasn’t Changed, or Has It?

September 23, 2016 • Jill Kocher Brown

September has been a big month for unofficial Google algorithm changes. Business owners are seeing significant movement in both Google’s core search results and “local pack” search results, though Google ...
Keyword Research
SEO: Google Limits Keyword Data to Advertisers Only

September 16, 2016 • Jill Kocher Brown

Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to ...
Technical SEO
SEO: Simplifying Navigation Cuts Performance

September 9, 2016 • Jill Kocher Brown

The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate.
On-page SEO
SEO: Google’s Mobile Update to Impact Interstitials, Pop-ups

September 2, 2016 • Jill Kocher Brown

Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact ...

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