Holiday Selling
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Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce
October 29, 2014 • Paul Chaney
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
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Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing
October 22, 2014 • Paul Chaney
The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
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Payments
Review Credit Card Processing in October, before Holidays
October 16, 2014 • Phil Hinke
All ecommerce merchants should take the time to review their processing statements this month before the holiday shopping season begins. Merchants need to check for the following items, and correct ...
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Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014
September 15, 2014 • Armando Roggio
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
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Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist
September 3, 2014 • Armando Roggio
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
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Influencers & Affiliates
Affiliate Marketing: Holiday Action Items
August 26, 2014 • Carolyn Kmet
Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences. Many affiliates step up their ...
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Business
4 Predictions for the 2014 Holiday Shopping Season
August 20, 2014 • Armando Roggio
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and mid-sized online retailers look forward ...
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Business
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Merchant Voice
Preparing for the 2014 holiday season
July 13, 2014 • David Sasson
Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season only after Thanksgiving. But for ...
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Social Media
6 Ways to Use a Facebook Page for Year-round Holidays
January 22, 2014 • Paul Chaney
Just because Christmas and New Years have passed does not mean the holidays are over. Even though they pale in comparison to the Christmas season in terms of retail sales, holidays ...
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Business
Big Data’s Impact on 2013 Holiday Sales
January 2, 2014 • Gagan Mehra
The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the biggest online shopping day in ...
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Finance
Ecommerce Strong on Black Friday, Cyber Monday
December 10, 2013 • Marcia Kaplan
The much anticipated Black Friday and Cyber Monday shopping extravaganza showed mixed results with online sales outpacing disappointing brick-and-mortar results. Brick-and-mortar Sales Brick-and-mortar retail sales on Black Friday were disappointing. The tactic ...
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Business
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Merchant Voice
What can online retailers learn from the Black Friday frenzy?
December 9, 2013 • David Sasson
Every year I make a trip to at least one store during the crazy first hours of Black Friday. I consider this a pilgrimage of sorts. As online retailers we ...
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Email Marketing
5 Examples of Email Marketing on Cyber Monday
December 3, 2013 • Armando Roggio
Online sales soared on Cyber Monday, totaling about $2.29 billion in the United States, up approximately 16 percent, according to an Adobe report. Email promotions likely played a role in ...
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Social Media
7 Ways to Make Holiday Sales More ‘Pinteresting’
November 20, 2013 • Paul Chaney
The holiday season is upon us and merchants are looking for innovative ways to market their products. Pinterest is one of those ways. Its emphasis on the use of visual imagery,
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Marketing & Advertising
9 Holiday Retail Marketing Campaigns
November 18, 2013 • Sig Ueland
The holiday season is here, and so are the holiday marketing campaigns. And thanks to social media and some creative online applications, companies now have many ways to engage customers ...
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Staffing
How to Hire Holiday Ecommerce Help
November 15, 2013 • Armando Roggio
Booming holiday sales require online retailers to pack and ship more orders, respond to more chat sessions, emails and calls, and closely manage marketing campaigns like pay-per-click advertising or promotional ...
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Marketing & Advertising
6 Ways to Capture Cyber Monday Sales
November 12, 2013 • Armando Roggio
Cyber Monday ecommerce sales are expected to reach $2.2 billion this year, according to a new report, making the Monday after Thanksgiving one of the most important days of the ...
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Social Media
5 Holiday Social Media Tips for Ecommerce Merchants
November 7, 2013 • Armando Roggio
Facebook, Twitter, Pinterest, and other social media sites may play an important role in how 2013’s Christmas shoppers find and buy presents on the Internet and in store, potentially making ...
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SEO
Quick SEO Tips to Boost Holiday Sales
November 4, 2013 • Jill Kocher Brown
The holiday selling season is in full swing. If your natural search visits and sales are falling short of your goals, try these quick search-engine-optimization tips to give them a ...
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Business
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Merchant Voice
Preparing for the holidays
October 31, 2013 • David Sasson
Consumers always seem to stress about the holiday season. They think about all they have to do in order to have a “good showing.” They need to buy all their ...
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Schools & Resources
12 New Ecommerce Books for the Holidays
October 21, 2013 • Sig Ueland
With the holidays around the corner, it’s time to browse the new ecommerce books. I compiled this list using Amazon’s “Books” category. I selected “Browse Subjects” and chose the “Business &
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Analytics & Data
Holiday Analytics: 13 Tips to Prepare your Ecommerce Site
September 25, 2013 • Feras Alhlou
The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on ...
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Email Marketing
Email Marketing for the Holidays, Part 2: Implementation
September 17, 2013 • Carolyn Nye
Editor’s Note: This is “Part 2” of a two-part series on email marketing for the upcoming holiday selling season. “Part 1: Preparation” we published earlier. In “Email Marketing for the Holidays,
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Marketing & Advertising
Holiday Ecommerce Promotions to Prepare in September
September 16, 2013 • Dale Traxler
In “2013 Holiday Ecommerce Preparedness Checklist,” we addressed tasks to do now for the holiday rush. This article adds a few ideas that are more customer and marketing centric. Create New ...
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Marketing & Advertising
6 Ecommerce Predictions for the 2013 Holidays
September 12, 2013 • Armando Roggio
U.S. online sales are expected to exceed $61 billion in November and December, making the holiday shopping season vital to small and mid-sized retailers. Six trends — ecommerce growth, mobile sales,
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Cross-border Selling
6 Tips for Selling on Marketplaces this Holiday Season
September 5, 2013 • Armando Roggio
Marketplaces like eBay, Rakuten, and Amazon attract millions of eager shoppers during the holiday season. Online retailers, even small ones, can post products to these marketplaces and earn many additional ...
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Marketing & Advertising
2013 Holiday Ecommerce Preparedness Checklist
August 29, 2013 • Armando Roggio
Online Christmas sales should top $50 billion in the United States in 2013, according to some estimates. To get your store’s fair share, be certain that your ecommerce website is ...
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Email Marketing
Email Marketing for the Holidays, Part 1: Preparation
August 26, 2013 • Carolyn Nye
Editor’s Note: This is “Part 1” of a two-part series on using email for holiday marketing. “Part 2: Implementation” we published subsequently. Ecommerce merchants are increasingly promoting holiday-specific products earlier, to ...
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Marketing & Advertising
Prepare in August for Holiday Ecommerce Sales
August 7, 2013 • Dale Traxler
As we approach the end of summer, ecommerce merchants should start preparing for the fall selling season. It's time to identify new products, inventory and supplier issues, and pricing competition. Importantly, start planning seasonal promotions: Labor Day, Halloween, Veterans Day, Than...
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Google Ads
5 Pay-per-click Holiday Tasks to Do Now
August 6, 2013 • Matthew Umbro
The beginning of the holiday season is right around the corner. It is often the busiest and most profitable period of the year for ecommerce merchants. Now is the time to plan your holiday pay-per-click advertising campaigns. There are many pay-per-click initiatives that merchants can...