Chart of the Week: What Online Generation Gap?
Internet use among some of America’s oldest citizens grew 73 percent from 2005 to 2008, significantly narrowing the online generation gap.
While younger consumers still dominate Internet use, nearly half of Americans aged 70 to 75 are online, according to the Pew Internet & American Life Projects Generations Online in 2009 report. Perhaps more important to ecommerce merchants is the fact that 47 percent of Americans older than 72 made online purchases, making them one of the most likely generations to shop online.
“Compared with teens and Generation Y,” the Pew report said, “older generations use the Internet less for socializing and entertainment and more as a tool for information searches, emailing, and buying products.”