Category

Conversion

Fewer than 5% of visitors to an ecommerce site typically convert to customers. In this Conversion category, we offer insights to increase that percentage. Our expert contributors address ratings and reviews, social proof, site search, product page enhancements, product descriptions, checkout options, live chat, and much more — anything to help close online sales.

Analytics & Data | Checkout Tactics | Customer Retention | Customer Service | Photography & Video | Product Pages

Conversion
3 Great Retailer Blogs Content Marketers Should Read

January 19, 2016 • Armando Roggio

Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content marketers from small or mid-sized ...
Customer Retention
6 Benefits of Using Predictive Marketing Tools, for Ecommerce

January 13, 2016 • Marcia Kaplan

Big data can be a big headache. Collecting consumer data is only useful if the information can be leveraged for revenue and profit. Predictive-marketing analytics tools help companies manipulate data ...
Conversion
10 Surprising Mistakes on Large Ecommerce Sites

January 7, 2016 • Gagan Mehra

Most people start their holiday shopping before Thanksgiving Day. I am no different. I also started the shopping ritual before Thanksgiving Day this past year. I prefer shopping online and ...
Product Pages
9 Musts for a Competitive Edge in 2016, for Ecommerce

January 5, 2016 • Pamela Hazelton

It’s 2016. You can bet that hordes of new and existing online shoppers received a computer or smartphone for Christmas. New studies show that ecommerce will grow up to 20 percent ...
Customer Retention
Keep the Buying Momentum Going in January

December 22, 2015 • Pamela Hazelton

For most online retailers, the holiday shopping season accounts for up to 40 percent of annual sales. While we await final numbers for the 2015 Christmas season, the following 2010-2014
Conversion
4 Ways Google Analytics Produces Confusing Data

December 17, 2015 • Abhi Jadhav

Google Analytics is a powerful tool that allows users to analyze data through a variety of customizable ways. The tool gets its power from the flexibility that it is built ...
Conversion
Using Ecommerce Site Search for Customer Insights

December 9, 2015 • Armando Roggio

When shoppers search on an ecommerce site, they are sharing insights about what they expect from the site and what they think of its products. Ecommerce marketers can learn from ...
Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales

December 8, 2015 • Pamela Hazelton

During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
Conversion > Merchant Voice
How I doubled my conversions in one month

November 25, 2015 • Elizabeth Hollingsworth

My Wedding Decor turned seven months old on November 23. In the last month, advice from three sources — a wedding directory business development manager, a retailer on the Shopify forum,
Conversion
9 Things to Check for Black Friday, Cyber Monday

November 24, 2015 • Pamela Hazelton

The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products? Earlier I shared 7 tweaks ...
Analytics & Data
Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly

November 22, 2015 • Kunle Campbell

When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to ...
Conversion
Google Tag Manager Simplifies Cumbersome Task for Merchants

November 19, 2015 • Abhi Jadhav

Google Tag Manager is a free tag management platform. A “tag” is a small piece of code that is inserted into a website and communicates with a remote server. There ...
Conversion
7 Merchandising Lessons from Top Online Retailers

November 17, 2015 • Armando Roggio

Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of America’s top revenue-generating sellers merchandise ...
Product Pages
7 Tweaks to Increase Holiday Shopping Conversions

November 9, 2015 • Pamela Hazelton

Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites, and then convert those shoppers ...
Conversion
Google Analytics: How to Use Custom Campaign URL Tagging

November 5, 2015 • Sharon Mostyn

For traffic types other than Direct and Organic, Google Analytics lets you track visitors to your website using Custom Campaign URL Tagging, a feature that enables you to add custom parameters to URLs used in web-based or email ad campaigns.
Conversion
Promo Codes: Discounts vs. Benefits, for Ecommerce

October 23, 2015 • Abhi Jadhav

Shoppers will be looking for discounts on holiday items in the next few weeks. If designed right, a promo code can offer the discounts shoppers seek, and help merchants increase ...
Customer Retention
Use Shopping Surveys to Increase Conversions

October 21, 2015 • Pamela Hazelton

If you ever want to know what online shoppers are thinking, ask them. Shopping surveys tell you what’s working and what isn’t. They can also tell you things you never ...
Customer Service
10 Live Chat Tools for Ecommerce Merchants

October 11, 2015 • Sig Ueland

A live chat tool can be a good way to provide quick answers and a personalized experience to shoppers. Here is a list of live chat tools. Many of these tools ...
Product Pages
Mobile Product Page Design: The Inverted Pyramid

October 6, 2015 • Pamela Hazelton

Now that the holiday shopping season has started, make sure your mobile product pages are designed for conversion. While there is a time constraint, you may, nonetheless, want to look ...
Photography & Video
9 Popular Product Videos, for Ecommerce

September 28, 2015 • Sig Ueland

Creating a product video can be a good way to deliver useful information about a product, as well as to convey the essence of your brand. If you’re interested in ...
Checkout Tactics
7 Quick Changes to Boost Ecommerce Conversions

September 22, 2015 • Pamela Hazelton

“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
Conversion
Google AdWords or AdWords Express: Which Is Better?

September 15, 2015 • Phil Frost

Google AdWords Express is a stripped-down, simplified version of Google AdWords. In Google’s words, “AdWords Express is an advertising option for businesses that want to get started quickly. It's ideal for business owners who don't have a lot of time to manage their online advertising.”
Conversion
The Case for Registering Online Shoppers

September 11, 2015 • Armando Roggio

With the addition of one unobtrusive form field, online retailers may provide shoppers with a better ecommerce experience and possibly earn loyal customers. Unfortunately, to enjoy this additional ecommerce success,
Product Pages
3 Methods for Cross-selling on Product Pages

September 8, 2015 • Pamela Hazelton

Consumers want to find what they’re looking for quickly. They also want ideas or options should the product they select not exactly fit the bill. That’s why it is crucial to present options and alternate products in the best way for your target audience.
Photography & Video
8 Brands That Live Stream Video for Innovative Marketing

August 31, 2015 • Sig Ueland

Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways to incorporate live streaming video ...
Product Pages
3 Ways to Personalize Products for the Shopper

August 24, 2015 • Pamela Hazelton

The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be converting and generating in revenue.
Product Pages
How to Use Bullet Points to Sell Products

August 5, 2015 • Pamela Hazelton

In our fast-paced world, everyone wants to get as much information as possible in the shortest amount of time. This rings especially true with product descriptions. While bullet points about products ...
Conversion
A Great Number of Products Requires Great Search

August 4, 2015 • Armando Roggio

As an online store’s product catalog grows it becomes increasingly important to provide site visitors with a robust and feature-rich search solution to help them find just the right product ...
Conversion
The Marketing Funnel Is Dead; New Consumer Path to Purchase

July 29, 2015 • Phil Frost

For more than a century, the conventional wisdom in marketing was that customer buying decisions followed a linear, top-down progression known as the funnel.
Checkout Tactics
What to Include in Site Navigation, for Higher Conversions?

July 21, 2015 • Pamela Hazelton

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.

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