Holiday Selling

  • Conversion

    Analyzing Cyber Monday Sales

    December 2, 2011 •

    Black Friday and Cyber Monday were greatly anticipated by merchants and consumers and the results did not disappoint. Online sales on Cyber Monday reached $1.25 billion according to Internet tracking firm comScore, making it the biggest online spending day in history. Revenues increase...

  • Platforms & Apps

    15 Mobile Apps for Holiday Shopping

    November 17, 2011 •

    There are many mobile apps to assist consumers with holiday shopping. There are deals and rewards apps, price comparison apps, and to-do and shopping assistant apps. Here's a list of 15 mobile apps that assist consumers. Review these apps to see the mobile-shopping options your cus...

  • Checkout Tactics

    10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

    November 16, 2011 •

    The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comparison sites have been feeding more data than in previous months. The big boost in traffic starts around November 19, and then skyrockets right after Thanksgivi...

  • Fraud Prevention

    3 Types of ‘Return Fraud’ to Monitor this Holiday Season

    November 14, 2011 •

    Return fraud, which is expected to cost brick-and-mortar retailers $3.48 billion this holiday season, could also snag online merchants — significantly increasing costs and chargebacks. Return fraud takes several forms but three stand out as real concerns for ecommerce. They are: (1) wa...

  • Google Ads

    Pay-Per-Click Ads: 5 Tips for Higher Clicks this Holiday Season

    October 28, 2011 •

    Google’s paid-click revenue grew by an astounding 28 percent last quarter, thanks in part to a 5 percent rise in click prices. It’s likely that Google will set ad revenue records this fourth quarter also, due to the increase in holiday ad spending. To online retailers, Google’s surge i...

  • Conversion

    5 Holiday Marketing Ideas to Boost Sales

    October 13, 2011 •

    The holiday shopping season runs from the end of October to the end of the year, and it can represent as much as 20-to-40 percent of a retailer’s total annual ...

  • Conversion

    Holiday Sales to Grow 2.8 Percent?

    October 10, 2011 •

    The National Retail Federation has estimated that overall 2011 holiday sales — brick-and-mortar and online — will grow 2.8 percent reaching some $465.6 billion compared to $453 billion in 2010. The NRF uses a complex economic model that includes data from across the U.S. and world econ...

  • Google Ads

    Ramping Up Your Holiday Pay-Per-Click Advertising

    September 29, 2011 •

    The holidays are coming. For many online merchants, this means dramatically increased revenue and conversion rates. Start ramping up for holiday pay-per-click advertising now to ensure that you maximize your profits — and build momentum for 2012. Below I’ve provided six tips that shou...

  • OverstockArt CEO Critiques Holiday Sales Performance Business

    OverstockArt CEO Critiques Holiday Sales Performance

    January 27, 2011 •

    The holiday selling season is important for many online merchants. This includes David Sasson. He is the founder and CEO of OverstockArt.com, a retailer of reproduced oil paintings. The company saw a 25 percent increase in 2010 holiday sales, versus 2009. We spoke with Sasson to see wha...

  • Social Media

    Social Media’s Effect on Holiday Sales

    December 2, 2010 •

    Ecommerce is playing an increasingly important role in holiday sales. But how much of that growth can be attributed to social media? I asked Hitwise, the competitive intelligence service, how much traffic ecommerce sites received from social media. A spokesman for Hitwise responded vi...

  • Product Pages

    8 Last Minute Holiday-Sales Boosters

    November 18, 2010 •

    I'll be honest. The key elements for increasing traffic and sales this holiday season should have been put in place by October 15th. That doesn't mean, however, that all hope is lost for those who've procrastinated or otherwise failed to implement seasonal changes. Whether you didn’t g...

  • Google Ads

    Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance

    November 2, 2010 •

    A well optimized pay-per-click advertising campaign can lead to gigantic increases in both revenue and profits. Conversely, a campaign that is neglected can lead to missed opportunities or significant financial losses. To help you prepare for this holiday season, here are 12 tips that ...

  • Marketing & Advertising

    5 SEO Reminders That Can Drive Holiday Traffic

    September 23, 2010 •

    As we head into the holiday season amid mixed economic signals, merchants are looking to maximize visibility while keeping expenses in check. In a recent Practical eCommerce webinar we reviewed some easy-to-implement SEO tips with Andreas Ryuta Stenzel, online marketing manager with TRU...

  • Conversion

    Increase Holiday Profits with Drop Shipping, Better Inventory Management

    September 9, 2010 •

    Holiday sales are vital for most ecommerce merchants. But the selling process can be a management headache when a merchant is juggling many different suppliers, sales channels, and stocking requirements. Couple those challenges with trying to decide which products to promote, and what t...

  • Conversion

    Ten Must-Do Items This Holiday Season

    September 7, 2010 •

    It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 10 tips merchants can apply now for more s...

