Category

Design & Development

The nuts and bolts of an ecommerce site are design and development. We address design innovation and trends — including layouts, colors, photography, logos, video, and more. We explain the basics of code — HTML, CSS, JavaScript — as well as platforms, themes, plugins, open source, and related topics.

Code | Design & Dev Tools | Platforms & Apps | Schools & Resources | Typography & Fonts | User Experience
  • Design & Development

    March Survey Results: Ecommerce Merchants Not Prepared for Mobile

    April 7, 2010 •

    The use of mobile devices for Internet access is growing rapidly. This got us wondering how our readers are responding to the mobile boom, and how many ecommerce firms are truly prepared to meet the challenges of mobile commerce. Survey results indicate that practically everyone uses mo...

  • Platforms & Apps

    Cart of the Week: CompleteCart by Thin Air Media

    April 2, 2010 •

    This week, we'll hear from Marc Terrien, owner and president of Thin Air Media Solutions. The company is based in Crested Butte, Colo., and offers web development and design services and software, including its CompleteSite content management system and the online shopping cart module known as CompleteCart. Terrien estimates that the cart currently has around 30 users.

  • Design & Development

    NetSuite’s View of Mobile Commerce

    March 30, 2010 •

    Mobile commerce will likely affect most every ecommerce merchant in one way or another. NetSuite is a leading ecommerce platform with many ecommerce customers. Malin Huffman is a principal product manager at NetSuite in charge of the company's mobile efforts, and he discusses NetSuite'...

  • Platforms & Apps

    Cart of the Week: 1AutomationWiz

    March 26, 2010 •

    This week, we'll hear from Don Schnure, president of 1AutomationWiz.com. The company is located in St. Louis, Mo., and it provides online shopping cart software called 1AutomationWiz. According to Schnure, roughly 7,000 merchants currently use the cart. We'll also hear from a 1AutomationWiz customer, Kim Wilson.

  • Business

    What Is a Denial-of-Service Attack?

    March 25, 2010 •

    Nothing is more frustrating for ecommerce merchants than website downtime. Untold sales may be lost while customers are unable access the merchant's website. But, occasionally it is not the fault of a hosting company, but of hackers who have perpetrated a distributed denial of service a...

  • Code

    Five Handy HTML Tags To Help Your Ecommerce Business

    March 24, 2010 •

    There is an analogy between driving a car and operating an ecommerce business. With a car, you need to know a few basic things, like how to steer, accelerate, and brake. Likewise, the manager or owner of an online retail business really only needs to know how to process orders, manage customer service, and keep up with the accounting.

  • Platforms & Apps

    Cart of the Week: BigCommerce

    March 19, 2010 •

    This week, we'll hear from Mitchell Harper, co-founder and product marketing manager for Interspire, the company behind BigCommerce online shopping cart. Interspire's North American headquarters are in Austin, Texas, with engineering teams located in Sydney, Australia and London, England. "BigCommerce is the SaaS [software as a service] version of our licensed ecommerce platform

  • Schools & Resources

    Mobile Commerce: Four Good Examples

    March 18, 2010 •

    Deciding what to do about the explosive growth of mobile traffic can be difficult. That’s why we’re bringing you some of our picks for the best of the mobile web, with mobile-optimized sites that bring a unique and useful experience for users. Some of these sites are from large retailer...

  • Design & Development

    Take the Survey: Is Your Website Mobile Optimized?

    March 17, 2010 •

    Many experts predict that mobile commerce will eventually exceed traditional website sales. We wonder how many ecommerce sites are already optimized for mobile devices; and we're curious what your view of mobile commerce really is. The goal of this month's Practical eCommerce survey is ...

  • Design & Development

    To Tap Mobile Buyers, First Determine Their Needs

    March 16, 2010 •

    As the mobile user base swells, it is becoming easier to classify mobile users based on their attitudes towards their phones and the features they use most often. Merchants should consider how mobile customers will prefer to access web content. From that, merchants can decide what kind ...

  • Design & Dev Tools

    The PEC Review: LABjs for Better Site Performance

    March 15, 2010 •

    Many small- to medium-sized online retailers are entrepreneurial companies. Their owners and employees often have diverse responsibilities, and it is common for a single person to handle multiple tasks, such as customer service, email marketing, order processing and website design. Unf...

  • Platforms & Apps

    Cart of the Week: VevoCart

    March 12, 2010 •

    This week, we'll hear from John Panyavorachart, co-founder and CEO of Vevo Systems, developers of VevoCart. The company is located in Bangkok, Thailand, and its shopping cart currently serves around 6,000 users. We'll also hear from a VevoCart customer, Stephen Bowden, director of marketing and operations for Tres Beau, a site that sells wedding accessories.

  • User Experience

    Accessibility Review: Target.com

    March 11, 2010 •

    Target.com is well known in the world of web accessibility. It was sued in 2006 by the National Federation of the Blind, Bruce F. Sexton, Jr., and the National Federation of the Blind of California because its website was not accessible to visually impaired shoppers. The lawsuit was ult...

  • Platforms & Apps

    The PEC Review: Chimpified Connects Two Powerful Platforms

    March 8, 2010 •

    There are thousands of ecommerce-related products and services that small- to mid-sized merchants can use to improve their businesses. But often the challenge to engaging these products and services is not funding, or even the products' capabilities. Instead, it is the difficulty associ...

