Holiday Selling
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Design & Dev Tools
Simple Ways to Note Glitches during Holiday Rush, to Fix Later
December 8, 2016 • Pamela Hazelton
Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales.
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Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory
December 7, 2016 • Michael Stancil
The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
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Finance
Sales Report: 2016 Thanksgiving Day, Black Friday, Cyber Monday
December 1, 2016 • Marcia Kaplan
Amidst concerns that election results would dampen November holiday spending, consumers expressed confidence in the economy by spending a total of $12.8 billion online in the U.S. during the five-day ...
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Product Pages
5 Tweaks to Key Products to Spur Holiday Sales
November 23, 2016 • Pamela Hazelton
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
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Email Marketing
5 Email Marketing Errors to Avoid This Holiday Season
November 21, 2016 • Carolyn Nye
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall ...
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Shipping & Fulfillment
5 Holiday Shipping Tips for Online Retailers
November 20, 2016 • Armando Roggio
When the holiday season peaks, some small and mid-sized ecommerce businesses often struggle to meet customer demand and customer expectations. While there are many factors that contribute to just how you ...
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Technical SEO
4 Things to Check for Holiday Ecommerce Traffic
November 16, 2016 • Bill Hartzer
The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,
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Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare
November 13, 2016 • Michael Stancil
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
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Business
Shift in Holiday Shopping Benefits Ecommerce
November 9, 2016 • Marcia Kaplan
Analysts are predicting that 2016 holiday ecommerce shopping will break records as national economic indicators improve and consumer purchasing continues its shift from physical stores to the Internet. Following are ...
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Checkout Tactics
8 Ways to Harness Holiday Conversions
November 4, 2016 • Pamela Hazelton
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
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Business
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Merchant Voice
A blueprint for Black Friday planning
November 1, 2016 • Peter Keller
Black Friday is many things. It’s a great day for deals, a garish celebration of consumerism, and a huge opportunity and a huge headache for retailers. It’s been pivotal in ...
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Marketing & Advertising
4 Predictions for 2016 Holiday Shopping Season
October 14, 2016 • Armando Roggio
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through ...
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Marketing & Advertising
10 Inspiring Marketing Campaigns from Holidays Past
October 3, 2016 • Sig Ueland
This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past. Here is a list of successful marketing campaigns from previous holiday seasons. There ...
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Email Marketing
6 Ecommerce Email Marketing Campaigns for Q4 2016
September 28, 2016 • Armando Roggio
Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of ...
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Influencers & Affiliates
9 Affiliate Marketing Pros Offer Holiday Sales Pointers
September 28, 2016 • Carolyn Kmet
The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping. Merchants with affiliate marketing programs will likely see ...
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Marketing & Advertising
2016 Holiday Marketing Checklist for Online Retailers
September 21, 2016 • Armando Roggio
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ecommerce marketing plan ready. While there ...
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Business
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Merchant Voice
How I maximize my holiday promotions
September 15, 2016 • Elizabeth Hollingsworth
The critical holiday selling season is almost here. Here are five items that I’m focusing on to get the most of my holiday marketing activities. Offer coupons for additional info. Offer ...
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Email Marketing
4 Email Marketing Tips for the Holidays
August 18, 2016 • Carolyn Nye
The holidays start early for ecommerce retailers. Planning for a successful holiday season typically starts in the summer. In this article, I’ll explore four tips for ecommerce merchants to help ...
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Shipping & Fulfillment
For Holiday Ecommerce Fulfillment, Success Starts in August
August 9, 2016 • Armando Roggio
To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products shoppers want and that they ...
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SEO
SEO: Prepare Now for 2016 Holiday
December 27, 2015 • Jill Kocher Brown
Analyze 2015’s holiday search marketing performance before you do anything in 2016. Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year ...
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Social Media
Creating 1-day Facebook, Twitter Ad Campaigns
December 15, 2015 • Michael Stancil
Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign. Say it’s 7:00 a.m. on ...
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Business
Avoiding Legal Liability from Holiday Gifts and Parties
December 14, 2015 • Elizabeth Lewis
As the holiday season approaches, business owners often consider gifts, company parties, and other forms of rewards for a year of hard work and relationships — and hope for additional ...
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Cross-border Selling
November Holiday Ecommerce Sales Go International
December 10, 2015 • Marcia Kaplan
The final tally for the November holidays is in. Adobe Digital reported that Thanksgiving Day through Cyber Monday online spending at American ecommerce sites reached $11 billion, a 15 percent ...
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Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales
December 8, 2015 • Pamela Hazelton
During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
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Influencers & Affiliates
5 Ways to Engage Affiliates for Final Holiday Sales
December 4, 2015 • Carolyn Kmet
Before you close the books Black Friday and Cyber Monday, there are a few more ways to maximize affiliate revenue through the rest of the year. Here are five ideas to keep your ...
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Finance
Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday
December 2, 2015 • Marcia Kaplan
Who won the November 2015 holiday sales battle? Online merchants. Shoppers opted to buy online rather than fight the crowds in brick-and-mortar stores. Brick-and-mortar sales on Thanksgiving Day dropped to $1.8
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Conversion
9 Things to Check for Black Friday, Cyber Monday
November 24, 2015 • Pamela Hazelton
The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
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Marketing & Advertising
9 Holiday Marketing Campaigns from Large Retailers
November 23, 2015 • Sig Ueland
Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business. Here is a list of holiday campaigns ...
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Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips
November 19, 2015 • Armando Roggio
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
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Email Marketing
Email-marketing Tips for Cyber Monday 2015
November 17, 2015 • Carolyn Nye
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
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