Category

Design & Development

  • Design & Development

    Tech Support – July 2006

    July 1, 2006 •

    Question: I’m contemplating either DSL, cable or a T-1 line for my business. How can I determine which Internet connection is best for my company? Brian Getting: While DSL, cable and T-1 lines all provide a high-speed, "always on" connection to the Internet, they differ in both the co...

  • Design & Development

    Tech Support: June 2006

    July 1, 2006 •

    Question: What’s the difference between a web server and an email server? Brian Getting: In this case, both the web server and the email server are software packages that provide services, rather than referring to a hardware server that is running these applications. Web server sof...

  • Design & Development

    RSS Can Help Your eCommerce Business

    June 1, 2006 •

    Last month we introduced the technology commonly called RSS (Really Simple Syndication) and explained how it is being used to distribute online content. This month we will look at how ecommerce business owners can use RSS to improve their online presence. Announcements RSS is a syndic...

  • Design & Development

    Tools of the Trade

    June 1, 2006 •

    Welcome to our first installment of “Programming Notes,” a column designed to help novice web designers and developers with some of the challenges that they may face. Creating and maintaining a website requires someone to be familiar with graphic design, computer programming, server adm...

  • Design & Development

    Robust International Market for Stolen Credit-Card Numbers

    May 30, 2006 •

    Think of it as sort-of a smorgasbord. For one dollar, a thief can purchase a stolen credit card number. He could buy it from another thief in one of hundreds of online, international chat-rooms set-up for that purpose. For three dollars, he could buy the credit card number with the thre...

  • Design & Development

    Hosting Companies: Many Options for eCommerce

    May 1, 2006 •

    It may seem like a daunting task to locate the right domain-hosting firm for your business, as there seems to be an endless sea of options. Wading through the many choices in the web hosting market can be frustrating and confusing. Rather than looking for a hosting company that offers ...

  • Design & Development

    Control Panels Help with Website Management

    May 1, 2006 •

    Long gone are the days a user must contact his Internet service provider or domain hosting company to make changes to an account, add an email address, renew a domain or inquire about bandwidth usage. The advent of the control panel has placed immediate control in the hands of the accou...

  • Design & Development

    Web Servers: Shared, Dedicated, and Virtual-Dedicated

    May 1, 2006 •

    When selecting a domain host for your business, one of the earliest questions you’ll need to resolve is whether you want a shared, dedicated or virtual-dedicated hosting plan. The main difference between dedicated and shared hosting is how the web server is utilized. In a shared enviro...

  • Design & Development

    eCommerce Dictionary: Hosting Terms

    May 1, 2006 •

    Affiliate Program An affiliate program is any type of revenue sharing program where a webmaster or website receives a portion of income for generating leads, traffic or sales through a graphic or text link to a merchant website. Alias A name that points to another name. Aliases are use...

  • Design & Development

    RSS Basics

    May 1, 2006 •

    Want more traffic to your ecommerce site? Need an easy way to distribute news and updates? An RSS feed may be your answer. RSS stands for Really Simple Syndication and is a format for syndicating website content such as might be found on major news sites like CNN, as well as on blogs. ...

  • Design & Development

    Web Analytics: Data Collection Methods

    May 1, 2006 •

    Web analytics software helps ecommerce operators understand what their online visitors are up to. Which search engine did the visitors come from? How long did they remain on the site? Which web pages did they exit the site from? And so forth. Utilizing the data that web analytics packa...

  • Design & Development

    Tech Support: May 2006

    May 1, 2006 •

    What is “keyword density” and how does it affect me? Keyword density is a phrase that is used to describe how relevant a keyword “topic” is to text on a web page. Keyword density is measured in much the same way that normal density is measured- by comparing the number of times a keywor...

  • Design & Development

    Tech Support – April 2006

    April 1, 2006 •

    What’s a page rank and how does it work? PageRank is Google’s system to rank the relative popularity of a website. Developed by Larry Page and Sergey Brin, Google’s founders, the PageRank system uses the Internet’s vast linking structure to measure an individual web page. A link from o...

  • Design & Development

    Credit Card Processing: How It All Works

    April 1, 2006 •

    The credit card processing system is confusing. The players are numerous and the process is complex. To understand how it all works, it helps to grasp the types of companies that are involved, and how much money they typically charge for processing a transaction. David Schwartz is dire...

  • Design & Development

    Payment Processing: Choose the System that Fits

    April 1, 2006 •

    One of the most critical decisions business owners have to make is how they are going to process payments from their website. Entrepreneurs frequently find themselves asking if a merchant account is what they need or if they need a private payment system (a “PPS”) such as PayPal or the ...

