Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Analytics & Data
10 Google Analytics Custom Alerts, for Ecommerce

July 12, 2016 • Brad Booth

Google Analytics provides a way to receive email and SMS alerts when something important occurs on your website, such as a traffic spike or a sudden traffic drop. The alerts ...
Checkout Tactics
Subscription Model Can Increase Lifetime Values

July 7, 2016 • Pamela Hazelton

While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters ...
Analytics & Data
Using Google Analytics to Identify Conversion Weaknesses

July 1, 2016 • Morgan Jones

It is essential to optimize sales conversion rates to be successful as a niche ecommerce merchant. Potential customers are unforgiving. They will not struggle through a purchase process or checkout ...
Product Pages
Before Advertising, Make Sure Pages Will Convert

June 22, 2016 • Pamela Hazelton

Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more ...
Checkout Tactics
Taking the Unexpected Out of Cart Abandonment

June 13, 2016 • Armando Roggio

The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart ...
Customer Retention
Focus on Existing Customers for Better Profitability

June 9, 2016 • Marcia Kaplan

Should ecommerce merchants direct their resources to finding new customers or marketing to existing ones? The answer, according to most experts, is that companies achieve better return on investment by nurturing their ...
Product Pages
Value Propositions Increase Interest and Sales

June 7, 2016 • Pamela Hazelton

If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be? While there are plenty of worthwhile features and policies, the store’s value proposition ...
Customer Retention
5 Ways to Draw Shoppers In, and Keep Them

May 21, 2016 • Pamela Hazelton

The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images and descriptive video, among other ...
Conversion
Could Guided Selling Help Your Ecommerce Store?

May 18, 2016 • Armando Roggio

Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers. Guided selling is a form of product recommendation to make ...
Product Pages
How to ‘Manufacture’ Product Descriptions, for Ecommerce

May 9, 2016 • Armando Roggio

Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product ...
Analytics & Data
Using Real-time Analytics to Boost Conversions

May 6, 2016 • Pamela Hazelton

During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive deal killers. By reviewing real-time data,
Analytics & Data
Using Google Analytics to Value Soft Conversions

April 25, 2016 • Steve Hammer

The fantasy of ecommerce is that every user who visits a site is ready to buy. The data tells us otherwise. More than 90 percent of users leave without purchasing, and the ...
Customer Retention
Use a Blog to Build Loyalty, Increase Conversions

April 21, 2016 • Pamela Hazelton

If you’re relying solely on category and product pages to convert visitors into customers, you’re missing a good opportunity to build a loyal following. Today, more than ever, consumers rely ...
Product Pages
Create Responsive Ecommerce Product Pages with Bootstrap

April 11, 2016 • Armando Roggio

The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap to build a professional looking ...
Product Pages
How to Grow, Manage Customer Reviews

April 8, 2016 • Pamela Hazelton

A while back I addressed customer reviews and how they can help sell products. Amazon relies on customer reviews to sell everything from nail clippers to high-end appliances. Without ratings and reviews, it ...
Conversion
4 Things Add-to-cart Rates Tell an Ecommerce Business

April 6, 2016 • Armando Roggio

Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of site visitors who add a ...
Analytics & Data
Google Analytics: 3 Ways to Use Transaction Data to Grow Revenue

March 29, 2016 • Steve Hammer

You’d be hard pressed to find an ecommerce operator that didn’t think that revenue was the most important metric. Revenue is easy to track, and most ecommerce platforms integrate revenue ...
Product Pages
4 Simple Product Page Layouts That Work

March 22, 2016 • Pamela Hazelton

I’ve written a great deal about design and functionality and the important role each plays in the usability of an online store. Usability is the driving force behind conversions. Even ...
Product Pages
3 Ways to Sell Products That Don’t Sell

March 8, 2016 • Pamela Hazelton

Most ecommerce sites have some products that are of great quality and do a good job, but don’t sell very well. The problem may be pricing, positioning, or presentation. Many storeowners ...
Conversion
February 2016: Most Popular Articles

February 26, 2016 • Web Marketing Today

Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are the ten most popular for February 2016, recognizing that articles published earlier in the month are more likely to make the list than later ones.
Product Pages
6 Tips to Improve Product Descriptions

February 22, 2016 • Pamela Hazelton

Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you’re asking them to buy, and they need to be ...
Analytics & Data
For Ecommerce Analytics, Start with a Strategy

February 17, 2016 • Steve Hammer

When the Powerball lottery hit $1 billion, a company had a brilliant marketing idea. It spent $20 on a lottery ticket and offered to share the winnings with anyone who ...
Checkout Tactics
7 Ways to Add a Personal Touch to Your Ecommerce Site

February 7, 2016 • Pamela Hazelton

How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. This goes beyond offering live ...
Conversion
Understanding Google Analytics Attribution Models

February 4, 2016 • Sharon Mostyn

Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel Funnels report. Is “1” the only path length shown? If your answered "no" to either of these questions, then you need to know about Google Analytics attribution models.
Conversion
14 Unconventional Valentine’s Day Promotions, to Inspire

February 3, 2016 • Kathleen Fealy

Valentine’s Day is easy for restaurants, hotels, and flower and candy shops, but what about businesses that don’t promote love and romance?
Conversion
Benefits vs. Features: Understand the Difference, Boost Sales

February 2, 2016 • Phil Frost

If you want to increase your sales without investing more in driving new customers to your website, then you need to boost your conversion rate, the number of website visitors who make a purchase.
Conversion
January 2016: Most Popular Articles

January 29, 2016 • Web Marketing Today

Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are the ten most popular for January 2016, recognizing that articles published earlier in the month are more likely to make the list than later ones. As you can see, our 2016 trends articles topped the list.
Conversion
5 Signs of Conversion Leaks on Ecommerce Sites

January 26, 2016 • Gagan Mehra

Conversion is critical for ecommerce merchants. Most retailers hover around a 2 percent conversion rate. Many of the techniques to improve conversion focus on the checkout flow. While checkout should be ...
Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions

January 21, 2016 • Pamela Hazelton

We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
Conversion
A Data Strategy for Google Analytics, for Ecommerce

January 20, 2016 • Abhi Jadhav

In my last article, I wrote about four ways that Google Analytics data can be confusing to users. The method Google used to develop Analytics is the root cause for ...

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