  • Conversion

    Holiday Tips for 2010, Part 5

    August 27, 2010 •

    The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips, from experienced ecommerce professionals, each week. Our fifth, and final, installment is below. Anticipate Microsoft, Yahoo! PPC Integration "Build out and optimize your Mi...

  • Conversion

    Holiday Tips for 2010, Part 4

    August 20, 2010 •

    The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips each week. Our fourth installment, provided by experienced ecommerce professionals, is below. Test for Usability Issues “Find usability issues by using new crowdsourcing servic...

  • Conversion

    Nuts and Bolts of Holiday Selling

    August 18, 2010 •

    The factors that determine a successful holiday season are oftentimes not the creative or extravagant ones, but rather the nuts and bolts of addressing critical areas of your business. We've identified 10 such "nuts and bolts" strategies to contemplate in “Ten Ecommerce Strategies for ...

  • Conversion

    Holiday Tips for 2010, Part 3

    August 13, 2010 •

    The 2010 holiday season is nearly here. With that in mind, Practical eCommerce is publishing a few good holiday-selling tips each week. Our third installment, provided by experienced ecommerce professionals, is below. Be Everywhere “Signup and post products in shopping comparison en...

  • Conversion

    Holiday Tips for 2010, Part 2

    August 6, 2010 •

    The 2010 holiday season is nearly here. With that in mind, Practical eCommerce is publishing a few good holiday-selling tips each week. Our second installment, provided by experienced ecommerce professionals, is below. Plan Ahead for Holiday Rush “Make sure all of your website improve...

  • Conversion

    10 Holiday Ecommerce Pitfalls

    August 5, 2010 •

    Holiday sales are vitally important for most ecommerce businesses. And yet, in my years of helping hundreds of merchants, I've seen them frequently make the same mistakes that negatively impact a successful holiday sales season. Here's my list, updated for 2010, of common pitfalls to a...

  • Conversion

    Holiday Tips for 2010, Part 1

    July 29, 2010 •

    The 2010 holiday season is nearly here. With that in mind, Practical eCommerce will publish a few good holiday-selling tips each week. Our first installment, provided by experienced ecommerce professionals, is below. Create Holiday Landing Pages Create custom landing pages for your em...

  • Conversion

    Gearing Up for the 2010 Holiday Season

    July 21, 2010 •

    If you haven’t started thinking about the 2010 holiday season, now is the time. The economy is still shaky, customers remain fickle, and if you’re not prepared you could miss out on the most important shopping season of the year. Thanks to technological advances, we now have more info...

  • Conversion

    Ecommerce Know-How: Think Negative to Realize Positive Holiday Sales Growth

    December 2, 2009 •

    Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same period in 2008. The studies from comScore, an online tracking firm, and Forrester Research, indicate the economic climate is improvin...

  • SEO

    SEO Report Card: WisconsinMade.com Needs Quick Tweaks for the Holidays

    November 10, 2009 •

    As we enter into the holiday shopping season, it's all hands on deck for merchants selling gift baskets. The Wisconsin specialist e-tailer Wisconsin Made is no exception. The challenge is to make an impact in what little time is left in the year. Search engine optimization (SEO) isn't i...

  • Conversion

    Holiday Sales: Four Ways to Capture the Budget-driven Consumer

    October 28, 2009 •

    The marketplace has been changed by the recession. Consumers have become increasingly frugal and they're probing for the best deals they can find. Ecommerce merchants need to adjust accordingly. Retail sales took a hit in 2008, even though online traffic rose 10 percent. That's presum...

  • Conversion

    Holiday Sales: Three Tips to Turn Browsers into Buyers

    October 6, 2009 •

    The holiday shopping season is upon us. Based on a 2008 study of more than 1.5 million people who used the Internet for holiday shopping, we found that the first week of October marks the start of the shopping season. That means it’s time to make your keyword list for both organic searc...

  • Business > Merchant Voice

    Prioritizing for the Holidays

    September 1, 2009 •

    I'm a merchant at heart. I love merchandise. It probably goes back to over 20 years ago when I was an assistant buyer for May Company department stores. Part of our responsibility was to work out in the stores during sale periods in November and December. It gave me a chance to get ...

  • Conversion

    Holiday Marketing: What About “Talk Like a Pirate” Day?

    February 25, 2009 •

    If you think holiday marketing begins on Halloween and ends on New Year’s Day, think again. The prime holiday marketing season actually begins on January 1st, and doesn’t stop. For a retailer, gift-giving occasions throughout the year shouldn’t be overlooked. There’s Easter, St. Patrick...

  • Conversion

    Holiday Sales: Make Your List, Check It Twice

    October 29, 2007 •

    1. Target The Right Buyers Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most e-tailers, through trial and error, get in a rut of going wit...