Armando Roggio - Practical Ecommerce - Page 39 of 54

Articles by: Armando Roggio

Armando Roggio

Armando Roggio

Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.

Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.

His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.

Shipping & Fulfillment
7 Ways to Improve a Customer’s Shipping Experience

April 30, 2013 • Armando Roggio

Shipping can be one of the most stressful parts of an online transaction. The customer has already paid for a product, but does not actually have it in hand. And the retailer — devoted to excellent customer service — has no control over the carrier. In spite of this, there are some co...
Design & Development
3 Important Mobile Commerce Trends

April 26, 2013 • Armando Roggio

Tablet-based purchases, an explosion in video watching, and shopping activity of men are among the hottest mobile commerce trends that could impact how online retailers market and sell. Mobile commerce — mcommerce — is the fastest growing retail segment as more shoppers make purchases...
Amazon & Marketplaces
Marketplaces: How to Sell More in 2013

April 23, 2013 • Armando Roggio

Online marketplaces like Etsy, eBay, and Amazon offer retailers profitable, high-volume sales channels that can significantly improve the bottom line. But as more businesses discover and use these marketplaces, competition increases, meaning businesses need to market well in these chann...
Payments
Bitcoins: 3 Things Online Merchants Must Know

April 18, 2013 • Armando Roggio

Bitcoin is a mostly anonymous, peer-to-peer electronic payment system that could allow online retailers to accept cash-like payments from anyone, potentially, opening up new market segments and reaching new customers. But bitcoin is not without risks. Earlier this month, a single bitco...
Amazon & Marketplaces
How to Start Selling on the Amazon Marketplace

April 10, 2013 • Armando Roggio

Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This creates an opportunity for sellers — large and small. It is possible to start selling on the Amazon Marketplace in a matter of hours; the barrier to entry is very l...
Platforms & Apps
4 Reasons Every Retailer Should Have a Mobile App

April 3, 2013 • Armando Roggio

Mobile applications resonate with shoppers, are easy to implement, come with a variety of abilities and purposes, and are becoming the standard for online retailers. There are at least four reasons nearly every retailer should offer a mobile application. Mobile commerce is among the fa...
Design & Development
7 Ways Mobile Commerce Will Change Retail

March 28, 2013 • Armando Roggio

As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, even replace a significant portion of traditional retail shopping. Mobile-driven online sales in the U.S. are expected to reach $2.12 billion in 2013 and explod...
Amazon & Marketplaces
5 Tips for Increasing Amazon Sales by 50 Percent

March 20, 2013 • Armando Roggio

The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, significantly increase sales, and acquire loyal shoppers. Competition on Amazon can be fierce. By some estimates, Amazon receives nearly 90 million unique visitors ea...
Amazon & Marketplaces
Google’s ‘Merchant Quality Score’ Could Make Marketplaces More Attractive

March 14, 2013 • Armando Roggio

A possible change to the way Google ranks merchants on its results pages might make multi-channel selling on marketplaces or comparison shopping engines important. During a recent panel discussion at the South by Southwest (SXSW) Conference and Festival, Matt Cutts, who is the head of ...
Customer Retention
How to Earn Loyal, Repeat Ecommerce Customers

March 7, 2013 • Armando Roggio

Loyal, repeat shoppers convert easily, spend more, cost less to service, and help spread the word about good online shopping experiences. Earning long-term customers can significantly improve an ecommerce business. Loyal shoppers demonstrate conversion rates 5-to-9 times greater than f...
Conversion
4 Good Reasons to Sell Online

February 27, 2013 • Armando Roggio

Ecommerce sales are growing. Online sales topped $1 trillion worldwide for the first time last year and there are good reasons you should consider selling online now to start getting your share. There are really two kinds of businesses or entrepreneurs that should be considering ecomme...
Inventory
Reducing Excess Inventory to Free-up Capital

February 20, 2013 • Armando Roggio

Reducing excess inventory, even at a loss, can free-up capital and help a small online retailer grow. Slow selling products sitting in a warehouse — or, for very small retailers, a garage — tie up cash and may make it hard to invest in marketing, new product lines, or site improvements...
User Experience
5 Ways to Enhance an Ecommerce Site for Tablets

January 7, 2013 • Armando Roggio

Online retailers must design sites that work well and look great on tablets as those devices emerge as a favorite for online shoppers. Designing for tablets include adaptive layouts, touch-sensitive navigation, great images and graphics, and fast load times. Some 25 percent of American...
Photography & Video
10 Compelling Product Video Examples

January 3, 2013 • Armando Roggio

Product videos may attract additional shoppers, encourage sharing, and increase sales for online retailers. So it is little wonder that so many leading retailers are using product videos now. Relying on data aggregated from several sources, SundaySky, a video-platform provider, reporte...
Platforms & Apps
7 Must-have WordPress Plugins for Business Sites

