SEO Tools
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SEO Tools
Search Console Is the Gateway to Google’s SEO Data
July 27, 2018 • Jill Kocher Brown
Search Console is Google’s way of communicating with webmasters and search engine optimization professionals about the status of their site within its search results. If you want more information about your site’s natural search performance, Google gives it to you.
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SEO Tools
Indispensable SEO Tools, from Free to Expensive
February 16, 2018 • Jill Kocher Brown
Search engine optimization is rooted in data: technical data, analytical data, and contextual data. The tools you use to access that data fuel your ability to make smart SEO decisions, to keep your performance moving in the right direction. In this post, I'll recommend SEO tools in eight categories. Some of the tools are free or low cost. Others are more expensive, with many more features
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SEO Tools
Optimizing Google Search Options for Android Apps
January 7, 2018 • Jill Kocher Brown
Apps for iOS and Android mobile devices represent a chance to sell to captive prospects — if they can find your app to download in the first place. The first place to start is the Google Play Store, where Android users install apps. Google web search is another opportunity for app search, but most of the optimization focus should be on the Play Store itself.
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SEO Tools
Mobile-first SEO Makes Search Console More Important
October 6, 2017 • Jill Kocher Brown
In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index, the algorithm update that will flip the importance of desktop sites compared ...
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SEO Tools
13 Free Tools to Test Website Speed
January 30, 2017 • Sig Ueland
Regularly testing the speed of your website is a good way to catch bottlenecks and improve the experience of visitors. Here is a list of free tools to test websites. There ...
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SEO Tools
How to Perform a Local, Competitive SEO Analysis
October 19, 2016 • Bill Hartzer
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and ...
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SEO Tools
SEO: 22 Tools, Tutorials for Bing
April 24, 2016 • Sig Ueland
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to ...
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SEO Tools
26 Free SEO Tools for Merchants
March 6, 2016 • Sig Ueland
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free. Here is a list of ...
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SEO Tools
For SEO Time Travel, Use Wayback Machine
February 21, 2016 • Jill Kocher Brown
Which pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine ...
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SEO Tools
6 Free Android Apps for SEO
January 8, 2016 • Jill Kocher Brown
Put your Android phone to work for search engine optimization. These free Android apps will help you monitor your SEO performance and add critical insights in meetings, when you’re away ...
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SEO Tools
10 Local SEO Tools for Small Businesses
July 20, 2015 • Sig Ueland
For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact details and customer reviews, help ...
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SEO Tools
SEO: Google Analytics, Webmaster Tools Improve Search Rank
May 14, 2015 • Nick Mouledous
I often reference both Google Analytics and Webmaster Tools when writing about SEO for small business owners. These are the two most important resources available for digital marketing analysis and are free for anyone to use.
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SEO Tools
10 Sites to Learn SEO
August 31, 2014 • Sig Ueland
Developing your search engine optimization skills can seem intimidating. However, there are some excellent online resources to learn the basics, formulate strategies and launch your SEO campaign. Here is a list ...
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SEO Tools
SEO: Bing Webmaster Tools for the Other 20 Percent
February 28, 2014 • Jill Kocher Brown
Since Google is the largest search engine, its webmaster tools gets the lion’s share of attention. But depending on your industry and audience, Bing and Yahoo may drive around 20
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SEO Tools
Local SEO: 15 Marketing Activities that Improve Citations
February 25, 2014 • Kunle Campbell
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
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SEO Tools
Local SEO for Multiple-location Businesses
February 10, 2014 • Dustin Christensen
Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities.
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SEO Tools
My Favorite SEO Tools
December 20, 2013 • Jill Kocher Brown
Search marketers’ toolboxes differ based on the type of optimization in which they specialize and how comfortable they are with raw data versus ready-to-use graphs. Many helpful tools aren’t specifically made ...
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SEO Tools
SEO: Google Adds Manual Spam Actions to Webmaster Tools
August 9, 2013 • Jill Kocher Brown
Google Webmaster Tools launched its new manual spam actions feature yesterday, enabling verified site owners to check whether their site has been manually penalized by Google. Over the last couple of years, Google has slowly increased its communication to webmasters, with the goal of ...
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SEO Tools
12 Free Google SEO Tools
June 13, 2012 • Sig Ueland
Before you spend any money on a search-engine-optimization campaign for your website, take advantage of Google’s free tools to optimize your site and increase its PageRank. And if you are just starting out with SEO, check out Google’s Search Engine Optimization Starter Guide PDF. Here ...
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SEO Tools
Top 5 Reasons to Use Google Webmaster Tools
March 16, 2012 • Jill Kocher Brown
There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from no other source, data every ecommerce...
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SEO Tools
8 Tutorials for SEO Beginners
December 22, 2011 • Sig Ueland
Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple idea, putting SEO concepts to work can seem daunting ...
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SEO Tools
5 Conversion Tools for SEO and Beyond
November 29, 2011 • Jill Kocher Brown
The quickest path to earning more from an ecommerce site's organic search traffic is to convert more consumers who already go there. I addressed that topic previously, at "SEO: Convert More Before Driving More." Many SEO strategies focus on driving more visitors. But what use is driv...
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SEO Tools
Google Product Search: Creating a Data Feed
March 17, 2010 • Bill Hartzer
Editor's Note: This is our monthly installment of "Everything Google," a feature on products and services from Google that can help ecommerce merchants. The author is Bill Hartzer, the owner of BillHartzer.com, a SEO, pay-per-click and ecommerce consulting firm in Dallas. Google Produ...
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SEO Tools
How to Remove a Web Page From Google
February 24, 2010 • Bill Hartzer
Editor’s Note: is a contributor to Practical eCommerce and manager of search engine optimization and social media marketing with VizionInteractive, a Dallas-based online marketing firm. Hartzer wrote the article, below, which first appeared in that company’s blog. This search engine ...
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SEO Tools
Ecommerce Know-How: Optimizing Your Site for Microsoft Bing
September 22, 2009 • Armando Roggio
The Microsoft, Yahoo! search deal announced in July still faces legal hurdles, but as more details have become available, it is clear that the companies' combined search share has—for the first time in perhaps a decade—created some real competition for Google. Depending on which poll o...
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SEO Tools
SEO: Where Is Blended Search for Ecommerce Queries?
June 17, 2009 • Jill Kocher Brown
When the concept of blended search was introduced, the search engine optimization (SEO) industry and ecommerce retailers got very excited. By optimizing the images and video content that many sites already produce, search engines were adding visually appealing content to the standard 10...
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SEO Tools
SEO: “Speak” to the Search Engine Spiders
May 19, 2009 • Jill Kocher Brown
Search engines are like translators. With no more than a couple of words entered into the search box, they attempt to translate a word or phrase into the searcher’s meaning or intent and compare it to the millions of potential matches in their indices. But the less understood and even...
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SEO Tools
SEO: Try Surfing Like a Search Engine Spider
April 15, 2009 • Jill Kocher Brown
I’m a visual learner. I need to see and interact with things to understand them. It therefore helps me to mimic the behavior of search engine spiders when I’m digging into a site for the first time to review its search engine optimization issues. I like to think of it as “being the bot....
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SEO Tools
Measuring SEO Performance
March 17, 2009 • Jill Kocher Brown
Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages. “Backlink” measurements will show the number of internal and external links that point to you...
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SEO Tools
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
November 25, 2008 • Armando Roggio
Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their pay-per-click advertising and search engine optimization. Like it or not, many online retailers depend on pay-per-click (PPC) advertising and search engi...
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