Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Conversion
5 More Reasons to Consider Drop Shipping for Ecommerce

February 28, 2017 • Armando Roggio

Drop shipping is a fulfillment model wherein online retailers market products and take orders from shoppers, but third-party suppliers (drop shippers), which are often product distributors or brokers, fulfill those ...
Checkout Tactics
7 Reasons Customer Service Agents Lose Sales

February 24, 2017 • Pamela Hazelton

After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
Checkout Tactics
Track Micro Conversions to Increase Sales

February 7, 2017 • Pamela Hazelton

Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume ...
Analytics & Data
Using Google Analytics to Optimize Shipping Rates

February 5, 2017 • Morgan Jones

One of the biggest challenges ecommerce merchants face is rising shipping rates. Thanks to Amazon, consumers expect fast, free delivery. Because niche merchants do not typically have the sales volume ...
Conversion
Ecommerce Product Reviews Help Shoppers in Era of Distrust

January 30, 2017 • Armando Roggio

Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback. “Consumers have long relied ...
Customer Retention
5 Reasons to Offer Ecommerce Subscriptions

January 26, 2017 • Armando Roggio

The ecommerce subscription model offers retailers several operational benefits, including relatively better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. Subscription ecommerce businesses take ...
Customer Service
13 Chatbots on Facebook Messenger, for Merchants

January 24, 2017 • Sig Ueland

Since the launch of Facebook’s Messenger platform last April, over 34,000 chatbots have been written, using simulated texting and chat interfaces to interact with users. Chatbots don’t require users to install ...
Conversion
8 Ways to Encourage Ecommerce Customer Loyalty in 2017

January 23, 2017 • Armando Roggio

Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service. Repeat customers convert at a higher rate than first time buyers. Repeat customers ...
Product Pages
Generate Product Descriptions with Natural Language Software

January 20, 2017 • Armando Roggio

Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time. Ecommerce product descriptions ...
Customer Service
Want to Please Shoppers? Respond Quickly

January 19, 2017 • Pamela Hazelton

In “5 Ways to Draw Shoppers In, and Keep Them,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention.
Checkout Tactics
7 Ways to Accelerate Your Online Store in 2017

January 11, 2017 • Pamela Hazelton

More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their ...
Conversion
Monitor Inventory Sell-through Rates to Boost Performance

January 5, 2017 • Armando Roggio

Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit. For many retail businesses, inventory ...
Conversion
Free Shipping, Free Returns Critical for Online Shoppers

December 21, 2016 • Armando Roggio

Online shoppers want free shipping, free returns, on-time delivery, and accuracy. Internet retailers that deliver on these consumer desires may earn loyal customers and gain a competitive advantage. Order fulfillment —
Conversion
Does Visual Search Improve Ecommerce Conversions?

December 9, 2016 • Gagan Mehra

Last month I addressed the rise of visual search for ecommerce. Many larger merchants now offer the feature as part of their mobile app. This holiday season gave me an opportunity to test the ...
Analytics & Data
Google Analytics: Using Goals, Funnels to Improve Conversions

December 5, 2016 • Morgan Jones

Ecommerce merchants presumably want to convert as much traffic to sales as possible. The Google Analytics metric “Ecommerce Conversion Rate” gives merchants broad insight into their site’s conversion status. But ...
Product Pages
5 Tweaks to Key Products to Spur Holiday Sales

November 23, 2016 • Pamela Hazelton

It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year. While time has run out for ...
Checkout Tactics
8 Ways to Harness Holiday Conversions

November 4, 2016 • Pamela Hazelton

The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
Analytics & Data
Google Analytics: Using Demographics, Interests for More Revenue

October 30, 2016 • Morgan Jones

Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services. Without a clear value proposition, which ...
Product Pages
Increase Apparel Conversions with These Sizing Tips

October 9, 2016 • Pamela Hazelton

Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the ...
Photography & Video
How Much to Pay for Photography, for Ecommerce?

October 6, 2016 • Armando Roggio

What is a picture worth, in dollars and cents? Online retailers need product photography, relevant product lifestyle images, and even stock photos (for blog posts and social media). All of ...
Analytics & Data
Google Analytics: Using Site Speed Data to Improve Conversions

September 30, 2016 • Morgan Jones

Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets)
Customer Retention
Using Supporting Content to Build Loyal Customers, Authority

September 22, 2016 • Pamela Hazelton

The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal customer wants a positive experience ...
Conversion
Google Analytics: Track Individual Behavior in New ‘User Explorer’ Report

September 8, 2016 • Brad Booth

In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior and interactions with your website. Each interaction is in order ...
Customer Retention
Customer Accounts Can Boost Conversions

September 6, 2016 • Pamela Hazelton

Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and, done right, this practice can ...
Analytics & Data
Google Analytics: Using Site Search Data to Grow Revenue

August 31, 2016 • Morgan Jones

Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave, without buying anything? Did they ...
Analytics & Data
SEO: Measuring Performance of the Long Tail

August 26, 2016 • Jill Kocher Brown

The long tail should drive most of the natural search performance for ecommerce companies. But whether it actually does is another matter. Don’t assume that the long tail is working for you ...
Customer Retention
Using Referral Marketing to Fuel Ecommerce Subscriptions

August 17, 2016 • Armando Roggio

When your subscribers refer your ecommerce subscription service, they are helping your business grow. Both the customers who refer your products and the referred customers they bring in are likely ...
Conversion
Google Analytics: 4 New Reports for SEO

August 7, 2016 • Brad Booth

In May 2016, Google Analytics launched new reports for analyzing organic search traffic. Now you can view search engine data and Google Analytics data side-by-side, in the same report, to ...
Analytics & Data
Using Google Analytics to Optimize Bing Ads, Other Channels

August 3, 2016 • Morgan Jones

Ecommerce merchants strive to optimize their returns on investment from advertising. Google Analytics can help, with its integration to Google AdWords that allows ecommerce sites to view advertising spend, revenue, and ...
Customer Service
Boost Conversions with SMS Messaging

July 26, 2016 • Pamela Hazelton

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code.

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