January 3, 2013 • Armando Roggio

WordPress plugins extend the popular content management system’s capabilities and, in many cases, improve its performance. While each site may wish to use a different combination of plugins, there are simply some of these extensions that every business must have.
Design & Development
15 iPad-friendly Retail Sites

January 2, 2013 • Armando Roggio

Apple's iPad tablet computer is changing the way that many consumers connect to the Internet, stay informed, and shop. A tablet-friendly website is thus a new imperative for online retailers. One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar...
Conversion
5 New Year’s Resolutions for Small Online Retailers

December 27, 2012 • Armando Roggio

As 2012 comes to a close and the year's robust holiday season is over, small online retailers will have a bit of time to reflect on how to improve business in 2013. The coming year is likely to see growth in overall ecommerce spending, increased competition for loyal customers, and adv...
Email & Text Marketing
Remember a Holiday ‘Thank You’ Email

December 19, 2012 • Armando Roggio

As the 2012 Christmas shopping season comes to a close, online retailers should take the time to sincerely thank customers and offer appropriate holiday greetings. Email marketing often reaches its peak during the weeks leading up to December 25. Many, if not most, Internet retailers a...
Conversion
Bad Marketers: 4 Evil Tactics from Marketing’s Dark Side

December 17, 2012 • Armando Roggio

Ecommerce marketing can be competitive, as each online store strives to build customer relationships, boost incoming site traffic, and sell more. From time-to-time, marketers will step over an ethical line — sometimes without even realizing it. What follows are four tempting, but evil,...
Email & Text Marketing
Transactional Emails: 5 Secrets to Improve

December 12, 2012 • Armando Roggio

Five relatively simple steps could help online retailers significantly improve transactional emails, and, perhaps, earn additional sales. Transactional or relationship email messages complete, confirm, or provide information about a previously agreed upon transaction. In the ecommerce ...
Photography & Video
3 Video Trends to Watch in 2013

December 10, 2012 • Armando Roggio

Online retailers will be using video in 2013 to increase sales, find new potential customers, and build brand relationships if key streaming-video trends continue. Internet video consumption edged out television watching in 2012 for some groups, according to Nielsen's Global Survey of ...
Email & Text Marketing
Email, Mobile, On-site Driving 2012 Holiday Sales

December 6, 2012 • Armando Roggio

Retail holiday sales for 2012 from the first of November through Cyber Monday rose 16 percent year over year to more than $16.3 billion. Email marketing, mobile shopping, and on-site promotions have all played an important role in online sales. The 16 percent boost in early holiday ret...
Design & Development
Mobile Commerce Blurs Online, Offline Retail

December 5, 2012 • Armando Roggio

Mobile devices like smartphones and tablets allow shoppers to look for products or compare prices from just about anywhere, including right in the middle of a brick-and-mortar store. These devices are changing how people shop and blurring the distinction between buying online or off. R...
Shipping & Fulfillment
3 Tips for Holiday Returns and Exchanges

November 28, 2012 • Armando Roggio

When the giddy days of holiday sales end, online retailers frequently need to deal with the inevitable returns and exchanges barrage. But when customer contacts are seen as opportunities, even returns can be a tool to improve an ecommerce business. Online returns and exchanges are a po...
Conversion
4 Ideas for After-Christmas Sales

November 27, 2012 • Armando Roggio

The first quarter of the year can be a slow time for online merchants, especially in the wake of robust Christmas sales. Fortunately, offering after-Christmas specials may boost revenue, reduce inventory, and make for happy customers. The buying frenzy that began seemingly right after ...
Schools & Resources
5 Sins of Retail Site Design in 2013

November 20, 2012 • Armando Roggio

A great retail site design is aesthetically pleasant; it reflects current trends; and it includes the best and often latest in functionality. When these areas are ignored the resulting design can be downright sinful — even harmful to the bottom line. To some extent, site design is subj...
Social Media
Pinterest Releases Business Accounts

November 19, 2012 • Armando Roggio

Pinterest, the popular image and video sharing site, now allows for specific business accounts that have a separate set of terms and conditions and may eventually include promotional options not currently available on the platform. "Thousands of businesses have become part of our commu...
Design & Development
3 Tactics for Mobile Commerce

November 16, 2012 • Armando Roggio

Mobile shopping may be the fastest growing retail trend this year and next. How merchants market to mobile shoppers could soon have a significant impact on sales and customer loyalty. There is no question that shoppers are using mobile devices — smartphones and tablets — to research bu...
Email & Text Marketing
Email Marketing: Planning Your Holiday Calendar

November 12, 2012 • Armando Roggio

Email marketing is a powerful driver of holiday sales. But haphazardly sending emails is not the way to optimize campaigns. Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results. What follows is an example holiday em...
Conversion
Preparing for Television Commerce; 4 Steps

November 7, 2012 • Armando Roggio

A recent survey found that almost half of American television viewers were interested in making purchases directly from their television sets, using remote controls or companion devices. Given that consumers may spend five times as many hours a week watching television as they do browsi...

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