SEO Tools

Among the many tools for search engine optimization are platforms and apps that monitor competitors, identify keywords, analyze Google’s search result pages, review changes in organic rankings, evaluate backlink quality, and much more. Our coverage also recommends tools based on the experiences of our contributors.

  • Google logo behind a magnifying glass on a computer screen SEO Tools

    SEO: 6 Critical Search Console Reports

    January 20, 2022 •

    Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.

  • Image of Google search on a tablet screen SEO Tools

    3 Ways Google’s Search Console Improves Organic Clicks

    November 25, 2021 •

    Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.

  • Screenshot from GatherUp showing a male and female looking at a bicycle SEO Tools

    16 Tools to Manage Your Reputation

    July 20, 2021 •

    Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.

  • Image of a smartphone with YouTube logo on the screen SEO Tools

    12 Tools for YouTube Search Optimization

    April 12, 2021 •

    YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos, but it’s equally important to optimize them. Fortunately, there are tools to help. Here is a list of tools to optimize your video content on YouTube.

  • Illustration of gears with the letters SEO SEO Tools

    The SEO Benefits of Web Scraping

    April 6, 2021 •

    In "SEO for Google Shopping," I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with "scraping." But I didn't describe it further. In this post, I’ll explain scraping.

  • SEO How-to, Part 12- Technical Tools SEO Tools

    SEO How-to, Part 12: Technical Tools

    August 18, 2020 •

    Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th and last post in my “SEO How-to” series.

  • SEO- Search Console Is the Best Source of Keyword Data SEO Tools

    SEO: Search Console Is an Untapped Source of Keyword Data

    June 5, 2020 •

    Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.

  • Using Google Trends for Ecommerce SEO Tools

    Using Google Trends for Ecommerce

    July 23, 2019 •

    Google Trends reports the relative popularity of search terms across languages and regions. It's helpful for identifying when consumers start thinking about a product.

  • 15 SEO Plugins for WordPress SEO Tools

    15 SEO Plugins for WordPress

    June 24, 2019 •

    Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve specific search-related areas, such as site speed, tags, and image optimization. All of these tools are free, though several have premium versions as well.

  • SEO 9 Content Optimization Tools SEO Tools

    SEO: 9 Content Optimization Tools

    April 5, 2019 •

    Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers' words and phrases. These nine content optimization tools will take you from keyword research to written word to optimized copy.

  • SEO: 4 Tips from Lighthouse to Improve Site Speed SEO Tools

    SEO: Using Lighthouse to Improve Site Speed

    March 29, 2019 •

    Site speed is tricky for search engine optimization practitioners. It’s a ranking signal for Google and a key factor in a customer's experience. But few SEO pros have the development chops to improve speed. One option is to use Google's Lighthouse, a site auditing tool.

  • 3 Tools to Analyze Content for Marketing, SEO SEO Tools

    3 Tools to Analyze Content for Marketing, SEO

    November 14, 2018 •

    A successful content marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a content inventory. In each case, you begin by getting a list of all of the pages. Here are three of the best tools to generate that list.

  • Google SeSearch Console Is the Gateway to Google's SEO Dataarch Console Is the Gateway to SEO Data SEO Tools

    Search Console Is the Gateway to Google’s SEO Data

    July 27, 2018 •

    Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. If you want more information about your site’s natural search performance, Google gives it to you.

  • Indispensable SEO Tools, from Free to Expensive SEO Tools

    Indispensable SEO Tools, from Free to Expensive

    February 16, 2018 •

    Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. In this post, I'll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features

  • Optimizing Google Search Options for Android Apps SEO Tools

    Optimizing Google Search Options for Android Apps

    January 7, 2018 •

    Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first place to start is the Google Play Store, where Android users install apps. Google web search is another opportunity for app search, but most of the optimization focus should be on the Play Store itself.

  • Mobile-first SEO Makes Search Console More Important SEO Tools

    Mobile-first SEO Makes Search Console More Important

    October 6, 2017 •

    In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared ...

  • 13 Free Tools to Test Website Speed SEO Tools

    13 Free Tools to Test Website Speed

    January 30, 2017 •

    Regularly testing the speed of your website is a good way to catch bottlenecks and improve the experience of visitors. Here is a list of free tools to test websites. There ...

  • How to Perform Local SEO Analysis SEO Tools

    How to Perform a Local, Competitive SEO Analysis

    October 19, 2016 •

    Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and ...

  • SEO: 22 Tools, Tutorials for Bing SEO Tools

    SEO: 22 Tools, Tutorials for Bing

    April 24, 2016 •

    If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to ...

  • 26 Free SEO Tools for Merchants SEO Tools

    26 Free SEO Tools for Merchants

    March 6, 2016 •

    To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free. Here is a list of ...

  • For SEO Time Travel, Use Wayback Machine SEO Tools

    For SEO Time Travel, Use Wayback Machine

    February 21, 2016 •

    Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine ...

  • 6 Free Android Apps for SEO SEO Tools

    6 Free Android Apps for SEO

    January 8, 2016 •

    Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away ...

  • 10 Local SEO Tools for Small Businesses SEO Tools

    10 Local SEO Tools for Small Businesses

    July 20, 2015 •

    For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help ...

  • SEO Tools

    SEO: Google Analytics, Webmaster Tools Improve Search Rank

    May 14, 2015 •

    I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available for digital marketing analysis and are free for anyone to use.

  • SEO Tools

    SEO: Bing Webmaster Tools for the Other 20 Percent

    February 28, 2014 •

    Since Google is the largest search engine, its webmaster tools gets the lion’s share of attention. But depending on your industry and audience, Bing and Yahoo may drive around 20

  • SEO Tools

    Local SEO: 15 Marketing Activities that Improve Citations

    February 25, 2014 •

    Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...

  • SEO Tools

    Local SEO for Multiple-location Businesses

    February 10, 2014 •

    Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities.

  • SEO Tools

    My Favorite SEO Tools

    December 20, 2013 •

    Search marketers’ toolboxes differ based on the type of optimization in which they specialize and how comfortable they are with raw data versus ready-to-use graphs. Many helpful tools aren’t specifically made ...

  • SEO Tools

    SEO: Google Adds Manual Spam Actions to Webmaster Tools

    August 9, 2013 •

    Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google. Over the last couple of years, Google has slowly increased its communication to webmasters, with the goal of ...

  • SEO Tools

    12 Free Google SEO Tools

    June 13, 2012 •

    Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF. Here ...