Category

SEO Tools

Among the many tools for search engine optimization are platforms and apps that monitor competitors, identify keywords, analyze Google’s search result pages, review changes in organic rankings, evaluate backlink quality, and much more. Our coverage also recommends tools based on the experiences of our contributors.

SEO Tools
Google’s SITE Operator Is a Top SEO Tool

October 19, 2023 • Ann Smarty

Google's site: is a longstanding advanced search operator. It's handy for finding indexing errors, internal pages for linking and updating, and much more.
SEO Tools
4 Uses of Google’s URL Inspection Tool

October 5, 2023 • Ann Smarty

Search Console can identify non-indexed pages, duplicate content, crawl errors, and more.
SEO Tools
SEO Product Releases: July 2023

July 20, 2023 • Ann Smarty

There's no shortage of tools and platforms to help optimize a site for search engines. Here's our rundown of the latest releases.
SEO Tools
Tools for SEO Email Alerts

July 6, 2023 • Ann Smarty

Optimizing a site for search engines involves monitoring a lot of metrics. Configuring email alerts for changes in those metrics is a must.
SEO Tools
Search Console Integrations for Insights, Productivity

June 22, 2023 • Ann Smarty

Google Search Console is an essential tool for analyzing and improving organic rankings. These integrations allow easy access from browser, among other benefits.
SEO Tools
How to Track Competitors’ Traffic, Engagement, Backlinks

June 15, 2023 • Ann Smarty

Identifying organic-search competitors and their tactics is not easy. Here are three tools to help.
SEO Tools
ChatGPT Prompts for Text Analysis

May 28, 2023 • Ann Smarty

ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media.
SEO Tools
3 Tools to Analyze Traffic on Any Website

May 18, 2023 • Ann Smarty

Ahrefs, Semrush, and Similarweb are helpful tools for analyzing traffic on third-party websites. But the estimates are often inaccurate.
SEO Tools
How to Submit a Site, Location, Products to Google and Bing

May 3, 2023 • Ann Smarty

Certainly Google and Bing can find a web page on their own. But submitting sitemaps can expedite indexing. And product listings require submitting from merchants.
SEO Tools
3 Tools to Research Competitors’ Backlinks

April 27, 2023 • Ann Smarty

Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration.
SEO Tools
My Favorite ChatGPT Prompts for SEO

April 20, 2023 • Ann Smarty

ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites.
SEO Tools
The SEO Benefits of Broken Link Checkers

April 18, 2023 • Ann Smarty

Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key.
SEO Tools
7 ChatGPT Browser Extensions for SEO

March 28, 2023 • Ann Smarty

Innovative browser extensions can supercharge ChatGPT output. Here are seven for search engine optimization.
SEO Tools
3 Tools to Create SEO Content Briefs

March 14, 2023 • Ann Smarty

SEO content briefs can ensure an article is helpful to humans and optimized for search engines. Here are key elements of a brief and tools to help create it.
SEO Tools
ChatGPT for SEO Content

March 9, 2023 • Ann Smarty

ChatGPT can kick out endless content. Should search engine optimizers use it?
SEO Tools
Tools to Create, Optimize Meta Descriptions

February 16, 2023 • Ann Smarty

Meta descriptions do not influence organic rankings. But the descriptions appear in search snippets more often than not and thus impact clicks on organic listings.
SEO Tools
AI Won’t Kill SEO, but Plan Anyway

February 12, 2023 • Armando Roggio

AI-driven search is coming. Despite rampant speculation, it will not doom organic search traffic. It may even be an opportunity.
SEO Tools
5 Ways to Use ChatGPT for SEO

January 26, 2023 • Ann Smarty

Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
SEO Tools
Using Google Cache for SEO

January 19, 2023 • Ann Smarty

Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how.
SEO Tools
How to Use Web Crawlers for SEO

December 22, 2022 • Ann Smarty

Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
SEO Tools
3 Tools to Identify SEO Competitors

December 8, 2022 • Ann Smarty

Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
SEO Tools
SEO Tools for Assessing Used Domain Names

October 27, 2022 • Ann Smarty

Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history.
SEO Tools
AI-based Content Is the Next SEO Tool

October 25, 2022 • Armando Roggio

Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
SEO Tools
3 Tools to Build, Validate Schema Markup

October 20, 2022 • Ann Smarty

Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.
SEO Tools
5 Tools to Extract Data from Google’s SERPs

October 13, 2022 • Ann Smarty

An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
SEO Tools
6 Keyword Tools for Video SEO

August 4, 2022 • Ann Smarty

The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
SEO Tools
SEO: WordPress Plugins to Surface Older Posts

July 14, 2022 • Ann Smarty

Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
SEO Tools
5 Tools to Monitor Your SEO Competitors

July 7, 2022 • Ann Smarty

Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
SEO Tools
7 Free Chrome Extensions for SEO

June 30, 2022 • Ann Smarty

Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
SEO Tools
5 Rank Tracking Tools for Organic Search

June 16, 2022 • Ann Smarty

Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.

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