Holiday Selling

  • Business

    Holiday Book Ideas For Etailers

    October 7, 2007 •

    As the holiday season draws near, it seems a fitting time to share some book ideas — ones for your own reading pleasure or as gifts for your favorite etailer. While there wasn’t any scientific method for choosing these books, they all share some important qualities. I’ve enjoyed readin...

  • Conversion

    Is Your Website Ready For The Holiday Shopping Season?

    June 6, 2007 •

    Anyone’s who has talked with me for any given amount of time will tell you I’m adamant about testing sites for security and navigation. Summer is the perfect time to plot out upcoming holiday season sales campaigns, and it’s also the time to make sure things are running smoothly. With a...

  • Customer Retention

    Selling After Dec. 25

    December 1, 2006 •

    For the majority of online stores, the holiday shopping season is what makes an entire year’s worth of work pay off. With the bulk of shopping taking place the first two weeks of December, it’s typically considered the highest grossing month of the year. That may be so, but the normal s...