Holiday Selling
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Checkout Tactics
8 Ways to Harness Holiday Conversions
November 4, 2016 • Pamela Hazelton
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
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Business
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Merchant Voice
A blueprint for Black Friday planning
November 1, 2016 • Peter Keller
Black Friday is many things. It’s a great day for deals, a garish celebration of consumerism, and a huge opportunity and a huge headache for retailers. It’s been pivotal in ...
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Marketing & Advertising
4 Predictions for 2016 Holiday Shopping Season
October 14, 2016 • Armando Roggio
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through ...
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Marketing & Advertising
10 Inspiring Marketing Campaigns from Holidays Past
October 3, 2016 • Sig Ueland
This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past. Here is a list of successful marketing campaigns from previous holiday seasons. There ...
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Email Marketing
6 Ecommerce Email Marketing Campaigns for Q4 2016
September 28, 2016 • Armando Roggio
Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of ...
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Influencers & Affiliates
9 Affiliate Marketing Pros Offer Holiday Sales Pointers
September 28, 2016 • Carolyn Kmet
The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping. Merchants with affiliate marketing programs will likely see ...
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Marketing & Advertising
2016 Holiday Marketing Checklist for Online Retailers
September 21, 2016 • Armando Roggio
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ecommerce marketing plan ready. While there ...
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Business
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Merchant Voice
How I maximize my holiday promotions
September 15, 2016 • Elizabeth Hollingsworth
The critical holiday selling season is almost here. Here are five items that I’m focusing on to get the most of my holiday marketing activities. Offer coupons for additional info. Offer ...
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Email Marketing
4 Email Marketing Tips for the Holidays
August 18, 2016 • Carolyn Nye
The holidays start early for ecommerce retailers. Planning for a successful holiday season typically starts in the summer. In this article, I’ll explore four tips for ecommerce merchants to help ...
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Shipping & Fulfillment
For Holiday Ecommerce Fulfillment, Success Starts in August
August 9, 2016 • Armando Roggio
To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products shoppers want and that they ...
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SEO
SEO: Prepare Now for 2016 Holiday
December 27, 2015 • Jill Kocher Brown
Analyze 2015’s holiday search marketing performance before you do anything in 2016. Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year ...
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Social Media
Creating 1-day Facebook, Twitter Ad Campaigns
December 15, 2015 • Michael Stancil
Do you have a single-day sale planned for your ecommerce business? One day is plenty of time to create and execute a successful social media campaign. Say it’s 7:00 a.m. on ...
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Business
Avoiding Legal Liability from Holiday Gifts and Parties
December 14, 2015 • Elizabeth Lewis
As the holiday season approaches, business owners often consider gifts, company parties, and other forms of rewards for a year of hard work and relationships — and hope for additional ...
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Cross-border Selling
November Holiday Ecommerce Sales Go International
December 10, 2015 • Marcia Kaplan
The final tally for the November holidays is in. Adobe Digital reported that Thanksgiving Day through Cyber Monday online spending at American ecommerce sites reached $11 billion, a 15 percent ...
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Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales
December 8, 2015 • Pamela Hazelton
During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
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Influencers & Affiliates
5 Ways to Engage Affiliates for Final Holiday Sales
December 4, 2015 • Carolyn Kmet
Before you close the books Black Friday and Cyber Monday, there are a few more ways to maximize affiliate revenue through the rest of the year. Here are five ideas to keep your ...
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Finance
Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday
December 2, 2015 • Marcia Kaplan
Who won the November 2015 holiday sales battle? Online merchants. Shoppers opted to buy online rather than fight the crowds in brick-and-mortar stores. Brick-and-mortar sales on Thanksgiving Day dropped to $1.8
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Conversion
9 Things to Check for Black Friday, Cyber Monday
November 24, 2015 • Pamela Hazelton
The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
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Marketing & Advertising
9 Holiday Marketing Campaigns from Large Retailers
November 23, 2015 • Sig Ueland
Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business. Here is a list of holiday campaigns ...
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Marketing & Advertising
5 Last-minute Black Friday and Cyber Monday Marketing Tips
November 19, 2015 • Armando Roggio
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday and Cyber Monday should have ...
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Email Marketing
Email-marketing Tips for Cyber Monday 2015
November 17, 2015 • Carolyn Nye
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers ...
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Product Pages
7 Tweaks to Increase Holiday Shopping Conversions
November 9, 2015 • Pamela Hazelton
Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
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Conversion
Promo Codes: Discounts vs. Benefits, for Ecommerce
October 23, 2015 • Abhi Jadhav
Shoppers will be looking for discounts on holiday items in the next few weeks. If designed right, a promo code can offer the discounts shoppers seek, and help merchants increase ...
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Business
3 Holiday KPIs for Your Ecommerce Store
October 22, 2015 • Armando Roggio
Three tried-and-true key performance indicators may help online stores focus on what matters most during the busy, high-volume Christmas shopping season. “Really there are three things a retailer has to do,” said ...
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Shipping & Fulfillment
Published Shipping Policies Can Protect Merchants
October 15, 2015 • Elizabeth Lewis
As we head into the holiday season, shipping of products goes into high gear. Ecommerce merchants must make sure that they have updated their shipping policies prior to Black Friday ...
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Design & Development
4 Ways to Improve Ecommerce Security for the Holidays
October 13, 2015 • Armando Roggio
Site security is an important part of running an online retail business. Before the holiday shopping season arrives and your online store experiences increased traffic, it is important to check ...
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Payments
Check Credit Card Processing Rates before Holiday Rush
October 2, 2015 • Phil Hinke
Sales over the next three months will be crucial to the profitability of many ecommerce merchants. Credit card processing costs over this timeframe will affect profitability, too. This article is ...
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Shipping & Fulfillment
Holiday Checklist for Ecommerce Operations
October 1, 2015 • Michael Manzione
We’re fast approaching the time of year that typically accounts for more than 20 percent of annual retail sales. It usually defines whether a company is profitable or not. Communication, organization,
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Influencers & Affiliates
5 Pointers to Help Affiliates with Holiday Selling
September 29, 2015 • Carolyn Kmet
As a retailer, you are likely focused on the fourth quarter — lining up promotions, ordering inventory, and readying your fulfillment processes. Now is time to also start preparing your ...
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Email Marketing
Holiday Email Marketing: 3 Ways to Save Time
September 24, 2015 • Carolyn Nye
The busy holiday season is heating up. With it come increased marketing duties, such as creating and executing email campaigns, which take time. In this post, I’ll suggest three ways ...
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