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Schools & Resources

Our schools and resources coverage explores sources to help merchants improve their ecommerce skills. We look at helpful books, podcasts, blogs, tutorials, courses, YouTube channels, and more.

Schools & Resources
14 New Ecommerce Books for Summer 2013

June 17, 2013 • Sig Ueland

Here is a list of new ecommerce and Internet-marketing books for summer 2013. There are new titles on digital marketing, A/B testing, search engine optimization, inbound content marketing, mobile commerce, email strategies, social influence, and drop shipping. I compiled the list usin...
Schools & Resources
11 Sites with Great Search

May 20, 2013 • Sig Ueland

Search is a big opportunity to provide a positive shopping experience. Helping customers find what they’re looking for is a proven way to generate sales. Here is a list of sites that offer compelling search. Some of these sites provide traditional site search with advanced search opti...
Schools & Resources
Reading List: Vendio’s Mike Effle

May 9, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Mike ...
Schools & Resources
Reading List: Rama Ramakrishnan of CQuotient

April 25, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs, and tell us why they read them. For this installment, we corresponded with Rama ...
Schools & Resources
17 Education Sites for Web Merchants

April 8, 2013 • Sig Ueland

Web merchants wear many hats, such as entrepreneur, marketer, accountant, and technologist. If you need help developing some of your ecommerce skills, there are plenty of free resources available online. Here is a list of education sites for ecommerce entrepreneurs. These sites provid...
Schools & Resources
15 New Ecommerce Books for Spring 2013

March 25, 2013 • Sig Ueland

Spring is here and so are new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for spring 2013. There are new titles on creating viral content, delivering customer support, emulating the success of business mavericks and top brands, and several books on soci...
Schools & Resources
Reading List: Retention Science’s Jerry Jao

March 21, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Jerry ...
Schools & Resources
10 Examples of Storytelling in Web Design

March 15, 2013 • Drew Coffin

In "Storytelling in Web Design," I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.
Schools & Resources
Reading List: Tinyme’s Ben Liau

March 5, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Ben ...
Schools & Resources
8 Ecommerce Galleries

February 25, 2013 • Sig Ueland

Looking for ecommerce design ideas? Browse through website galleries that showcase ecommerce sites. Find examples of beautiful websites and site elements from both new and established ecommerce stores. Here is a list of inspirational galleries that showcase ecommerce sites. There are ...
Schools & Resources
10 Creative Contact Pages

February 21, 2013 • Drew Coffin

Contact pages facilitate questions from visitors, and otherwise help prospects locate your business or connect via social media. A well-designed, creative page with easy-to-find information encourages interactions, which can lead to sales. Here are 10 creative contact pages. Lionway...
Schools & Resources
15 Helpful Guides for Ecommerce Merchants

February 18, 2013 • Sig Ueland

An ecommerce merchant frequently wears many hats -- entrepreneur, marketer, and content creator, to name a few. Fortunately there are free online guides to help with every task. Here is a list of online guides to assist merchants with their many needs. There are style guides to help wi...
Schools & Resources
Reading List: Postcode Anywhere’s Guy Mucklow

January 31, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Guy ...
Schools & Resources
Reading List: Bridgeline Digital’s Brett Zucker

January 8, 2013 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Brett ...
Schools & Resources
Reading List: WarehousingAndFulfillment.com’s Will Schneider

December 24, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Will ...
Schools & Resources
16 New Ecommerce Books for the 2012 Holidays

December 3, 2012 • Sig Ueland

Here are new ecommerce and Internet-marketing books for winter 2012. There are new titles on social media, conversion optimization, entrepreneurship, email marketing, and content creation. I compiled this record using Amazon’s "Books" category. I selected “Browse Subjects” and chose th...
Schools & Resources
5 Sins of Retail Site Design in 2013

November 20, 2012 • Armando Roggio

A great retail site design is aesthetically pleasant; it reflects current trends; and it includes the best and often latest in functionality. When these areas are ignored the resulting design can be downright sinful — even harmful to the bottom line. To some extent, site design is subj...
Schools & Resources
Learning from Bad Web Design

September 14, 2012 • Drew Coffin

Recognizing bad web design is often easy. But it can be difficult to know what makes it bad. In this article I will give you examples of bad web design and explain what good design practices could be used instead. Note that many of these examples are extreme cases of bad web design and there is more than one mistake in each example image.
Schools & Resources
16 New QR Code Campaigns in 2012

July 24, 2012 • Sig Ueland

Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them. Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Ema...
Schools & Resources
16 New Ecommerce Books for Summer 2012

July 16, 2012 • Sig Ueland

Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos. This list was compil...
Schools & Resources
Reading List: Trevor Ginn of Hello Baby

June 15, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
Schools & Resources
Reading List: Hassan Bawab of Magic Logix

June 11, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
Schools & Resources
Reading List: Andrew Youderian of eCommerceFuel.com

June 8, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
Schools & Resources
10 Photoshop Skills for Beginners

May 14, 2012 • Drew Coffin

Adobe Photoshop is an incredibly powerful program that allows you to do professional grade image manipulations and adjustments. Whether you want to work with product images or design website layouts, Photoshop has the tools you need to get the job done. However, Photoshop is so powerful...
Schools & Resources
Reading List: Neil Davidson of My Web Presenters

May 3, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded ...
Schools & Resources
15 New Ecommerce Books for March 2012

March 13, 2012 • Sig Ueland

The wide adoption of the tablet has created an explosion in ebook publishing. Here is a list of new ecommerce titles, including books on marketing, social media, and email lists. Nearly all of the books are available in digital format, while only one is available in hardcover. One-third...
Schools & Resources
Managing a Design Project When You’re Not a Graphic Artist

March 5, 2012 • Drew Coffin

Ecommerce merchants wear many hats. One of them is designing graphics for their websites. In my experience as a freelance graphic artist, I've adopted steps to help me become efficient and productive for each graphic project. I've listed those steps, below, hoping they can help non-pr...
Schools & Resources
Reading List: Luke van de Paverd of eCommerce Economy

March 2, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
Schools & Resources
Reading List: Jaime Brugueras of Mineful

February 24, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...
Schools & Resources
Reading List: Stefan Schmidt of Hybris

February 14, 2012 • PEC Staff

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with ...

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