  • Design & Development

    eCommerce Fraud: Build a Human Firewall

    April 1, 2006 •

    There is a fellow from Europe named Kevin Mitnick, who can find your Social Security number online in 15 seconds. He was the hacker who was elevated to “computer terrorist” status by the FBI and Interpol. They caught him and put him in jail for five years, but there are thousands like h...

  • Design & Development

    Web Analytics: Translating the Wall of Data

    April 1, 2006 •

    Assume an ecommerce operator launches a paid-search advertising campaign. That is, assume the operator purchases several keywords on Yahoo! Search, Google, MSN and others, and then assembles text ads on those search engines to attract visitors to his site. Assume that the campaign start...

  • Design & Development

    Shopping Carts: Features to Consider

    April 1, 2006 •

    A shopping cart system should be able to accommodate a business’ needs, rather than requiring the business to adjust goals and strategies to match the capabilities of the shopping cart. We've put together a template of sorts that you can use to help decide on a shopping cart system base...

  • Design & Development

    Accepting ACH Payments and eChecks

    April 1, 2006 •

    A consumer must have a credit card to purchase products from an ecommerce site, right? Not necessarily. There are payment-processing options that allow ecommerce operators to deduct the purchase price directly from the bank account of a customer, without the customer having or providin...

  • Design & Development

    Is Live Chat Worth It?

    April 1, 2006 •

    It was a phase, until it started costing money and taking time away from already busy schedules. Too many business owners had the wrong expectations, so links to the tool are seen less these days. I’m talking about live chat between online stores and visitors. If used properly, though,...

  • Design & Development

    Shopping Cart Abandonment

    March 1, 2006 •

    Online shopping cart abandonment is like finding a shopping cart abandoned in your local store: Someone has placed products in their cart and walked away before completing the purchase process. Like your local store, ecommerce operators know abandoned carts mean lost revenue. Here’s a ...

  • Design & Development

    Analytics Software Improves Paid Search Campaigns

    March 1, 2006 •

    John Marshall wants to know what happens after the click. Marshall is CEO and founder of Click Tracks, a company that provides software to analyze the online behavior of website visitors. “It’s not enough to purchase keywords on a search engine merely to attract visitors to a website,” ...

  • Design & Development

    Fulfillment Companies Offer Benefits

    February 1, 2006 •

    Imagine having a state-of-the-art fulfillment department. This fulfillment department would have the most up-to-date order management software, computer hardware and warehousing functions. The employees of the fulfillment department would be experienced and professionally trained. Shipm...

  • Design & Development

    Macromedia Exec Sees “Dreamy” Future

    February 1, 2006 •

    It is generally agreed among non-programmers that Macromedia Dreamweaver and Macromedia Flash, more than almost any other software products, brought the production of quality, functional websites within reach of non-programmers and changed the way the Internet looked, felt, and sounded....

  • Design & Development

    Optimizing HTML Code for Maximum SEO

    February 1, 2006 •

    Overview Search engine optimization has come to the forefront in recent years as competition for search engine rankings increases. Online business owners often times rely heavily on search engines to generate traffic to their websites, which in turn increases the chances of those visit...

  • Design & Development

    Combining CSS and JavaScript to Save Page Space

    February 1, 2006 •

    Overview Real estate on a website has become a valuable commodity. Website owners and designers are faced with the challenge of providing enough content to satisfy their visitors, while also maintaining the visual appeal and usability of the website. On one end of the spectrum is a web...

  • Design & Development

    HTML Email: Effectiveness Requires Planning

    January 1, 2006 •

    Email can be an essential tool for every online retailer. Professional-looking emails instill confidence, build brand awareness, and increase customer loyalty. Retailers can send email communications using HTML that are as visually engaging and effective. There are a couple of points, h...

  • Design & Development

    An Introduction to CSS – Part 3

    January 1, 2006 •

    Overview In our last two tutorials about Cascading Style Sheets, we covered how to apply styles to all instances of an HTML tag, and also how to create style classes and then selectively apply styles to only certain HTML tags. For the most part, our styles were limited to font treatmen...

  • Design & Development

    Encoding Images Using HTML

    January 1, 2006 •

    Overview One of the most basic HTML elements is the image tag, which is used to tell a browser to display an image on a webpage. While it is a simple tag to learn, the image tag has quite a few attributes that are important to be aware of. For example, using these attributes we can tel...

  • Design & Development

    Order Management Software Saves Time, Reduces Errors

    January 1, 2006 •

    “It was the best of times, it was the worst of times.” When Charles Dickens opened his classic A Tale of Two Cities with those words he was thinking only about the French Revolution. But his words strike equally apropos in the entrepreneurial revolution of the 21st century. It is the ...

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