Holiday Selling Archives

Holiday Tips for 2010, Part 1

July 29, 2010 • PEC Staff

The 2010 holiday season is nearly here. With that in mind, Practical eCommerce will publish a few good holiday-selling tips each week. Our first installment, provided by experienced ecommerce professionals, is below. Create Holiday Landing Pages Create custom landing pages for your em...

Conversion

Gearing Up for the 2010 Holiday Season

July 21, 2010 • PEC Staff

If you haven’t started thinking about the 2010 holiday season, now is the time. The economy is still shaky, customers remain fickle, and if you’re not prepared you could miss out on the most important shopping season of the year. Thanks to technological advances, we now have more info...

Conversion

Ecommerce Know-How: Think Negative to Realize Positive Holiday Sales Growth

December 2, 2009 • Kevin Patrick Allen

Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same period in 2008. The studies from comScore, an online tracking firm, and Forrester Research, indicate the economic climate is improvin...

SEO

SEO Report Card: WisconsinMade.com Needs Quick Tweaks for the Holidays

November 10, 2009 • Stephan Spencer

As we enter into the holiday shopping season, it's all hands on deck for merchants selling gift baskets. The Wisconsin specialist e-tailer Wisconsin Made is no exception. The challenge is to make an impact in what little time is left in the year. Search engine optimization (SEO) isn't i...

Conversion

Holiday Sales: Four Ways to Capture the Budget-driven Consumer

October 28, 2009 • Lisa Wehr

The marketplace has been changed by the recession. Consumers have become increasingly frugal and they're probing for the best deals they can find. Ecommerce merchants need to adjust accordingly. Retail sales took a hit in 2008, even though online traffic rose 10 percent. That's presum...

Conversion

Holiday Sales: Three Tips to Turn Browsers into Buyers

October 6, 2009 • Lisa Wehr

The holiday shopping season is upon us. Based on a 2008 study of more than 1.5 million people who used the Internet for holiday shopping, we found that the first week of October marks the start of the shopping season. That means it’s time to make your keyword list for both organic searc...

Business > Merchant Voice

Prioritizing for the Holidays

September 1, 2009 • Ken Kikkawa

I'm a merchant at heart. I love merchandise. It probably goes back to over 20 years ago when I was an assistant buyer for May Company department stores. Part of our responsibility was to work out in the stores during sale periods in November and December. It gave me a chance to get ...

Conversion

Holiday Marketing: What About “Talk Like a Pirate” Day?

February 25, 2009 • Michael Stearns

If you think holiday marketing begins on Halloween and ends on New Year’s Day, think again. The prime holiday marketing season actually begins on January 1st, and doesn’t stop. For a retailer, gift-giving occasions throughout the year shouldn’t be overlooked. There’s Easter, St. Patrick...

Conversion

Holiday Sales: Make Your List, Check It Twice

October 29, 2007 • PEC Staff

1. Target The Right Buyers Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most e-tailers, through trial and error, get in a rut of going wit...

Business

Holiday Book Ideas For Etailers

October 7, 2007 • PEC Staff

As the holiday season draws near, it seems a fitting time to share some book ideas — ones for your own reading pleasure or as gifts for your favorite etailer. While there wasn’t any scientific method for choosing these books, they all share some important qualities. I’ve enjoyed readin...

Conversion

Is Your Website Ready For The Holiday Shopping Season?

June 6, 2007 • Pamela Hazelton

Anyone’s who has talked with me for any given amount of time will tell you I’m adamant about testing sites for security and navigation. Summer is the perfect time to plot out upcoming holiday season sales campaigns, and it’s also the time to make sure things are running smoothly. With a...

Customer Retention

Selling After Dec. 25

December 1, 2006 • Pamela Hazelton

For the majority of online stores, the holiday shopping season is what makes an entire year’s worth of work pay off. With the bulk of shopping taking place the first two weeks of December, it’s typically considered the highest grossing month of the year. That may be so, but the normal s...