Holiday Selling
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Business
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Merchant Voice
Black Friday bargains? Not from my business
December 18, 2018 • Elizabeth Hollingsworth
Australian consumers have long been aware of U.S. bargains to be had around Black Friday and Cyber Monday. Australian retailers have started to run their own promotions to compete. But I won’t be one of them. Here’s why.
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Marketing & Advertising
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Merchant Voice
What to do now for 2019 holiday sales
December 4, 2018 • Richard Stubbings
Most ecommerce retailers are now fulfilling the holiday order rush. The vast majority of merchants depend on sales in November and December. It can be the difference between a good year ...
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Finance
Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday
November 28, 2018 • Marcia Kaplan
Consumers embraced 2018 online holiday shopping with gusto starting on Thanksgiving Day and culminating on Cyber Monday, which became the highest U.S. ecommerce sales day in history with $7.9 billion in revenue. Thanksgiving Day, Black Friday, and Cyber Monday all exhibited healthy year-over-year sales growth.
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Customer Retention
10 Holiday-selling Tips to Boost January Revenue
November 26, 2018 • Pamela Hazelton
While you are busy handling lots of holiday orders, take a few minutes to analyze your online store to increase the chance of getting post-holiday sales. Here are 10 tips to enter 2019 stronger than ever.
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Content Marketing
5 Content Marketing Ideas for December 2018
November 5, 2018 • Armando Roggio
Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. What follows are five content marketing ideas your business can use for December 2018.
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Marketing & Advertising
Holiday Social Media Tips for Fashion, Lifestyle Merchants
November 2, 2018 • Viktoria Kanevsky
To entice holiday shoppers to come to a smaller store instead of, say, a leading brand, go the extra mile — from product selection to customer service to unique marketing, including social media campaigns. Organize social media holiday campaigns by channels, such as Instagram, Facebook, YouTube, and Pinterest.
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Shipping & Fulfillment
7 Tried-and-true Free Shipping Promotions to Drive Holiday Sales
November 1, 2018 • Armando Roggio
A free shipping offer is a powerful ecommerce promotion. It can boost conversion rates and increase average order values. Like other forms of advertising and promotion, free shipping is an expense.
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Shipping & Fulfillment
6 Holiday Ecommerce Shipping Mistakes to Avoid
October 24, 2018 • Armando Roggio
Customers expect delivery. For online stores that sell tangible products, order fulfillment is arguably the single most essential task. It is the culmination of marketing, web development, and customer service.
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Fraud Prevention
2 Prominent Ecommerce Fraud Risks in 2018 Holiday Season
October 16, 2018 • Armando Roggio
Incidents of ecommerce payment fraud rise in proportion to holiday sales. But merchants can protect themselves. The key is to recognize popular forms of fraud and then employ steps to prevent them. Two prominent examples this holiday season are account takeovers and coupon abuse.
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Content Marketing
5 Content Marketing Ideas for November 2018
October 5, 2018 • Armando Roggio
In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
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Marketing & Advertising
Holiday Marketing for Fashion and Lifestyle Merchants
October 4, 2018 • Viktoria Kanevsky
When should holiday marketing begin? To me, holiday marketing should never stop. If that's not feasible, finalize a holiday marketing plan as early as possible. Here is my holiday marketing to-do list for fashion and lifestyle merchants.
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Marketing & Advertising
2018 Holiday Ecommerce Marketing Checklist
September 24, 2018 • Armando Roggio
For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right. What follows is a checklist ...
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Business
4 Predictions for 2018 Holiday Shopping Season
September 13, 2018 • Armando Roggio
The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a ...
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Marketing & Advertising
Little-known Holidays Can Boost Traffic and Sales
August 7, 2018 • Pamela Hazelton
There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.
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Amazon & Marketplaces
Amazon’s 2018 Prime Day Sets Record Despite Glitches
July 19, 2018 • Marcia Kaplan
Amazon’s 2018 Prime Day event got off to an inauspicious start at 3 p.m. Eastern time on July 16 when eager shoppers received error messages due to overwhelming site traffic.
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Marketing & Advertising
18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants
May 4, 2018 • Viktoria Kanevsky
Mother’s Day can generate substantial revenue for fashion and lifestyle merchants. In this post, I’ll offer 18 tactics and strategies to spur ecommerce sales during this important shopping holiday. Products and ...
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Product Pages
7 Ways to Capture Last-minute Holiday Sales
December 6, 2017 • Pamela Hazelton
Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by ...
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Finance
Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday
November 30, 2017 • Marcia Kaplan
Robust growth marked holiday ecommerce revenue on 2017 Thanksgiving Day, Black Friday, and Cyber Monday, bringing some much-needed cheer to nervous merchants. With sellers starting discounts earlier and extending them ...
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Photography & Video
Missing Image Attributes Can Hurt Holiday Sales
November 22, 2017 • Pamela Hazelton
The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes ...
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Marketing & Advertising
5 Unconventional Black Friday Marketing Tactics, for Ecommerce
November 10, 2017 • Armando Roggio
The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click ...
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Business
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Merchant Voice
Black Friday opportunities — and pitfalls
October 30, 2017 • Peter Keller
It’s October, and that means ecommerce businesses should be in the thick of Black Friday preparation. I addressed the topic last year, in “A blueprint for Black Friday planning.” I ...
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Content Marketing
5 Content Marketing Ideas for November 2017
October 8, 2017 • Armando Roggio
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Content marketing is the act ...
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Google Ads
Don’t Forget Bing for 2017 Holiday Advertising
October 3, 2017 • Robert Brady
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers ...
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Business
4 Predictions for the 2017 Holiday Shopping Season
September 24, 2017 • Armando Roggio
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have ...
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Product Pages
5 Must-haves for 2017 Holiday Sales
September 21, 2017 • Pamela Hazelton
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
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Email Marketing
4 Pointers for Holiday Email Marketing in 2017
September 18, 2017 • Carolyn Nye
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the ...
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Amazon & Marketplaces
Amazon Prime Day 2017 Smashes Sales Record
July 18, 2017 • Marcia Kaplan
Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered ...
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Finance
2016 Holiday Ecommerce Wrap-up
January 12, 2017 • Marcia Kaplan
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,
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Marketing & Advertising
Planning Post-holiday Ecommerce Revenue
December 19, 2016 • Armando Roggio
The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ...
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Influencers & Affiliates
Affiliate Marketing Results for Black Friday, Cyber Monday 2016
December 12, 2016 • Carolyn Kmet
Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017. AvantLink is an affiliate marketing network for over 500 retailers.
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