Schools & Resources
Our schools and resources coverage explores sources to help merchants improve their ecommerce skills. We look at helpful books, podcasts, blogs, tutorials, courses, YouTube channels, and more.
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Schools & Resources
Reading List: Retention Science’s Jerry Jao
March 21, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Jerry ...
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Schools & Resources
10 Examples of Storytelling in Web Design
March 15, 2013 • Drew Coffin
In "Storytelling in Web Design," I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.
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Schools & Resources
Reading List: Tinyme’s Ben Liau
March 5, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Ben ...
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Schools & Resources
8 Ecommerce Galleries
February 25, 2013 • Sig Ueland
Looking for ecommerce design ideas? Browse through website galleries that showcase ecommerce sites. Find examples of beautiful websites and site elements from both new and established ecommerce stores. Here is a list of inspirational galleries that showcase ecommerce sites. There are ...
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Schools & Resources
10 Creative Contact Pages
February 21, 2013 • Drew Coffin
Contact pages facilitate questions from visitors, and otherwise help prospects locate your business or connect via social media. A well-designed, creative page with easy-to-find information encourages interactions, which can lead to sales. Here are 10 creative contact pages. Lionway...
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Schools & Resources
15 Helpful Guides for Ecommerce Merchants
February 18, 2013 • Sig Ueland
An ecommerce merchant frequently wears many hats -- entrepreneur, marketer, and content creator, to name a few. Fortunately there are free online guides to help with every task. Here is a list of online guides to assist merchants with their many needs. There are style guides to help wi...
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Schools & Resources
Reading List: Postcode Anywhere’s Guy Mucklow
January 31, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Guy ...
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Schools & Resources
Reading List: Bridgeline Digital’s Brett Zucker
January 8, 2013 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Brett ...
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Schools & Resources
Reading List: WarehousingAndFulfillment.com’s Will Schneider
December 24, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Will ...
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Schools & Resources
16 New Ecommerce Books for the 2012 Holidays
December 3, 2012 • Sig Ueland
Here are new ecommerce and Internet-marketing books for winter 2012. There are new titles on social media, conversion optimization, entrepreneurship, email marketing, and content creation. I compiled this record using Amazon’s "Books" category. I selected “Browse Subjects” and chose th...
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Schools & Resources
5 Sins of Retail Site Design in 2013
November 20, 2012 • Armando Roggio
A great retail site design is aesthetically pleasant; it reflects current trends; and it includes the best and often latest in functionality. When these areas are ignored the resulting design can be downright sinful — even harmful to the bottom line. To some extent, site design is subj...
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Schools & Resources
Learning from Bad Web Design
September 14, 2012 • Drew Coffin
Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image.
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Schools & Resources
16 New QR Code Campaigns in 2012
July 24, 2012 • Sig Ueland
Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them. Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Ema...
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Schools & Resources
16 New Ecommerce Books for Summer 2012
July 16, 2012 • Sig Ueland
Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos. This list was compil...
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Schools & Resources
Reading List: Trevor Ginn of Hello Baby
June 15, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Hassan Bawab of Magic Logix
June 11, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Andrew Youderian of eCommerceFuel.com
June 8, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
10 Photoshop Skills for Beginners
May 14, 2012 • Drew Coffin
Adobe Photoshop is an incredibly powerful program that allows you to do professional grade image manipulations and adjustments. Whether you want to work with product images or design website layouts, Photoshop has the tools you need to get the job done. However, Photoshop is so powerful...
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Schools & Resources
Reading List: Neil Davidson of My Web Presenters
May 3, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded ...
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Schools & Resources
15 New Ecommerce Books for March 2012
March 13, 2012 • Sig Ueland
The wide adoption of the tablet has created an explosion in ebook publishing. Here is a list of new ecommerce titles, including books on marketing, social media, and email lists. Nearly all of the books are available in digital format, while only one is available in hardcover. One-third...
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Schools & Resources
Managing a Design Project When You’re Not a Graphic Artist
March 5, 2012 • Drew Coffin
Ecommerce merchants wear many hats. One of them is designing graphics for their websites. In my experience as a freelance graphic artist, I've adopted steps to help me become efficient and productive for each graphic project. I've listed those steps, below, hoping they can help non-pr...
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Schools & Resources
Reading List: Luke van de Paverd of eCommerce Economy
March 2, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Jaime Brugueras of Mineful
February 24, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
Reading List: Stefan Schmidt of Hybris
February 14, 2012 • PEC Staff
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
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Schools & Resources
SVG Images: Sources to Download, Create
January 30, 2012 • Drew Coffin
In "SVG Images: What Merchants Need to Know," I explained the difference between raster and vector images and explained how SVG images use XML to generate perfectly scalable graphics. From that article, recall that raster images can accommodate many more color variations than vector, b...
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Schools & Resources
15 Schools for Ecommerce Degrees
December 5, 2011 • Sig Ueland
Online entrepreneurs typically learn their trade by trial and error. They also acquire skills through online courses — such as those at Practical eCommerce. But there are also bachelor and master degree programs that concentrate on ecommerce. Here is a list of degree programs that fo...
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Schools & Resources
12 Tech Review Sites for Small Businesses
November 22, 2011 • Sig Ueland
Technology product review sites can be a valuable resource for small businesses that need to make purchasing decisions. Sites offer expert and consumer opinions, as well as how-to information, competitive pricing locations, and the latest news on technology trends. Here is a list of t...
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Schools & Resources
12 New QR Code Campaigns
November 15, 2011 • Sig Ueland
Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach, a number of companies have launched QR code campaigns to boost sales, as well as promote worthy causes. Here is a list of new QR code campaigns. In addition to promoting mobile commerce, t...
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Schools & Resources
13 Sites to Answer Technology Questions
November 10, 2011 • Sig Ueland
Making a technology buying decision is difficult when you don’t understand the technology itself. You know that cloud computing has little to do with the weather, but beyond that you’re stumped. Where do you turn for answers? Here is a list of resources to get answers to your technolog...
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Schools & Resources
13 New Ecommerce Books in September 2011
October 7, 2011 • Sig Ueland
September’s new ecommerce books are about social media and location-based marketing tools. Several of the books focus on online strategies for small businesses. Here is a list of new ecommerce books in September. Included are both new releases and new editions. Release information and...
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