Holiday Selling
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Business
Big Data’s Impact on 2013 Holiday Sales
January 2, 2014 • Gagan Mehra
The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the biggest online shopping day in ...
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Finance
Ecommerce Strong on Black Friday, Cyber Monday
December 10, 2013 • Marcia Kaplan
The much anticipated Black Friday and Cyber Monday shopping extravaganza showed mixed results with online sales outpacing disappointing brick-and-mortar results. Brick-and-mortar Sales Brick-and-mortar retail sales on Black Friday were disappointing. The tactic ...
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Business
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Merchant Voice
What can online retailers learn from the Black Friday frenzy?
December 9, 2013 • David Sasson
Every year I make a trip to at least one store during the crazy first hours of Black Friday. I consider this a pilgrimage of sorts. As online retailers we ...
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Email Marketing
5 Examples of Email Marketing on Cyber Monday
December 3, 2013 • Armando Roggio
Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
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Social Media
7 Ways to Make Holiday Sales More ‘Pinteresting’
November 20, 2013 • Paul Chaney
The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,
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Marketing & Advertising
9 Holiday Retail Marketing Campaigns
November 18, 2013 • Sig Ueland
The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now have many ways to engage customers ...
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Staffing
How to Hire Holiday Ecommerce Help
November 15, 2013 • Armando Roggio
Booming holiday sales require online retailers to pack and ship more orders, respond to more chat sessions, emails and calls, and closely manage marketing campaigns like pay-per-click advertising or promotional ...
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Marketing & Advertising
6 Ways to Capture Cyber Monday Sales
November 12, 2013 • Armando Roggio
Cyber Monday ecommerce sales are expected to reach $2.2 billion this year, according to a new report, making the Monday after Thanksgiving one of the most important days of the ...
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Social Media
5 Holiday Social Media Tips for Ecommerce Merchants
November 7, 2013 • Armando Roggio
Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013’s Christmas shoppers find and buy presents on the Internet and in store, potentially making ...
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SEO
Quick SEO Tips to Boost Holiday Sales
November 4, 2013 • Jill Kocher Brown
The holiday selling season is in full swing. If your natural search visits and sales are falling short of your goals, try these quick search-engine-optimization tips to give them a ...
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Business
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Merchant Voice
Preparing for the holidays
October 31, 2013 • David Sasson
Consumers always seem to stress about the holiday season. They think about all they have to do in order to have a “good showing.” They need to buy all their ...
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Schools & Resources
12 New Ecommerce Books for the Holidays
October 21, 2013 • Sig Ueland
With the holidays around the corner, it’s time to browse the new ecommerce books. I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business &
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Analytics & Data
Holiday Analytics: 13 Tips to Prepare your Ecommerce Site
September 25, 2013 • Feras Alhlou
The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on ...
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Email Marketing
Email Marketing for the Holidays, Part 2: Implementation
September 17, 2013 • Carolyn Nye
Editor’s Note: This is “Part 2” of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays,
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Marketing & Advertising
Holiday Ecommerce Promotions to Prepare in September
September 16, 2013 • Dale Traxler
In “2013 Holiday Ecommerce Preparedness Checklist,” we addressed tasks to do now for the holiday rush. This article adds a few ideas that are more customer and marketing centric. Create New ...
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Marketing & Advertising
6 Ecommerce Predictions for the 2013 Holidays
September 12, 2013 • Armando Roggio
U.S. online sales are expected to exceed $61 billion in November and December, making the holiday shopping season vital to small and mid-sized retailers. Six trends — ecommerce growth, mobile sales,
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Cross-border Selling
6 Tips for Selling on Marketplaces this Holiday Season
September 5, 2013 • Armando Roggio
Marketplaces like eBay, Rakuten, and Amazon attract millions of eager shoppers during the holiday season. Online retailers, even small ones, can post products to these marketplaces and earn many additional ...
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Marketing & Advertising
2013 Holiday Ecommerce Preparedness Checklist
August 29, 2013 • Armando Roggio
Online Christmas sales should top $50 billion in the United States in 2013, according to some estimates. To get your store’s fair share, be certain that your ecommerce website is ...