  • Platforms & Apps

    Cart of the Week: BV Commerce

    March 5, 2010 •

    This week, we'll hear from Marcus C. McConnell, founder and president of BV Software, the developers of the hosted BV Commerce shopping cart and a licensed ecommerce package called BV Commerce Toolkit. The company is based in Richmond, Va. and its ecommerce software currently has around 5,000 active users. We'll also hear from a BV Commerce customer

  • Platforms & Apps

    Cart of the Week: CoreCommerce

    February 26, 2010 •

    This week, we'll hear from Matt DeLong, president and CEO of CoreCommerce, developers of CoreCommerce shopping cart software. The company is based in Franklin Tenn., and its software has been used to create between 12,000 and 13,000 web stores, according to DeLong.

  • Design & Development

    Mobile Commerce Appeals to Young Adults

    February 25, 2010 •

    While it is true mobile devices are generating more web traffic, merchants should be aware of the demographics of mobile users and the products they are buying. Surveys taken in early 2010 have similar results in the age breakdown of mobile users. One survey by Retrevo, a shopping com...

  • Design & Development

    Five Web Design Concepts Ecommerce Merchants Need to Know

    February 23, 2010 •

    Editor's Note: Ecommerce merchants operate businesses using complex technologies. We launched our "Need to Know" series to help merchants obtain a basic understanding of these technologies, recognizing that most merchants are not web developers or programmers. In this installment, contr...

  • Design & Development

    SEO Expert on Mobile Commerce Strategies

    February 23, 2010 •

    An increasing number of consumers access the Internet via mobile devices. This has looming implications for ecommerce merchants who must decide what platforms their customers will use in the future.

  • Platforms & Apps

    The PeC Review: LemonStand is One Sweet Cart

    February 22, 2010 •

    The shopping-cart platform that an online business chooses can have a significant impact on its sales success. Select a cart that is too simple or basic and it may not scale as your company grows or it may not offer the features you need to cross-sell, merchandise, or engage loyal cust...

  • Platforms & Apps

    Cart of the Week: ezStore123 by Digital Things

    February 19, 2010 •

    This week, we'll hear from Michael M. Gioan, general manager for Digital Things, LLC, the Huntington Beach, Calif.-based producers of ezStore123 shopping cart software. According to Gioan, the cart currently has around 40 users. "Until 2009, it was sold as a custom application. It has now been 'productized' with standard features and corresponding

  • Design & Development

    Simplicity Key for Mobile-optimized Ecommerce Sites

    February 18, 2010 •

    We recently reported how mobile Internet devices outsold computers in 2009. And, while the percentage of ecommerce sales conducted on a mobile device is still small (0.8 percent is a generous estimate), this number is increasing. Many ecommerce vendors are beginning to offer mobile sol...

  • Design & Development

    Mobile Commerce: Experts Offer Strategy for Smaller Merchants

    February 16, 2010 •

    Depending on the source, analysts predict U.S. ecommerce merchants will generate in 2010 between $120 billion and $200 billion sales. Mobile commerce is a small fraction of this total. But as mobile usage becomes mainstream, and as a variety of devices expand the mobile web, online reta...

  • Platforms & Apps

    Cart of the Week: PDG Commerce

    February 12, 2010 •

    There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart's developer and a customer. "Cart of the Week" is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it. Thi...

  • Platforms & Apps

    Cart of the Week: Dextel Ecommerce Manager

    February 5, 2010 •

    There are more than 500 online shopping carts. And each week we feature one, interviewing both the cart's developer and a customer. "Cart of the Week" is not a review or an evaluation, but rather an opportunity to learn about a shopping cart from the people who build it and use it. Thi...

  • User Experience

    Mobile Commerce: Better to Create an App or a Mobile-optimized Site?

    February 4, 2010 •

    As an increasing number of mobile users access the web, merchants may be unsure exactly how to react. Should they build a mobile optimized site, design and submit an app to be approved by the Apple App Store or Android Market, or something else? Mobile users have different web needs th...

  • Platforms & Apps

    Cart of the Week: Whirlwind eCommerce

    January 29, 2010 •

    This week, we'll hear from Mark Wexler, a partner in Whirlwind eCommerce, a Bethesda, Maryland software development company, and the makers of the Whirlwind eCommerce shopping cart. According to Wexler, "About four dozen websites use the engine. Of those, about three dozen are ecommerce sites. It has a great content management system, which attracts a lot of publishing, hospitality and other non-ecommerce clients." We'll also hear from a Whirlwind eCommerce customer

  • User Experience

    Four Strategies to Improve Shopper Experience

    January 28, 2010 •

    How we shop is going to change. Digital interactivity at brick-and-mortar stores, mobile commerce, and rich Internet applications are going to have a significant effect on shopper experience in the next few years. But most of the changes to the shopper experience will not come overnigh...

  • Design & Development

    Are PCI Standards Helpful? Take the Survey and Tell Us Your Views

    January 26, 2010 •

    Payment Card Industry (PCI) standards represent the credit card industry’s attempt to self-regulate and protect consumers’ credit card data. The PCI Security Standards Council, which five major issuers (Visa, MasterCard, American Express, Discover and JCB) formed in 2006, organizes and ...

  • Design & Development

    The PeC Review: Google’s Translator Toolkit

    January 25, 2010 •

    Ecommerce makes the world smaller. Or, so it might seem. Shoppers in Budapest can by products from the U.S., while an American teen could be downloading folk music from a site in Nepal. What's more, expanding your customer bases to include potential shoppers from around the world can s...

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