SEO Tools

Among the many tools for search engine optimization are platforms and apps that monitor competitors, identify keywords, analyze Google’s search result pages, review changes in organic rankings, evaluate backlink quality, and much more. Our coverage also recommends tools based on the experiences of our contributors.

SEO Tools
SEO: “Speak” to the Search Engine Spiders

May 19, 2009 • Jill Kocher Brown

Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices. But the less understood and even...
SEO Tools
SEO: Try Surfing Like a Search Engine Spider

April 15, 2009 • Jill Kocher Brown

I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of search engine spiders when I’m digging into a site for the first time to review its search engine optimization issues. I like to think of it as “being the bot....
SEO Tools
Measuring SEO Performance

March 17, 2009 • Jill Kocher Brown

Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages. “Backlink” measurements will show the number of internal and external links that point to you...
SEO Tools
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns

November 25, 2008 • Armando Roggio

Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their pay-per-click advertising and search engine optimization. Like it or not, many online retailers depend on pay-per-click (PPC) advertising and search engi...
SEO Tools
Boost Sales with Google SEO Tools

September 25, 2008 • Jeff Muendel

As search engines have gotten better at discovering web content in many forms, manually submitting to them has become less of a focus. But content and distribution platforms continue to expand, and as they do so, the need for manual search engine submission remains an important, if chan...