Ecommerce Know-How: Think Negative to Realize Positive Holiday Sales Growth
December 2, 2009 • Kevin Patrick Allen
Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same period in 2008. The studies from comScore, an online tracking firm, and Forrester Research, indicate the economic climate is improvin...
SEO Report Card: WisconsinMade.com Needs Quick Tweaks for the Holidays
November 10, 2009 • Stephan Spencer
As we enter into the holiday shopping season, it's all hands on deck for merchants selling gift baskets. The Wisconsin specialist e-tailer Wisconsin Made is no exception. The challenge is to make an impact in what little time is left in the year. Search engine optimization (SEO) isn't i...
Holiday Sales: Four Ways to Capture the Budget-driven Consumer
October 28, 2009 • Lisa Wehr
The marketplace has been changed by the recession. Consumers have become increasingly frugal and they're probing for the best deals they can find. Ecommerce merchants need to adjust accordingly. Retail sales took a hit in 2008, even though online traffic rose 10 percent. That's presum...
Holiday Sales: Three Tips to Turn Browsers into Buyers
October 6, 2009 • Lisa Wehr
The holiday shopping season is upon us. Based on a 2008 study of more than 1.5 million people who used the Internet for holiday shopping, we found that the first week of October marks the start of the shopping season. That means it’s time to make your keyword list for both organic searc...
Prioritizing for the Holidays
September 1, 2009 • Ken Kikkawa
I'm a merchant at heart. I love merchandise. It probably goes back to over 20 years ago when I was an assistant buyer for May Company department stores. Part of our responsibility was to work out in the stores during sale periods in November and December. It gave me a chance to get ...
Holiday Marketing: What About “Talk Like a Pirate” Day?
February 25, 2009 • Michael Stearns
If you think holiday marketing begins on Halloween and ends on New Year’s Day, think again. The prime holiday marketing season actually begins on January 1st, and doesn’t stop. For a retailer, gift-giving occasions throughout the year shouldn’t be overlooked. There’s Easter, St. Patrick...
Holiday Sales: Make Your List, Check It Twice
October 29, 2007 • PEC Staff
1. Target The Right Buyers Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most e-tailers, through trial and error, get in a rut of going wit...
Holiday Book Ideas For Etailers
October 7, 2007 • PEC Staff
As the holiday season draws near, it seems a fitting time to share some book ideas — ones for your own reading pleasure or as gifts for your favorite etailer. While there wasn’t any scientific method for choosing these books, they all share some important qualities. I’ve enjoyed readin...
Is Your Website Ready For The Holiday Shopping Season?
June 6, 2007 • Pamela Hazelton
Anyone’s who has talked with me for any given amount of time will tell you I’m adamant about testing sites for security and navigation. Summer is the perfect time to plot out upcoming holiday season sales campaigns, and it’s also the time to make sure things are running smoothly. With a...
Selling After Dec. 25
December 1, 2006 • Pamela Hazelton
For the majority of online stores, the holiday shopping season is what makes an entire year’s worth of work pay off. With the bulk of shopping taking place the first two weeks of December, it’s typically considered the highest grossing month of the year. That may be so, but the normal s...