Holiday Selling
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Marketing & Advertising
4 Predictions for 2015 Holiday Shopping Season
September 23, 2015 • Armando Roggio
Earlier shopping, ecommerce sales growth, improved email marketing, and mobile commerce will be among the most important ecommerce trends during the 2015 Christmas shopping season, which lasts from the end of ...
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Amazon & Marketplaces
7 Overlooked Holiday Tactics for Amazon Sellers
September 15, 2015 • James Thomson
For many ecommerce merchants, the holiday shopping season is the busiest, most critical time of the year. On Amazon, things can get crazy for sellers, even if they have been ...
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Marketing & Advertising
4 Tips for a Successful Holiday Pop-up Shop
September 9, 2015 • Armando Roggio
Short-term holiday pop-up shops can boost sales, help test a new channel, reduce Christmas inventory, and even help online brands grow. The pop-up retail trend is not particularly new. In the ...
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Email Marketing
Plan Cyber Monday 2015 Email Now
September 3, 2015 • Armando Roggio
On Cyber Monday, online shoppers will endure an email deluge as nearly every retailer sends some special offer to its active subscribers. A last minute Cyber Monday email planned Sunday ...
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Marketing & Advertising
2015 Black Friday, Cyber Monday Ecommerce Planning Guide
April 15, 2015 • Armando Roggio
November 27 and 30, 2015 may be two of the most important days of the year for ecommerce, and now is not too soon to start planning. In fact, your ...
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Customer Retention
How to Lessen the Post-holiday Sales Lull
December 22, 2014 • Pamela Hazelton
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year.
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Business
How to Measure 2014 Holiday Ecommerce Marketing
December 15, 2014 • Armando Roggio
U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for ways to improve, and knowing ...
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Marketing & Advertising
Christmas-is-almost-here Ecommerce Marketing Plan 2014
December 10, 2014 • Armando Roggio
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers can use to boost sales. Black ...
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Finance
Black Friday and Cyber Monday Losing Mojo?
December 3, 2014 • Marcia Kaplan
Although Cyber Monday and Black Friday online sales both broke records, analysts are seeing signs that the two big shopping days are losing some punch. Forrester Research ecommerce analyst Sucharita ...
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Conversion
3 Steps to Resolving Customer Complaints in 2015
December 2, 2014 • Armando Roggio
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints. As this article is being written, many online retailers are experiencing heavy Christmas ...
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Business
Thanksgiving Day Online Sales Leap 14.3 Percent in 2014
December 1, 2014 • Armando Roggio
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting U.S. online sales some 14.3
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Social Media
Twitter’s New App Helps Plan Holiday Promotions
November 26, 2014 • Paul Chaney
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing. Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the ...
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Checkout Tactics
10 Last-minute Ways to Increase Holiday Conversions
November 25, 2014 • Pamela Hazelton
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
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Business
IBM Shows Off Analytics, Makes Holiday Predictions
November 24, 2014 • Armando Roggio
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to anyone. IBM’s ExperienceOne Benchmark Live online ...
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Business
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Merchant Voice
5 tips for more holiday ecommerce sales
November 19, 2014 • David Sasson
There is a saying I’ve heard since moving to Kansas: “You make hay when the sun shines.” Well, for virtually all retailers in the U.S., the sun shines during the ...
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Social Media
Twitter Survey Focuses on Users’ Holiday Shopping Plans
November 19, 2014 • Paul Chaney
Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide insight into the shopping behavior ...
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Conversion
6 Holiday Online Shopping Trends to Watch in 2014
November 18, 2014 • Armando Roggio
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers make better marketing decisions and,
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Email Marketing
Email Marketing Pointers for Cyber Monday 2014
November 17, 2014 • Carolyn Nye
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program. Facilitate Ordering Directly from an Email People have ...
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Email Marketing
Email Marketing: 5 Ways to Inject Holiday Spirit
November 13, 2014 • Armando Roggio
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help messages stand out in the ...
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Social Media
8 Thanksgiving Day Social-media Promotional Ideas
November 11, 2014 • Paul Chaney
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer. Considering the fact that, according to comScore, Thanksgiving ...
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Conversion
Procrastinator’s Guide to 2014 Holiday Ecommerce Sales
November 11, 2014 • Armando Roggio
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some hope of boosting Christmas-related sales ...
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Social Media
10 Facebook Holiday Marketing Ideas, for Ecommerce
October 29, 2014 • Paul Chaney
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation. While Facebook, like other social media, may not substantially ...
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Social Media
10 Tips for Using Social Media in Holiday Ecommerce Marketing
October 22, 2014 • Paul Chaney
The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales at stake, retailers should leverage ...
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Payments
Review Credit Card Processing in October, before Holidays
October 16, 2014 • Phil Hinke
All ecommerce merchants should take the time to review their processing statements this month before the holiday shopping season begins. Merchants need to check for the following items, and correct ...
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Marketing & Advertising
5 Ways to Increase Black Friday, Cyber Monday Sales in 2014
September 15, 2014 • Armando Roggio
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014. Last year, Black Friday and Cyber ...
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Marketing & Advertising
2014 Holiday Ecommerce Marketing Checklist
September 3, 2014 • Armando Roggio
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand. A survey of businesses using Experian merchant services found ...
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Influencers & Affiliates
Affiliate Marketing: Holiday Action Items
August 26, 2014 • Carolyn Kmet
Just as you’re gearing up your ecommerce business for a busy fourth quarter, your affiliates are going through the same exercise for their own audiences. Many affiliates step up their ...
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Business
4 Predictions for the 2014 Holiday Shopping Season
August 20, 2014 • Armando Roggio
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and mid-sized online retailers look forward ...
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Business
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Merchant Voice
Preparing for the 2014 holiday season
July 13, 2014 • David Sasson
Many retailers, both online and brick-and-mortar, make most of their profits in the fourth quarter. Consumers in the U.S. typically think about the holiday season only after Thanksgiving. But for ...
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Social Media
6 Ways to Use a Facebook Page for Year-round Holidays
January 22, 2014 • Paul Chaney
Just because Christmas and New Years have passed does not mean the holidays are over. Even though they pale in comparison to the Christmas season in terms of retail sales, holidays ...
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