Holiday Selling
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Content Marketing
5 Content Marketing Ideas for November 2018
October 5, 2018 • Armando Roggio
In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups. Content marketing is the ...
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Marketing & Advertising
Holiday Marketing for Fashion and Lifestyle Merchants
October 4, 2018 • Viktoria Kanevsky
When should holiday marketing begin? To me, holiday marketing should never stop. If that's not feasible, finalize a holiday marketing plan as early as possible. Here is my holiday marketing to-do list for fashion and lifestyle merchants.
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Marketing & Advertising
2018 Holiday Ecommerce Marketing Checklist
September 24, 2018 • Armando Roggio
For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right. What follows is a checklist ...
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Business
4 Predictions for 2018 Holiday Shopping Season
September 13, 2018 • Armando Roggio
The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a ...
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Marketing & Advertising
Little-known Holidays Can Boost Traffic and Sales
August 7, 2018 • Pamela Hazelton
There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.
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Amazon & Marketplaces
Amazon’s 2018 Prime Day Sets Record Despite Glitches
July 19, 2018 • Marcia Kaplan
Amazon’s 2018 Prime Day event got off to an inauspicious start at 3 p.m. Eastern time on July 16 when eager shoppers received error messages due to overwhelming site traffic.
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Marketing & Advertising
18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants
May 4, 2018 • Viktoria Kanevsky
Mother’s Day can generate substantial revenue for fashion and lifestyle merchants. In this post, I’ll offer 18 tactics and strategies to spur ecommerce sales during this important shopping holiday. Products and ...
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Product Pages
7 Ways to Capture Last-minute Holiday Sales
December 6, 2017 • Pamela Hazelton
Monday, Dec. 11, will mark the busiest shopping day of the year for many online retailers. “Green Monday” typically takes place the second Monday of December. The term was coined by ...
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Finance
Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday
November 30, 2017 • Marcia Kaplan
Robust growth marked holiday ecommerce revenue on 2017 Thanksgiving Day, Black Friday, and Cyber Monday, bringing some much-needed cheer to nervous merchants. With sellers starting discounts earlier and extending them ...
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Photography & Video
Missing Image Attributes Can Hurt Holiday Sales
November 22, 2017 • Pamela Hazelton
The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes ...
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Marketing & Advertising
5 Unconventional Black Friday Marketing Tactics, for Ecommerce
November 10, 2017 • Armando Roggio
The competition for Black Friday and Cyber Monday sales is stiff. Online sellers — from the smallest garaged-based startup right up through Amazon — are sending email messages, buying pay-per-click ...
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Business
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Merchant Voice
Black Friday opportunities — and pitfalls
October 30, 2017 • Peter Keller
It’s October, and that means ecommerce businesses should be in the thick of Black Friday preparation. I addressed the topic last year, in “A blueprint for Black Friday planning.” I ...
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Content Marketing
5 Content Marketing Ideas for November 2017
October 8, 2017 • Armando Roggio
From Thanksgiving how-tos and holiday buying guides to sporting events and odd observances, there are plenty of content topics your business can use in November 2017. Content marketing is the act ...
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Google Ads
Don’t Forget Bing for 2017 Holiday Advertising
October 3, 2017 • Robert Brady
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers ...
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Business
4 Predictions for the 2017 Holiday Shopping Season
September 24, 2017 • Armando Roggio
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have ...
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Product Pages
5 Must-haves for 2017 Holiday Sales
September 21, 2017 • Pamela Hazelton
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
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Email Marketing
4 Pointers for Holiday Email Marketing in 2017
September 18, 2017 • Carolyn Nye
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the ...
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Amazon & Marketplaces
Amazon Prime Day 2017 Smashes Sales Record
July 18, 2017 • Marcia Kaplan
Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered ...
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Finance
2016 Holiday Ecommerce Wrap-up
January 12, 2017 • Marcia Kaplan
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,
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Marketing & Advertising
Planning Post-holiday Ecommerce Revenue
December 19, 2016 • Armando Roggio
The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ...
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Influencers & Affiliates
Affiliate Marketing Results for Black Friday, Cyber Monday 2016
December 12, 2016 • Carolyn Kmet
Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017. AvantLink is an affiliate marketing network for over 500 retailers.
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Design & Dev Tools
Simple Ways to Note Glitches during Holiday Rush, to Fix Later
December 8, 2016 • Pamela Hazelton
Last year I addressed ways for ecommerce merchants to keep the momentum going in January. Tips include changing up the home page, using section headers, and running the best types of sales.
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Social Media
Using Facebook’s Dynamic Product Ads to Move Holiday Inventory
December 7, 2016 • Michael Stancil
The holiday season is here. For many retailers, it’s the home stretch for selling inventory. Retailers that sell more than one product are often put in a tight spot: How ...
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Finance
Sales Report: 2016 Thanksgiving Day, Black Friday, Cyber Monday
December 1, 2016 • Marcia Kaplan
Amidst concerns that election results would dampen November holiday spending, consumers expressed confidence in the economy by spending a total of $12.8 billion online in the U.S. during the five-day ...
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Product Pages
5 Tweaks to Key Products to Spur Holiday Sales
November 23, 2016 • Pamela Hazelton
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
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Email Marketing
5 Email Marketing Errors to Avoid This Holiday Season
November 21, 2016 • Carolyn Nye
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall ...
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Shipping & Fulfillment
5 Holiday Shipping Tips for Online Retailers
November 20, 2016 • Armando Roggio
When the holiday season peaks, some small and mid-sized ecommerce businesses often struggle to meet customer demand and customer expectations. While there are many factors that contribute to just how you ...
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Technical SEO
4 Things to Check for Holiday Ecommerce Traffic
November 16, 2016 • Bill Hartzer
The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,
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Social Media
Social Media Holiday Ads: 7 Steps to (Quickly) Prepare
November 13, 2016 • Michael Stancil
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump ...
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Business
Shift in Holiday Shopping Benefits Ecommerce
November 9, 2016 • Marcia Kaplan
Analysts are predicting that 2016 holiday ecommerce shopping will break records as national economic indicators improve and consumer purchasing continues its shift from physical stores to the Internet. Following are ...
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