Armando Roggio
Armando Roggio is the longtime senior contributing editor for Practical Ecommerce. He is a seasoned ecommerce and marketing professional. His hundreds of articles for Practical Ecommerce cover virtually all facets of running a successful online store.
He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Email Armando. Follow his ecommerce tweets at @ecommerceboy.
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Design & Development
Web Design Tips: Basic CSS for Headers
February 4, 2009 • Armando Roggio
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Design & Development
The PeC Review: Canon’s Rebel XSi DSLR for Taking Product Images
February 2, 2009 • Armando Roggio
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Design & Development
The PeC Review: MailChimp is a Full-Featured Email Campaign Manager
January 28, 2009 • Armando Roggio
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Marketing & Advertising
Ecommerce Know-How: Customer-Centric Content as Link Bait
January 26, 2009 • Armando Roggio
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Conversion
Ecommerce Know-How: Start a Buzz with Word-of-Mouth Marketing
January 20, 2009 • Armando Roggio
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Conversion
Chart of the Week: December 2008 Conversion Rates
January 20, 2009 • Armando Roggio
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Design & Development
The PeC Review: Firebug Is a Developer’s Tool Worth the Buzz
January 19, 2009 • Armando Roggio
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Conversion
PeC Traffic Report: Advertising in the Post-Interruption World
January 16, 2009 • Armando Roggio
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Management & Finance
Ecommerce Know-How: The Free Shipping Equation
January 13, 2009 • Armando Roggio
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Design & Development
The PeC Review: Magento Is the Open Source Powerhouse
January 12, 2009 • Armando Roggio
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Management & Finance
The Shopping Experience: Really Old Records
January 9, 2009 • Armando Roggio
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Design & Development
Web Design Tips: Rounded Borders in CSS
January 8, 2009 • Armando Roggio
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SEO
Ecommerce Know-How: Information Architecture to Improve SEO and Usability
January 7, 2009 • Armando Roggio
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Conversion
PeC Traffic Report: Will 2009 Be the Year of the Coupon?
January 6, 2009 • Armando Roggio
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SEO
Chart of the Week: SEM/SEO Most Important Marketing Tactic
January 5, 2009 • Armando Roggio
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Conversion
Survey: 2008 Holiday Sales Slipped for Many Internet Merchants
January 2, 2009 • Armando Roggio
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Design & Development
The PeC Review: Boldchat is An Easy-to-Use Live Chat Solution That May Improve Sales
January 2, 2009 • Armando Roggio
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SEO
Ecommerce Know-How: Bot Herding, A SEO Internal Linking Tactic
December 30, 2008 • Armando Roggio
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Conversion
PeC Traffic Report: Use Blog Titles that Reflect Keywords and Content
December 26, 2008 • Armando Roggio
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Design & Development
The PeC Review: Stamps.com is A Helpful Tool for Many Merchants
December 22, 2008 • Armando Roggio
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Marketing & Advertising
PageRank: What Is It? And How Do You Calculate It?
December 19, 2008 • Armando Roggio
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Conversion
Ecommerce Know-How: Create a Google Gadget to Promote a Weekly Feature
December 17, 2008 • Armando Roggio
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Conversion
The PeC Review: Shopzilla Is a Good Site That Could Use Better Instructions
December 15, 2008 • Armando Roggio
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Design & Development
Web Design Tips: Add An Image Flip for More Sales
December 12, 2008 • Armando Roggio
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Design & Development
Ecommerce Know-How: Avoiding Chargebacks and Improving Business
December 9, 2008 • Armando Roggio
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Design & Development
Cart of the Week: Volusion
December 5, 2008 • Armando Roggio
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Conversion
Advertising in Recession Leads to Competitive Advantage
December 3, 2008 • Armando Roggio
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Design & Development
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
November 25, 2008 • Armando Roggio
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Conversion
Sharable Coupons Can Boost Sales
November 24, 2008 • Armando Roggio
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Design & Development
Cart of the Week: Sure Solutions’ Actinic Shopping Cart
November 21, 2008 • Armando Roggio
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A Practical Guide to Starting an Ecommerce Business...
Introduction to Google Analytics 4
The Wirecard Fiasco: Digital Payments Gone Wrong
SEO: 5 Tips to Convert Visitors to Buyers...
