Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Conversion
9 Category Features that Boost Conversions

July 23, 2017 • Pamela Hazelton

If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a ...
Conversion
5 Groups of Shoppers You’re Likely Ignoring

July 6, 2017 • Pamela Hazelton

Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such ...
Analytics & Data
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

July 3, 2017 • Morgan Jones

Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist ...
Conversion
The Growing Adoption of Voice Commerce

July 2, 2017 • Gagan Mehra

Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of ...
Product Pages
10 Tips for Better Product Category Pages in 2017

June 27, 2017 • Armando Roggio

Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page ...
Product Pages
Need More Conversions? Review Your Calls to Action

June 21, 2017 • Pamela Hazelton

I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of ...
Analytics & Data
Ad Blockers Can Affect Analytics Reporting

June 8, 2017 • Hamlet Batista

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization ...
Analytics & Data
Measuring Offline Sales in Google Analytics

June 7, 2017 • Morgan Jones

Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or ...
Photography & Video
11 Ways Photos Harm Ecommerce Conversions

June 6, 2017 • Pamela Hazelton

High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when ...
Conversion
5 Tips for Displaying Ecommerce Product Prices

May 31, 2017 • Armando Roggio

Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact,
Conversion
Use Hypotheses to Optimize Conversions

May 30, 2017 • Emir Musabasic

In “Conversion Optimization: Research First, Then Test,” I addressed the four types of conversion research to conduct before commencing A/B or other tests. When that research process is complete, the ...
Photography & Video
10 Tutorials for Product Photography

May 29, 2017 • Sig Ueland

To showcase your products at little expense, consider do-it-yourself product photography. Assemble a professional-level production setup at very little cost, and there are plenty of expert tutorials available to guide ...
Product Pages
9 Tips to Build the Best Product Images

May 25, 2017 • Armando Roggio

The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ...
Conversion
Twiggle CEO: Site Search Should Think Like Humans

May 24, 2017 • Armando Roggio

By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ...
Customer Retention
Default Category Sorts Can Harm Conversions

May 23, 2017 • Pamela Hazelton

Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default ...
Analytics & Data
Bad Product Data Hurts SEO

May 19, 2017 • Jill Kocher Brown

The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but ...
Conversion
Conversion Optimization: Research First, Then Test

May 17, 2017 • Emir Musabasic

It is a common misconception that you can test your way to conversion optimization. An abundance of testing software, some of which is free, makes the temptation only greater. But ...
Customer Retention
Site Search: A Navigation and Conversion Tool

May 9, 2017 • Pamela Hazelton

Online shoppers who find what they want tend to spend more money. And site search helps them locate what they’re looking for. According to a study by WebLinc, an ecommerce platform and consulting firm,
Analytics & Data
Using Google Analytics to Track Profitability by Product

May 5, 2017 • Morgan Jones

Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow ...
Analytics & Data
Using Google Data Studio for SEO

May 3, 2017 • Hamlet Batista

In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post,
Conversion
Google Optimize: Setting Up Experiments

April 27, 2017 • Emir Musabasic

In my previous article,”Google Optimize: No Excuse Not to Test,” I explained how to get started on that platform and prepare it for testing. In this article, I’ll create a real ...
Conversion
Google Optimize: No Excuse Not to Test

April 18, 2017 • Emir Musabasic

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive,
Photography & Video
8 Types of Videos That Convert Shoppers into Buyers

April 7, 2017 • Pamela Hazelton

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media ...
Analytics & Data
Google Analytics: How to Track Marketing Campaigns

April 6, 2017 • Morgan Jones

Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Google ...
Photography & Video
10 Viral Videos from Brands, for Inspiration

April 4, 2017 • Sig Ueland

Video is big and getting bigger. According to a study from Cisco, by 2021 over 75 percent of global mobile data traffic will be video, and there will be more ...
Conversion
Getting Started with Real-time Product Targeting

March 29, 2017 • Gagan Mehra

Product targeting has been practiced for years in the online retail world, where segments of customers are targeted with products based on their preferences and purchase history. This has evolved ...
Content Marketing
Using Product Content to Boost Conversions

March 28, 2017 • Armando Roggio

The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ...
Checkout Tactics
Boost Site Search Results with Unique, Trendy Keywords

March 21, 2017 • Pamela Hazelton

Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly ...
Product Pages
How to Sell High-priced (and High-quality) Products

March 6, 2017 • Pamela Hazelton

In the 1950s, most products were built to last. Companies knew that manufacturing long-lasting products would spread word-of-mouth referrals, which meant sales. The focus was on the lifespan of a ...
Analytics & Data
Google Analytics: Custom Reports, Shortcuts, Dashboards

March 1, 2017 • Morgan Jones

Ecommerce merchants need easily accessible data to make quick decisions and drive more sales. But the data used by merchants differs based on their particular circumstance. They need data that ...

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