SEO Tools
Among the many tools for search engine optimization are platforms and apps that monitor competitors, identify keywords, analyze Google’s search result pages, review changes in organic rankings, evaluate backlink quality, and much more. Our coverage also recommends tools based on the experiences of our contributors.
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SEO Tools
5 Ways to Use ChatGPT for SEO
January 26, 2023 • Ann Smarty
Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles.
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SEO Tools
Using Google Cache for SEO
January 19, 2023 • Ann Smarty
Google cache is a repository of billions of archived web pages. Analyzing a page's cache version can help optimize it for organic rankings. Here's how.
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SEO Tools
How to Use Web Crawlers for SEO
December 22, 2022 • Ann Smarty
Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.
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SEO Tools
3 Tools to Identify SEO Competitors
December 8, 2022 • Ann Smarty
Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.
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SEO Tools
SEO Tools for Assessing Used Domain Names
October 27, 2022 • Ann Smarty
Buying a second-hand domain name can be risky for SEO. Here are three tools to uncover a domain's history.
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SEO Tools
AI-based Content Is the Next SEO Tool
October 25, 2022 • Armando Roggio
Over time, SEO practitioners and content marketers will likely need artificial intelligence to keep up in the organic-search arms race. We explain in this must-read piece.
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SEO Tools
3 Tools to Build, Validate Schema Markup
October 20, 2022 • Ann Smarty
Structured data markup from Schema.org is the de-facto industry standard — and increasingly important to Google. Here are tools for implementing, testing, and improving.
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SEO Tools
5 Tools to Extract Data from Google’s SERPs
October 13, 2022 • Ann Smarty
An analysis of Google's search results can offer insights as to why one page ranks above another. Here are handy tools for that task.
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SEO Tools
6 Keyword Tools for Video SEO
August 4, 2022 • Ann Smarty
The intent of consumers searching for videos often differs from searches of other content types. Ecommerce merchants should optimize for both. We explain.
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SEO Tools
SEO: WordPress Plugins to Surface Older Posts
July 14, 2022 • Ann Smarty
Posts in an active blog fade into the archives. The result is no internal links from new content — and less visibility. Here's how WordPress owners can keep older content prominent.
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SEO Tools
5 Tools to Monitor Your SEO Competitors
July 7, 2022 • Ann Smarty
Looking to monitor your organic search competitors? Here are five handy (and affordable) tools to track rankings, content updates, links, and more.
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SEO Tools
7 Free Chrome Extensions for SEO
June 30, 2022 • Ann Smarty
Chrome extensions can streamline keyword research, analytics tracking, competitor analysis, and more. Contributor Ann Smarty lists her seven favorite Chrome extensions for SEO.
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SEO Tools
5 Rank Tracking Tools for Organic Search
June 16, 2022 • Ann Smarty
Monitoring rankings remains the best way to track organic search performance. In this piece, we list five helpful tools to track your site's positions and your competitors'.
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SEO Tools
My 5 Favorite SEO Newsletters
June 9, 2022 • Ann Smarty
Staying informed on the latest search engine optimization tactics doesn't have to take a lot of time. Here are five newsletters that will keep you updated quickly and succinctly.
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SEO Tools
SeoProfy Founder: Study Competitors to Improve Rankings
June 7, 2022 • Kerry Murdock
The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.
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SEO Tools
Local SEO: 9 Free Tools
June 2, 2022 • Ann Smarty
Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.
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SEO Tools
3 Keyword Tools for Search Intent
May 12, 2022 • Ann Smarty
Optimizing content for organic rankings requires knowing how Google will interpret searchers' intent — informational, commercial, or navigational.
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SEO Tools
Free SEO Tools for Do-it-yourself Analysis
May 5, 2022 • Ann Smarty
The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
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SEO Tools
SEO: How to Super Search with Advanced Operators
April 21, 2022 • Ann Smarty
Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
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SEO Tools
SEO: Using Wayback Machine, Google Cache
April 14, 2022 • Ann Smarty
Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
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SEO Tools
How to Diagnose Organic Traffic Losses Using Search Console
March 17, 2022 • Ann Smarty
Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.
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SEO Tools
How Google Trends Improves SEO
March 3, 2022 • Ann Smarty
Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
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SEO Tools
SEO Tools from Google and Bing
February 17, 2022 • Ann Smarty
Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
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SEO Tools
My Favorite SEO Keyword Tools
February 3, 2022 • Ann Smarty
Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
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SEO Tools
SEO: 6 Critical Search Console Reports
January 20, 2022 • Ann Smarty
Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
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SEO Tools
3 Ways Google’s Search Console Improves Organic Clicks
November 25, 2021 • Ann Smarty
Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
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SEO Tools
16 Tools to Manage Your Reputation
July 20, 2021 • Sig Ueland
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
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SEO Tools
12 Tools for YouTube Search Optimization
April 12, 2021 • Sig Ueland
YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos, but it’s equally important to optimize them. Fortunately, there are tools to help. Here is a list of tools to optimize your video content on YouTube.
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SEO Tools
The SEO Benefits of Web Scraping
April 6, 2021 • Bill Sebald
In "SEO for Google Shopping," I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with "scraping." But I didn't describe it further. In this post, I’ll explain scraping.
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SEO Tools
SEO How-to, Part 12: Technical Tools
August 18, 2020 • Jill Kocher Brown
Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th and last post in my “SEO How-to” series.