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Email Marketing
Email Marketing for the Holidays, Part 1: Preparation
August 26, 2013 • Carolyn Nye
Editor’s Note: This is “Part 1” of a two-part series on using email for holiday marketing. “Part 2: Implementation” we published subsequently. Ecommerce merchants are increasingly promoting holiday-specific products earlier, to ...
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Marketing & Advertising
Prepare in August for Holiday Ecommerce Sales
August 7, 2013 • Dale Traxler
As we approach the end of summer, ecommerce merchants should start preparing for the fall selling season. It's time to identify new products, inventory and supplier issues, and pricing competition. Importantly, start planning seasonal promotions: Labor Day, Halloween, Veterans Day, Than...
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Google Ads
5 Pay-per-click Holiday Tasks to Do Now
August 6, 2013 • Matthew Umbro
The beginning of the holiday season is right around the corner. It is often the busiest and most profitable period of the year for ecommerce merchants. Now is the time to plan your holiday pay-per-click advertising campaigns. There are many pay-per-click initiatives that merchants can...
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Business
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Merchant Voice
7 ways to increase newsletter sign-ups before the holidays
August 2, 2013 • Elizabeth Hollingsworth
Less than five months to Christmas Day, now is the time you should be growing your newsletter database as fast and effectively as possible. I just signed up - or attempted to sign up - to 14 online gift retailers' newsletters and here is what I'd suggest. 1. Put your newsletter sign-u...
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Email Marketing
Email, Mobile, On-site Driving 2012 Holiday Sales
December 6, 2012 • Armando Roggio
Retail holiday sales for 2012 from the first of November through Cyber Monday rose 16 percent year over year to more than $16.3 billion. Email marketing, mobile shopping, and on-site promotions have all played an important role in online sales. The 16 percent boost in early holiday ret...
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Finance
Analyzing Black Friday, Cyber Monday, and Overall Retail Sales
December 3, 2012 • Marcia Kaplan
Cyber Monday online sales reached $1.47 billion, up 17 percent over last year, representing the heaviest online spending day in history, according to digital tracking firm comScore, which also reported that Black Friday sales reached $1.04 billion, besting last year's amount by 28 perce...
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Schools & Resources
16 New Ecommerce Books for the 2012 Holidays
December 3, 2012 • Sig Ueland
Here are new ecommerce and Internet-marketing books for winter 2012. There are new titles on social media, conversion optimization, entrepreneurship, email marketing, and content creation. I compiled this record using Amazon’s "Books" category. I selected “Browse Subjects” and chose th...
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Design & Development
Mobile Devices Capture Increasing Share of Holiday Shopping
November 29, 2012 • Marcia Kaplan
While overall online commerce showed impressive gains over last year's Black Friday/Cyber Monday holiday, the real standout this year was mobile commerce. Compared with the same period in 2011, mobile grabbed a much larger share of both shopping and actual purchases. According to IBM’...
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Google Ads
7 Last Minute Holiday Marketing Improvements
November 28, 2012 • Scott Smigler
Christmas is less than five weeks away. Here are seven last-minute holiday marketing improvements you can make to maximize sales. 1. Shop Your Site from Mobile Devices Smartphone and tablet users accounted ...
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Shipping & Fulfillment
3 Tips for Holiday Returns and Exchanges
November 28, 2012 • Armando Roggio
When the giddy days of holiday sales end, online retailers frequently need to deal with the inevitable returns and exchanges barrage. But when customer contacts are seen as opportunities, even returns can be a tool to improve an ecommerce business. Online returns and exchanges are a po...
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Finance
Third-Quarter Ecommerce Results Bode Well for the 2012 Holiday Season
November 15, 2012 • Marcia Kaplan
The growth in online purchasing continues. In a survey of 1,989 online consumers conducted during the last week of October, digital-tracking firm comScore found that In Q3 2012, online sales grew 15 percent over the same period last year, compared with a two percent year-over-year growt...
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Email Marketing
Email Marketing: Planning Your Holiday Calendar
November 12, 2012 • Armando Roggio
Email marketing is a powerful driver of holiday sales. But haphazardly sending emails is not the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example holiday em...
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