Holiday Selling
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Product Pages
7 Tweaks to Increase Holiday Shopping Conversions
November 9, 2015 • Pamela Hazelton
Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
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Conversion
Promo Codes: Discounts vs. Benefits, for Ecommerce
October 23, 2015 • Abhi Jadhav
Shoppers will be looking for discounts on holiday items in the next few weeks. If designed right, a promo code can offer the discounts shoppers seek, and help merchants increase ...
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Business
3 Holiday KPIs for Your Ecommerce Store
October 22, 2015 • Armando Roggio
Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season. “Really there are three things a retailer has to do,” said ...
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Shipping & Fulfillment
Published Shipping Policies Can Protect Merchants
October 15, 2015 • Elizabeth Lewis
As we head into the holiday season, shipping of products goes into high gear. Ecommerce merchants must make sure that they have updated their shipping policies prior to Black Friday ...
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Design & Development
4 Ways to Improve Ecommerce Security for the Holidays
October 13, 2015 • Armando Roggio
Site security is an important part of running an online retail business. Before the holiday shopping season arrives and your online store experiences increased traffic, it is important to check ...
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Payments
Check Credit Card Processing Rates before Holiday Rush
October 2, 2015 • Phil Hinke
Sales over the next three months will be crucial to the profitability of many ecommerce merchants. Credit card processing costs over this timeframe will affect profitability, too. This article is ...
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Shipping & Fulfillment
Holiday Checklist for Ecommerce Operations
October 1, 2015 • Michael Manzione
We’re fast approaching the time of year that typically accounts for more than 20 percent of annual retail sales. It usually defines whether a company is profitable or not. Communication, organization,
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Influencers & Affiliates
5 Pointers to Help Affiliates with Holiday Selling
September 29, 2015 • Carolyn Kmet
As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time to also start preparing your ...
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Email Marketing
Holiday Email Marketing: 3 Ways to Save Time
September 24, 2015 • Carolyn Nye
The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
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Marketing & Advertising
4 Predictions for 2015 Holiday Shopping Season
September 23, 2015 • Armando Roggio
Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of ...
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Amazon & Marketplaces
7 Overlooked Holiday Tactics for Amazon Sellers
September 15, 2015 • James Thomson
For many ecommerce merchants, the holiday shopping season is the busiest, most critical time of the year. On Amazon, things can get crazy for sellers, even if they have been ...
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Marketing & Advertising
4 Tips for a Successful Holiday Pop-up Shop
September 9, 2015 • Armando Roggio
Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend is not particularly new. In the ...
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Email Marketing
Plan Cyber Monday 2015 Email Now
September 3, 2015 • Armando Roggio
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
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Marketing & Advertising
2015 Black Friday, Cyber Monday Ecommerce Planning Guide
April 15, 2015 • Armando Roggio
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to start planning. In fact, your ...
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Customer Retention
How to Lessen the Post-holiday Sales Lull
December 22, 2014 • Pamela Hazelton
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
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Business
How to Measure 2014 Holiday Ecommerce Marketing
December 15, 2014 • Armando Roggio
U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ways to improve, and knowing ...
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Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014
December 10, 2014 • Armando Roggio
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
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Finance
Black Friday and Cyber Monday Losing Mojo?
December 3, 2014 • Marcia Kaplan
Although Cyber Monday and Black Friday online sales both broke records, analysts are seeing signs that the two big shopping days are losing some punch. Forrester Research ecommerce analyst Sucharita ...
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Conversion
3 Steps to Resolving Customer Complaints in 2015
December 2, 2014 • Armando Roggio
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
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Business
Thanksgiving Day Online Sales Leap 14.3 Percent in 2014
December 1, 2014 • Armando Roggio
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting U.S. online sales some 14.3
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Social Media
Twitter’s New App Helps Plan Holiday Promotions
November 26, 2014 • Paul Chaney
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
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Checkout Tactics
10 Last-minute Ways to Increase Holiday Conversions
November 25, 2014 • Pamela Hazelton
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
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Business
IBM Shows Off Analytics, Makes Holiday Predictions
November 24, 2014 • Armando Roggio
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to anyone. IBM’s ExperienceOne Benchmark Live online ...
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Business
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Merchant Voice
5 tips for more holiday ecommerce sales
November 19, 2014 • David Sasson
There is a saying I’ve heard since moving to Kansas: “You make hay when the sun shines.” Well, for virtually all retailers in the U.S., the sun shines during the ...
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Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans
November 19, 2014 • Paul Chaney
Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
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Conversion
6 Holiday Online Shopping Trends to Watch in 2014
November 18, 2014 • Armando Roggio
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
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Email Marketing
Email Marketing Pointers for Cyber Monday 2014
November 17, 2014 • Carolyn Nye
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
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Email Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit
November 13, 2014 • Armando Roggio
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
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Social Media
8 Thanksgiving Day Social-media Promotional Ideas
November 11, 2014 • Paul Chaney
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
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Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales
November 11, 2014 • Armando Roggio
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
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